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NewslettersCEO Daily

Whole Foods CEO says grocery will turn Amazon from the ‘everything store’ into the ‘everyday store’

Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
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Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
October 8, 2026, 5:25 AM ET
Jason Buechel, Vice President at  Amazon Worldwide Grocery Stores and CEO of Whole Foods Market, participates in a discussion at the Semafor World Economy 2026 summit on April 13, 2026 in Washington, DC.
Jason Buechel, Vice President at Amazon Worldwide Grocery Stores and CEO of Whole Foods Market, participates in a discussion at the Semafor World Economy 2026 summit on April 13, 2026 in Washington, DC. Kevin Dietsch/Getty Images
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  • In today’s CEO Daily: An interview about all things grocery with Jason Buechel
  • The big leadership story: What Linda Yaccarino learned from Elon Musk
  • The markets: In the red globally
  • Plus: All the news and watercooler chat from Fortune

Good morning. How much do consumers value convenience, cool technology, and low cost? It’s not an easy answer. Just ask Jason Buechel, the CEO of Whole Foods and vice president of Amazon Worldwide Grocery Stores. In a new Fortune video segment called CEO Source, he talks about the tough decisions in expanding Amazon’s grocery business, which last year generated more than $150 billion in sales. His mission is clear: “Amazon has been known as the everything store, and I believe with grocery we are going to be the everyday store,” he told me, noting the goal is “greater engagement, not only just within grocery, but the broader store.”

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But everything comes at a price. Among the questions that we discussed.

How much do you pay your people? We live in an era where business leaders can be billionaires as their colleagues struggle to pay the bills. Buechel talked about Amazon’s recent $230 million pledge to offer higher pay, benefits, and college perks to more than 100,000 Whole Foods workers. In many ways, it’s a return to Whole Foods’ roots: co-founder John Mackey famously capped executive salaries at 19 times the average worker pay before selling the chain to Amazon in 2017. Buechel comes from that culture. The eldest child of a cheese maker in Wisconsin who grew much of the family’s produce, he was Whole Foods’ CIO and Mackey’s chosen successor prior to the acquisition. 

What is the cost of convenience? A European friend who’s in town from a Red Cross stint in the Democratic Republic of Congo was shocked at the number of vans, three-wheelers, e-cargo bikes and other delivery vehicles cluttering the streets of New York, often delivering products that people could buy themselves if they walked across the street. She found it chaotic. New York Mayor Zohran Mamdani does, too. In addition to securing a record $131.5 million from DoorDash for delivery workers last month, he’s backing the Delivery Protection Act to “rein in Amazon’s power over New York City streets.” Many may disagree with the premise and proposed solution, but I did ask Buechel if letting me order a banana for quick delivery is a quest worth pursuing. He says he’s aiming for predictability over speed.

How much technology do shoppers really want? I loved being able to flash my palm over a sensor to pay my bill at Whole Foods. In other parts of the empire, such as Amazon Go, customers didn’t love walking into a retailer with no formal checkout. Both are no longer offered. “In some cases, I think we’re also just a little bit ahead of what customers were looking for in a physical store, whether it be a grocery store or convenience store that we had brought to bear,” Buechel told me. “We’re going to pivot to our same-day focus on grocery. We’re going to get this right.” 

My interview with Buechel will run on today’s episode of Fortune Daily. You can watch at 4 p.m. on YouTube.

Quick note: Fortune Brainstorm AI returns to San Francisco Dec. 7-8 to convene technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between to interrogate the most pressing questions about AI. We will explore how organizations are deploying and scaling AI in their industries. Register now

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top leadership news

What Linda Yaccarino learned from Elon Musk

In an interview with Fortune, former X CEO Linda Yaccarino says Elon Musk’s “insatiable sense of urgency” shapes how she approaches running a company. After working with him for two years, she says she learned to move faster and question what a project really needs to succeed.

Nvidia’s mission-first culture

Nvidia ranks No. 14 on Fortune's 100 Best Companies to Work For – Europe list, which is out today. HR director Febe Punsalan credits a mission-first culture for Nvidia's employee satisfaction: no org charts, a flat structure, a responsive suggestion box, and two company-wide days off each quarter. Turnover is 3.7% versus a 21.9% tech average, though some workers say the nice perks breed a "pressure cooker" environment.

Bank earnings are coming, but insiders aren’t buying

Only 298 financial-sector insiders bought stock in their own companies last quarter—the fewest since VerityData began tracking in 2004. With big banks about to report earnings, some analysts see that as a sign that stocks look expensive, while others say it tells investors little about what comes next.

The markets

S&P 500 futures are down 0.34% this morning. The last session closed down 0.22%. The STOXX Europe 600 was down 0.86% in early trading. The U.K.’s FTSE 100 was down 0.45% in early trading. Japan’s Nikkei 225 was down 1.42%. South Korea’s KOSPI was down 2.62%. China’s CSI 300 was down 1.09%. Hong Kong’s Hang Seng was down 1.43%. India’s NIFTY 50 is down 1.68%. Bitcoin is down at $83k.

Around the watercooler

‘This is not sustainable’: Families with young kids are fleeing NYC’s high cost of living, and the schools are emptying out by Catherina Gioino

Microsoft shows off new Windows software, revamped for agentic AI by Sebastian Herrera

The new K-shaped economy splits the rich from the ultra-rich: The top 0.1% averages more than $200 million—and is pulling away from the rest of the 1% by Mia Osmobekov

Justin Casse passed on the family training business over 4:30 a.m. wake-ups. Now he owns stakes in about 100 racehorses across six countries by Tatiana Sataua

CEO Daily is curated and edited by Joseph Abrams, Jason Ma, Claire Zillman, and Lee Clifford.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
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Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

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