• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessPersonal Health, Fitness, and Wellness

Forget toxic positivity. A top neuroscientist explains how even ‘negative emotions’ can help fuel your success

By
Ethan Kross
Ethan Kross
Down Arrow Button Icon
By
Ethan Kross
Ethan Kross
Down Arrow Button Icon
February 14, 2025, 12:35 PM ET
There is an essential place in our lives for anger, sadness, guilt, grief, and a host of other “negative” emotions when they’re experienced in the right proportions.
There is an essential place in our lives for anger, sadness, guilt, grief, and a host of other “negative” emotions when they’re experienced in the right proportions.Getty Images
  • “Negative emotions,” like envy, regret, and guilt, can be motivating, or help you avoid mistakes, respond to a threat, correct an injustice, or sharpen your awareness—as long as they are experienced in the right proportions. Always looking for the positives can sometimes prolong suffering.

Good vibes only. Look on the bright side. Just change your perspective. Everything happens for a reason. It could be worse! Stay positive.

Part overcorrection to a mental health epidemic, part understandable impulse to distance ourselves from what feels bad, positivity is everywhere. But positivity taken to its extreme—and at the expense of hearing what our negative emotions have to say—can quickly have the opposite of its intended effect.

Whether it’s a solutions-focused work culture that makes employees hesitate to give constructive criticism or a well-meaning colleague who urges you to forget about your negative feedback and focus on your next assignment, the pursuit of positive emotions isn’t always adaptive. Case in point: A 2013 study scrutinized the common practice of positive reframing. What the scientists leading the study discovered was that desperately seeking the silver lining could hurt or help, depending on the circumstances.

When the problems bothering you aren’t something you have a lot of control over (let’s say you get laid off), it helps to reframe the situation positively. But when the sources of your stress are within your control (let’s say you work in a toxic environment), looking for the silver lining can be harmful and predict greater levels of depression. When you can fix what’s wrong (leave the demoralizing job) recasting the negative emotions into positive ones can prolong suffering.

What the “good vibes only” mantra misses is that “dark emotions” have a light side when they’re experienced in the right proportions—not too intensely and not for too long: Envy can motivate us to work harder to obtain what we want. Regret helps us avoid making the same mistakes twice. Guilt guides us to recognize the harm we caused and prompts us to make amends. Anger can help us respond to a threat and correct an injustice. Fear is a response to a specific danger and sharpens our awareness and compels us to act.

Emotions aren’t good or bad; they are just information.

There is an essential place in our lives for anger, sadness, guilt, grief, and a host of other “negative” emotions when they’re experienced in the right proportions. The absolutist view that to live your best life, you need to rid yourself of negativity is a dangerous myth. Each of our emotions, however unpleasant in the moment, contains a powerful wisdom, shaped by evolution and experience.

Read more from Fortune

  • This entrepreneurial couple cashed out their 401(k)s and sold a $126 million company—now, they run a U.K. soccer team
  • Trump’s 25% tariffs are backfiring and threatening Gen Z’s trade career aspirations—putting car manufacturing jobs in peril
  • Gen Z women are being sold a risky dream: the realities behind ‘investing’ in designer bags like the Hermès Birkin
  • Like Tim Cook and Gen Z, AEG’s top exec eats the same lunch most days and wears the same outfit
  • Warren Buffett reveals the unique education strategy he took in school—and eventually paid off with a $170 billion fortune
  •  

    Of course, experiencing too much of these emotions can have a profoundly negative effect. When they become overwhelming, they can mislead us, undermine us, make us miserable, and cut us off from the very things we long for. The key challenge we face is to understand how to manage our emotions skillfully, without letting them completely take over. And that’s a critically important insight because experiencing emotions for humans is like breathing air: Our emotions are both unavoidable and crucial to our survival.

    No matter how painful and overwhelming our emotions can sometimes be, it is essential to remember that we evolved our capacity to experience them for a reason: They help us navigate the world, which is why all emotions are functional, even the ones we don’t like. Understanding that both good and bad vibes are part of a healthy emotional life gives us the capacity to accept and embrace our bad vibes with respect, instead of trying to shove them away in panic.

    Our emotions are our guides through life. They are the music and the magic, the indelible markers of our time on earth. The goal is not to run from negative emotions, or pursue only the feel-good ones, but to be able to shift: experience all of them, learn from all of them, and, when needed, move easily from one emotional state into another.

