• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessPersonal Health, Fitness, and Wellness

Forget toxic positivity. A top neuroscientist explains how even ‘negative emotions’ can help fuel your success

By
Ethan Kross
Ethan Kross
Down Arrow Button Icon
By
Ethan Kross
Ethan Kross
Down Arrow Button Icon
February 14, 2025, 12:35 PM ET
There is an essential place in our lives for anger, sadness, guilt, grief, and a host of other “negative” emotions when they’re experienced in the right proportions.
There is an essential place in our lives for anger, sadness, guilt, grief, and a host of other “negative” emotions when they’re experienced in the right proportions.Getty Images
  • “Negative emotions,” like envy, regret, and guilt, can be motivating, or help you avoid mistakes, respond to a threat, correct an injustice, or sharpen your awareness—as long as they are experienced in the right proportions. Always looking for the positives can sometimes prolong suffering.

Good vibes only. Look on the bright side. Just change your perspective. Everything happens for a reason. It could be worse! Stay positive.

Part overcorrection to a mental health epidemic, part understandable impulse to distance ourselves from what feels bad, positivity is everywhere. But positivity taken to its extreme—and at the expense of hearing what our negative emotions have to say—can quickly have the opposite of its intended effect.

Whether it’s a solutions-focused work culture that makes employees hesitate to give constructive criticism or a well-meaning colleague who urges you to forget about your negative feedback and focus on your next assignment, the pursuit of positive emotions isn’t always adaptive. Case in point: A 2013 study scrutinized the common practice of positive reframing. What the scientists leading the study discovered was that desperately seeking the silver lining could hurt or help, depending on the circumstances.

When the problems bothering you aren’t something you have a lot of control over (let’s say you get laid off), it helps to reframe the situation positively. But when the sources of your stress are within your control (let’s say you work in a toxic environment), looking for the silver lining can be harmful and predict greater levels of depression. When you can fix what’s wrong (leave the demoralizing job) recasting the negative emotions into positive ones can prolong suffering.

What the “good vibes only” mantra misses is that “dark emotions” have a light side when they’re experienced in the right proportions—not too intensely and not for too long: Envy can motivate us to work harder to obtain what we want. Regret helps us avoid making the same mistakes twice. Guilt guides us to recognize the harm we caused and prompts us to make amends. Anger can help us respond to a threat and correct an injustice. Fear is a response to a specific danger and sharpens our awareness and compels us to act.

Emotions aren’t good or bad; they are just information.

There is an essential place in our lives for anger, sadness, guilt, grief, and a host of other “negative” emotions when they’re experienced in the right proportions. The absolutist view that to live your best life, you need to rid yourself of negativity is a dangerous myth. Each of our emotions, however unpleasant in the moment, contains a powerful wisdom, shaped by evolution and experience.

Read more from Fortune

  • This entrepreneurial couple cashed out their 401(k)s and sold a $126 million company—now, they run a U.K. soccer team
  • Trump’s 25% tariffs are backfiring and threatening Gen Z’s trade career aspirations—putting car manufacturing jobs in peril
  • Gen Z women are being sold a risky dream: the realities behind ‘investing’ in designer bags like the Hermès Birkin
  • Like Tim Cook and Gen Z, AEG’s top exec eats the same lunch most days and wears the same outfit
  • Warren Buffett reveals the unique education strategy he took in school—and eventually paid off with a $170 billion fortune
  •  

    Of course, experiencing too much of these emotions can have a profoundly negative effect. When they become overwhelming, they can mislead us, undermine us, make us miserable, and cut us off from the very things we long for. The key challenge we face is to understand how to manage our emotions skillfully, without letting them completely take over. And that’s a critically important insight because experiencing emotions for humans is like breathing air: Our emotions are both unavoidable and crucial to our survival.

    No matter how painful and overwhelming our emotions can sometimes be, it is essential to remember that we evolved our capacity to experience them for a reason: They help us navigate the world, which is why all emotions are functional, even the ones we don’t like. Understanding that both good and bad vibes are part of a healthy emotional life gives us the capacity to accept and embrace our bad vibes with respect, instead of trying to shove them away in panic.

