• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
SuccessRestaurants

Red Lobster’s 36-year-old CEO led the company after bankruptcy. Now he’s plotting the ‘greatest comeback in the history of the restaurant industry’

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
January 2, 2026, 6:20 AM ET
Damola Adamolekun, CEO of Red Lobster.
Damola Adamolekun, CEO of Red Lobster.Paula Lobo—American Broadcasting Companies Inc./Getty Images
Add Fortune on Google for similar content.

Red Lobster entered bankruptcy in 2024, but quickly clawed its way out in just about three months. The once-struggling 57-year-old seafood chain had endured an $11 million endless-shrimp fiasco among other mistakes made.

Recommended Video

But under the leadership of Damola Adamolekun, 36, who was previously the CEO of P.F. Chang’s, Red Lobster has officially turned the ship around. As the company continues to recover from bankruptcy, the chain expects positive net income in fiscal 2026, and adjusted EBIDTA is expected to grow 43% from fiscal 2025 to 2027.

“I think this is going to be the greatest comeback in the history of the restaurant industry,” Adamolekun told Fortune’s Ruth Umoh in her vodcast series, The CEO Playbook. “Of course it’s risky; I took over a company that’s bankrupt and had a lot of problems.”

But Adamolekun, who was featured on Fortune’s inaugural 100 Most Powerful People in Business list, knows about taking risks. He led P.F. Chang’s, an Asian-fusion chain, through the COVID pandemic, returned the company to profitability, and drove major operational and strategic change at the company. Under his leadership, P.F. Chang’s started generating revenues of about $1 billion, according to the National Restaurant Association.

That was “a crazy feat on its face, given the challenges the restaurant and hospitality industry is recovering from: the worst pandemic in 100 years, supply-chain challenges, a shallow labor pool, and a still-uncertain economy,” according to the National Restaurant Association.

But for Adamolekun, a former Goldman Sachs investment banker, that reward was worth the risk—and it could be the same at Red Lobster. 

“Investing is the business of risk assessment, and I think you should manage your career the same way,” he told Fortune’s Umoh. “Risk on its own isn’t something to avoid. You just need adequate return.”

What Damola Adamolekun has planned for Red Lobster

Similar to his P.F. Chang’s playbook, Adamolekun is laser-focused on shattering inefficiencies at Red Lobster. Namely, he said he’d never bring back the endless-shrimp promotion, one of the factors that propelled Red Lobster into bankruptcy in the first place. 

It’s “because I know how to do math,” Adamolekun said plainly during an interview with Today last November. While the $20 endless shrimp deal made quite a splash with customers, the company suffered millions in operating losses.

Adamolekun is also spearheading the company’s $60 million plan to keep the seafood chain afloat by stacking his C-suite with restaurant-industry veterans. His vision is to “inject more energy” into the restaurant locations, Adamolekun told Today, through new lighting, music, and decor. 

That’s in an effort to improve and renovate current locations, while also fixing broken HVAC systems, torn carpets and chairs, and ensuring more locations don’t close in the future. During bankruptcy, Red Lobster shuttered dozens of locations. Now the chain operates about 500.

Adamolekun has also said he wants to “lower the check” for customers, making it more affordable to dine there. 

“We should be the best deal for the best lobster because we do have the best product,” Adamolekun told Today. 

Similar to other restaurant chains like Chili’s, Red Lobster is working to pare down its menu, eliminating items that don’t perform as well to increase restaurant efficiencies. Red Lobster also ran its Lobsterfest promotion in 2025, offering items like $20 lobster rolls and unlimited Cheddar Bay Biscuits. The company also introduced a happy hour menu and brought back other fan favorites, SeafoodSource reported.

While that’s a lot of change in a relatively short period of time, Adamolekun isn’t shying away in his comeback plan.

“Some people refuse to set ambitious goals because they’re terrified of failure,” he told Fortune’s Umoh. “I’m not afraid of that. I don’t mind setting really high goals, and I don’t mind going after difficult things. You do your best and try to win.”

A version of this story was published on Fortune.com on October 1, 2025.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Success

Despite China’s 996 culture, DeepSeek founder Liang Wenfeng says his workers don’t do overtime or even have KPIs: ‘No one manages them’
Successwork-life balance
Despite China’s 996 culture, DeepSeek founder Liang Wenfeng says his workers don’t do overtime or even have KPIs: ‘No one manages them’
By Orianna Rosa RoyleAugust 1, 2026
4 hours ago
Photo of two Harvard football teammates at the Harvard v. Yale game
SuccessSports
Wall Street’s hidden recruiting pipeline isn’t an Ivy League diploma—it’s the teammate who triples your odds of getting hired
By Mia OsmonbekovAugust 1, 2026
6 hours ago
A creator sells shoes on a livestream auction.
RetailGen Z
‘People can go from zero to 100’: How Gen Z is raking in $260,000 per month on a livestream auction app
By Joshua HongAugust 1, 2026
7 hours ago
Mark Cuban’s cofounder once told him: ‘We don’t get as much done because people are afraid of you’
C-SuiteMark Cuban
Mark Cuban’s cofounder once told him: ‘We don’t get as much done because people are afraid of you’
By Sarah GlodekJuly 31, 2026
21 hours ago
laptop
North AmericaEducation
The post-pandemic classroom is quietly ditching the laptop-for-every-kid model
By Janice Mak and The ConversationJuly 31, 2026
22 hours ago
‘Retiring backwards’: How cold economic reality forced Gen X into something like the reverse of baby boomers’ golden years
SuccessRetirement
‘Retiring backwards’: How cold economic reality forced Gen X into something like the reverse of baby boomers’ golden years
By Nick LichtenbergJuly 31, 2026
22 hours ago

Most Popular

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
By Tatiana SatauaJuly 31, 2026
1 day ago
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
Personal Finance
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
By Nick LichtenbergJuly 31, 2026
1 day ago
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
By Alexei OreskovicJuly 30, 2026
2 days ago
'Retiring backwards': How cold economic reality forced Gen X into something like the reverse of baby boomers' golden years
Success
'Retiring backwards': How cold economic reality forced Gen X into something like the reverse of baby boomers' golden years
By Nick LichtenbergJuly 31, 2026
22 hours ago
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
3 days ago
Jensen Huang says this is the greatest time in history to start a business—and his advice is to stop overthinking it: 'How hard can it be?’
Success
Jensen Huang says this is the greatest time in history to start a business—and his advice is to stop overthinking it: 'How hard can it be?’
By Preston ForeJuly 31, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.