• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsJapan
Asia

Japan’s farm minister is in trouble after boasting that he never buys rice after getting so much of it for free

By
AFP
AFP
Down Arrow Button Icon
By
AFP
AFP
Down Arrow Button Icon
May 20, 2025, 4:42 AM ET
Agriculture minister Taku Eto later explained that he had exaggerated, incurring the wrath of his wife. "It's not like our family is living entirely off of rice gifted to us."
Agriculture minister Taku Eto later explained that he had exaggerated, incurring the wrath of his wife. "It's not like our family is living entirely off of rice gifted to us."STR—JIJI Press/AFP via Getty Images

Japanese Prime Minister Shigeru Ishiba on Tuesday reprimanded the farm minister for claiming he never buys rice because he gets it free, provoking the ire of consumers facing soaring prices.

Recommended Video

Japan’s government has released some of its emergency stockpile of the grain in recent months, with agriculture minister Taku Eto weeks ago lamenting the “hardship” experienced by consumers.

But addressing a gathering over the weekend, Eto said he has “never bought rice myself because my supporters donate so much to me that I can practically sell”.

Eto’s comment hit a nerve in a nation where the price of the much-loved grain has nearly doubled year-on-year, according to figures published in April.

The prime minister described the remarks as “extremely unfortunate”.

“The agriculture minister’s job now is to provide solutions to the soaring rice prices. I expect him to offer solutions,” Ishiba told journalists as he arrived at his office.

Eto on Monday explained that he had exaggerated, incurring the wrath of his wife.

“She told me that she does go buy rice when a stockpile of donated rice runs out,” Eto said, adding “it’s not like our family is living entirely off of rice gifted to us”.

On Tuesday, he said he had spoken to Ishiba and that he would continue as farm minister.

“The prime minister gave me very tough words but…also gave me warm words and told me to show the results of what I started,” Eto said.

“I am the one who decided the releases of the reserved rice. With your permission, I would like to continue until I can fulfil my responsibility.”

Factors behind Japan’s rice shortfall include poor harvests due to hot weather in 2023 and panic-buying prompted by a “megaquake” warning last year.

The agriculture minister’s gaffe was criticized as “extremely inappropriate, out of touch and intolerable” by Junya Ogawa, secretary-general of the main opposition Constitutional Democratic Party of Japan.

“If not properly dealt with, his remarks are serious enough to raise the question of whether he should step down,” local media including public broadcaster NHK quoted him as saying.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By AFP
See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Politics

EconomyBonds
Dow futures rise after index tops 50,000 for the first time while landslide election in Japan sends U.S. bond yields higher
By Jason MaFebruary 8, 2026
3 hours ago
PoliticsOlympics
Trump calls U.S. Olympian a ‘real Loser’ as athletes speak out against administration policies, while Jake Paul tells critics to ‘live somewhere else’
By Fernanda Figueroa and The Associated PressFebruary 8, 2026
5 hours ago
HealthVaccines
Dr. Oz begs Americans to get inoculated against measles as outbreaks spiral around the country. ‘Take the vaccine, please’
By Matt Brown and The Associated PressFebruary 8, 2026
6 hours ago
EconomyUkraine invasion
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
7 hours ago
PoliticsJapan
Japanese prime minister’s landslide win gives her party a lower-house supermajority and more room to enact a right-wing agenda
By Mari Yamaguchi, Foster Klug and The Associated PressFebruary 8, 2026
9 hours ago
Real EstateHousing
Trump’s plan to send home prices higher will help him with baby boomer voters ahead of midterm elections but could spark a ‘generational war’
By Josh Boak and The Associated PressFebruary 8, 2026
12 hours ago

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
7 hours ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.