    Our emotions are our guides through life. They are the music and the magic, the indelible markers of our time on earth. The goal is not to run from negative emotions, or pursue only the feel-good ones, but to be able to shift: experience all of them, learn from all of them, and, when needed, move easily from one emotional state into another.

    Adapted excerpt from Shift: Managing Your Emotions—So They Don’t Manage You by Dr. Ethan Kross, to be published on Feb. 4, 2025, by Crown, a subsidiary of Penguin Random House. Copyright © 2025 by Ethan Kross.

    Join us for a virtual Fortune 500 Europe C-suite conversation, in partnership with Syndio, on mastering workforce decisions and pay transparency in the age of AI. Built for global and regional HR leaders, this session, moderated by Fortune editor Francesca Cassidy, will take place Wednesday, March 25, at 2:30 p.m. GMT (10:30 a.m. EDT) and feature senior HR leaders from Hilton and Syndio. Together we'll explore how CHROs are using AI to drive smarter pay decisions, manage regulatory risk, and strengthen workforce trust. Register now.
    About the Author
    By Ethan Kross
    See full bioRight Arrow Button Icon

    Latest in Success

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025

    Most Popular

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Fortune Secondary Logo
    Rankings
    • 100 Best Companies
    • Fortune 500
    • Global 500
    • Fortune 500 Europe
    • Most Powerful Women
    • Future 50
    • World’s Most Admired Companies
    • See All Rankings
    Sections
    • Finance
    • Fortune Crypto
    • Features
    • Leadership
    • Health
    • Commentary
    • Success
    • Retail
    • Mpw
    • Tech
    • Lifestyle
    • CEO Initiative
    • Asia
    • Politics
    • Conferences
    • Europe
    • Newsletters
    • Personal Finance
    • Environment
    • Magazine
    • Education
    Customer Support
    • Frequently Asked Questions
    • Customer Service Portal
    • Privacy Policy
    • Terms Of Use
    • Single Issues For Purchase
    • International Print
    Commercial Services
    • Advertising
    • Fortune Brand Studio
    • Fortune Analytics
    • Fortune Conferences
    • Business Development
    • Group Subscriptions
    About Us
    • About Us
    • Editorial Calendar
    • Press Center
    • Work At Fortune
    • Diversity And Inclusion
    • Terms And Conditions
    • Site Map
    • About Us
    • Editorial Calendar
    • Press Center
    • Work At Fortune
    • Diversity And Inclusion
    • Terms And Conditions
    • Site Map
    • Facebook icon
    • Twitter icon
    • LinkedIn icon
    • Instagram icon
    • Pinterest icon

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


    Latest in Success

    suburbs
    Real EstateGen Z
    Gen Z can’t afford a house. Some parents are choosing to fund their down payments over their college funds
    By Jake AngeloMarch 20, 2026
    2 hours ago
    Stressed out job seeker on laptop
    Successjob hunting
    Job seekers aren’t imagining things: the number of candidates ghosted by employers just reached a three-year high thanks to AI
    By Emma BurleighMarch 20, 2026
    5 hours ago
    SuccessCareers
    AI boom is fueling demand for skilled trades—and demand for technicians, HVAC workers, and electricians is soaring, with six-figure salaries to match
    By Preston ForeMarch 20, 2026
    5 hours ago
    placek
    Commentarybranding
    Intel and Toyota made perfectly logical decisions. That’s exactly how they killed their best brands
    By David PlacekMarch 20, 2026
    10 hours ago
    fabio
    CommentaryLoneliness
    Why my $150 million startup thinks it can solve the $406 billion loneliness problem
    By Fabio BinMarch 20, 2026
    12 hours ago
    Courtesy of Samyr Lainé
    SuccessMark Zuckerberg
    Meet Mark Zuckerberg’s college roommate. He’s an Olympian-turned-VC exec who now invests in your favorite celebrity businesses
    By Jacqueline MunisMarch 20, 2026
    14 hours ago