• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Success100 Best Companies to Work For

Marriott’s CEO spoke out about DEI. The next day, he had 40,000 emails from his associates

Ashley Lutz
By
Ashley Lutz
Ashley Lutz
Executive Director, Editorial Growth
Down Arrow Button Icon
Ashley Lutz
By
Ashley Lutz
Ashley Lutz
Executive Director, Editorial Growth
Down Arrow Button Icon
January 1, 2026, 11:17 AM ET
Marriott International CEO Anthony Capuano
Marriott CEO Anthony Capuano.Chip Somodevilla/Getty Images

Marriott International has one of the largest—and happiest—workforces in the world. 

Recommended Video

The company boasts more than 800,000 associates at its hotels and resorts around the world. Notably, it has a strong culture, ranking No. 8 on Fortune’s 100 Best Companies to Work For list in 2025. An impressive 90% of Marriott employees endorse the company, compared with a 57% average. 

Much of the company’s success is driven by trust in leadership—including former chairman Bill Marriott, current chairman David S. Marriott, and CEO Anthony Capuano. 

In an interview at the Great Place to Work For All Summit in Las Vegas with the organization’s CEO, Michael Bush, Capuano spoke about a recent crossroads—and how he responded. 

The leadership event hosted thousands of executives from more than 800 companies—and many are featured on the Fortune 100 Best Companies to Work For list. 

While Marriott leaders have publicly said they aspire to be a leader in the diversity, equity, and inclusion (DEI) space in recent years, President Donald Trump’s executive orders and policies against the initiatives threw their plans into uncertainty. 

The new policies could lead to changes in hiring, promotions, and training. Failure to comply could lead to cuts in federal funding to these private sector companies, although the legality of these changes is still being debated. 

Marriott’s CEO speaks out

After Trump announced sweeping changes to DEI in January, many executives and companies were left reeling.

Capuano says he met with his executive leadership team in Bethesda, Md., where they decided to take a week to research and process before meeting again. The CEO then flew to Los Angeles for the Americas Lodging Investment Summit. While there, he was inundated with questions about Marriott’s approach to DEI in the future. 

Rather than stay silent, Capuano recalled many conversations with his mentor and former chairman Bill Marriott, and decided to speak. 

“The winds blow, but there are some fundamental truths for those 98 years,” Capuano said. “We welcome all to our hotels and we create opportunities for all—and fundamentally those will never change. The words might change, but that’s who we are as a company.” 

Capuano says he went back to his hotel that night hoping he had said the right thing. 

Capuano’s message was simple, but it didn’t go unnoticed by associates. He was overwhelmed by how his employees responded. 

“Within 24 hours, I had 40,000 emails from Marriott associates around the world, saying ‘thank you,’” he said. Many expressed appreciation to work for a company whose values aligned with their own. 

Marriott is among Fortune’s Best Companies to Work For that are sticking up for DEI policies right now. Others on the list include Delta and Cisco. 

A version of this story was published on Fortune.com on April 18, 2025.

More on DEI in the workplace:

  • Billionaire philanthropy’s growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
  • A long-running anti-DEI lawsuit could help companies defend themselves from reverse-racism claims
  • Target spotlights support for Black founders after DEI backlash
At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Ashley Lutz
By Ashley LutzExecutive Director, Editorial Growth

Ashley Lutz is an executive editor at Fortune, overseeing the Success, Well, syndication, and social teams. She was previously an editorial leader at Bankrate, The Points Guy, and Business Insider, and a reporter at Bloomberg News. Ashley is a graduate of Ohio University's Scripps School of Journalism.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Success

Starbucks baristas working in store
SuccessJobs
Starbucks is offering $1,200 bonuses, expanded tipping, and weekly payouts to boost the pay of its U.S. baristas
By Emma BurleighApril 3, 2026
4 hours ago
Albert Bourla
SuccessEducation
Only one U.S. university ranks in the world’s top 10 in STEM. Pfizer’s CEO is calling for change
By Preston ForeApril 3, 2026
4 hours ago
How AI and ‘experience creep’ are making it harder for new graduates to find jobs
AIthe future of work
How AI and ‘experience creep’ are making it harder for new graduates to find jobs
By Claire ZillmanApril 3, 2026
6 hours ago
LI
CommentaryLinkedIn
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
6 hours ago
Businesswoman reading a book on private jet while drinking champagne
SuccessBillionaires
The world’s wealthiest families adopt these 7 key habits for success, according to JPMorgan
By Preston ForeApril 3, 2026
10 hours ago
Cyprus and Ireland top list of best places to retire: As boomers are forced to ‘unretire,’ the only real solution is to move abroad
SuccessRetirement
Cyprus and Ireland top list of best places to retire: As boomers are forced to ‘unretire,’ the only real solution is to move abroad
By Orianna Rosa RoyleApril 3, 2026
13 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
1 day ago
Paul Krugman smacks down Trump speech with argument that $4 gas is ‘less than half’ of the Hormuz hit. Here’s what he’s talking about
Economy
Paul Krugman smacks down Trump speech with argument that $4 gas is ‘less than half’ of the Hormuz hit. Here’s what he’s talking about
By Fortune EditorsApril 2, 2026
24 hours ago
Current price of oil as of April 2, 2026
Personal Finance
Current price of oil as of April 2, 2026
By Fortune EditorsApril 2, 2026
1 day ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
13 hours ago
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
10 hours ago