    Adapted excerpt from Shift: Managing Your Emotions—So They Don’t Manage You by Dr. Ethan Kross, to be published on Feb. 4, 2025, by Crown, a subsidiary of Penguin Random House. Copyright © 2025 by Ethan Kross.

    Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
    About the Author
    By Ethan Kross
    See full bioRight Arrow Button Icon

    Latest in Success

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025

    Most Popular

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Fortune Secondary Logo
    Rankings
    • 100 Best Companies
    • Fortune 500
    • Global 500
    • Fortune 500 Europe
    • Most Powerful Women
    • Future 50
    • World’s Most Admired Companies
    • See All Rankings
    Sections
    • Finance
    • Fortune Crypto
    • Features
    • Leadership
    • Health
    • Commentary
    • Success
    • Retail
    • Mpw
    • Tech
    • Lifestyle
    • CEO Initiative
    • Asia
    • Politics
    • Conferences
    • Europe
    • Newsletters
    • Personal Finance
    • Environment
    • Magazine
    • Education
    Customer Support
    • Frequently Asked Questions
    • Customer Service Portal
    • Privacy Policy
    • Terms Of Use
    • Single Issues For Purchase
    • International Print
    Commercial Services
    • Advertising
    • Fortune Brand Studio
    • Fortune Analytics
    • Fortune Conferences
    • Business Development
    About Us
    • About Us
    • Editorial Calendar
    • Press Center
    • Work At Fortune
    • Diversity And Inclusion
    • Terms And Conditions
    • Site Map
    Fortune Secondary Logo
    • About Us
    • Editorial Calendar
    • Press Center
    • Work At Fortune
    • Diversity And Inclusion
    • Terms And Conditions
    • Site Map
    • Facebook icon
    • Twitter icon
    • LinkedIn icon
    • Instagram icon
    • Pinterest icon

    Most Popular

    placeholder alt text
    Success
    Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
    By Orianna Rosa RoyleFebruary 27, 2026
    1 day ago
    placeholder alt text
    Success
    Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
    By Preston ForeFebruary 27, 2026
    1 day ago
    placeholder alt text
    Commentary
    'The Pitt': a masterclass display of DEI in action 
    By Robert RabenFebruary 26, 2026
    2 days ago
    placeholder alt text
    Law
    China's government intervenes to show Michigan scientists were carrying worms, not biological materials
    By Ed White and The Associated PressFebruary 26, 2026
    2 days ago
    placeholder alt text
    Economy
    Come 2030, the U.S. deficit will be worth 5.9% of GDP—more than spending on Social Security, and equal to major health programs
    By Eleanor PringleFebruary 26, 2026
    2 days ago
    placeholder alt text
    Success
    Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
    By Orianna Rosa RoyleFebruary 25, 2026
    3 days ago

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


    Latest in Success

    Gamers celebrating
    SuccessCareers
    Meet the Gen Z college students who turned Excel into a competitive esport—they’re competing in spreadsheet challenges and it’s helping them land jobs
    By Preston ForeFebruary 28, 2026
    5 hours ago
    Successphilanthropy
    Dolly Parton’s philanthropy inspiration is her father who couldn’t read or write: ‘I saw how crippling that could be’
    By Sydney LakeFebruary 27, 2026
    21 hours ago
    Personal Financewealth management
    The Great Wealth Transfer is already happening as millennials hitting their ‘Peak 35’ are richer than ever
    By Catherina GioinoFebruary 27, 2026
    22 hours ago
    Spencer Rascoff, chief executive officer of Match Group Inc
    SuccessGen Z
    CEO of the tech company behind Hinge and Tinder set up an employee hotline where staff can DM him anytime: ‘No hierarchy. No filters. Just real input.’
    By Emma BurleighFebruary 27, 2026
    24 hours ago
    Man sitting at a desk managing multiple devices at one time
    SuccessCareers
    Workers are making over $1 million by secretly holding down multiple gigs—and they’re doing it all within the 40-hour workweek
    By Preston ForeFebruary 27, 2026
    1 day ago
    SuccessProductivity
    Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
    By Orianna Rosa RoyleFebruary 27, 2026
    1 day ago