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NewslettersCEO Daily

The escalating U.S.–Iran war is rewriting the CEO playbook again

Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
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Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
July 13, 2026, 4:40 AM ET
An Iranian Northrop F-5E Tiger II fighter jet performs a flyby over mourners taking part in a funeral procession for Iran's slain supreme leader Ali Khamenei.
An Iranian Northrop F-5E Tiger II fighter jet performs a flyby over mourners taking part in a funeral procession for Iran's slain supreme leader Ali Khamenei.ATTA KENARE / AFP via Getty Images
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  • In today’s CEO Daily: What to watch for as the U.S.–Iran conflict reignites.
  • The big leadership story: Ulta’s $400 million bet on the flagship store model.
  • The markets: Stocks dive after the U.S. and Iran exchange airstrikes.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. If you thought geopolitical risk was fading from your strategic planning picture, think again. The U.S.–Iran war escalated over the weekend, and crude prices are already reacting. Here’s what leaders need to be watching.

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Energy prices are likely to surge again. Global oil demand is down, mainly because of China and other Asian countries. But U.S. consumption is up, despite pump prices that are about 50% higher than before the Iran war. Some shipping routes remain open in the Strait of Hormuz, but few ships are likely to use them right now. With nearly 1 billion barrels of global petroleum reserves now depleted and Trump’s declaration that the peace deal is over, energy analysts tell my colleague Jordan Blum that prices are likely to settle closer to $90 per barrel and possibly go as high as $200.

Consumers–and voters–could be coming for you. Americans tend to conflate what they pay at the pump with broader energy prices that include electricity, natural gas and renewables. Overall energy prices impact public opinion in other ways. The energy consumption of data centers is one reason why American consumers hate AI. They’re taking a closer look at who’s profiting amid their pain. Last year, 51 electric and gas utility companies in the U.S. paid their CEOs a collective $626 million, according to an analysis published by the Energy and Policy Institute, which is a $100 million increase from 2024. Such realities could sway the policy debate in a key election year.

There are no easy answers to inflation. The U.S.-Israel attacks on Iran came at a time when business leaders were already struggling to adjust sourcing, supply chains and policies to tariffs and retaliatory trade policies. It’s another ingredient in a recipe that’s keeping prices high. The Fed isn’t happy with the trend. Companies are hiking prices, hoping customers will continue to buy. U.S. home prices have hit an all-time high, despite falling prices on the West Coast. That’s putting more pressure on CEOs to cut costs, especially in areas like labor, but AI is too expensive to replace humans in most jobs right now. 

CEOs are on alert. Iran isn’t just threatening revenge on Trump; The Islamic Revolutionary Guard Corps and other Iran-linked threat actors are targeting U.S. companies, especially in tech and critical infrastructure. Leaders face the challenges of staying abreast of government warnings on the latest threats, and making sure employees are up to date on cybersecurity training. Yet they have to balance those factors without overindexing on fear about traveling to places like the Middle East as travel advisories have eased and most of the region is getting back to normal. 

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top leadership news

Ulta’s $400 million bet 

Ulta is opening a four-story Times Square flagship in late 2027, betting a $400 million, 15-year lease will make the store a high-profile branding and marketing showcase. The move is meant to help the beauty chain compete with Sephora and test whether expensive flagship retail still works.

Tech twins

SpaceX and Amazon look like tech twins—both sprawling conglomerates with satellite internet, cloud/AI infrastructure, chips, and ad businesses. But their finances tell different stories: Amazon is hugely profitable, while SpaceX is bleeding cash yet commands a sky-high valuation. Investors are essentially betting on Musk's ambition and execution, and analysts say that's a big gamble.

James Murdoch’s SpaceX windfall

James Murdoch, the estranged 53-year-old son of Rupert Murdoch, invested an estimated $120 million in Elon Musk’s rocket company before it went public this year in the biggest IPO in history. The holding could now be worth as much as $7.5 billion, according to calculations by Pitchbook’s Franco Granda.

The markets

S&P 500 futures are down 0.31% this morning. The last session closed up 0.42%. The STOXX Europe 600 was down 0.15% in early trading. The U.K.’s FTSE 100 was flat in early trading. Japan’s Nikkei 225 was down 1.92%. South Korea’s KOSPI was down 8.95%. China’s CSI 300 was down 1.79%. Hong Kong’s Hang Seng was up 0.16%. India’s NIFTY 50 was down 0.02%. Bitcoin was at $63K.

Around the watercooler

A Trump Account could make your kid a millionaire by 45—but financial experts say the app’s projections come with a catch by Sydney Lake

A Yale professor says America is now an ‘oldigarchy’—and Boomers on LinkedIn are enraged by Nick Lichtenberg

More tech workers are retiring early because they don’t want to deal with AI-related changes: ‘Many people believe it’s overblown’ by Sasha Rogelberg

How SK Hynix just pulled off the second-largest U.S. share sale by quietly powering the AI boom by Nicholas Gordon

CEO Daily is curated and edited by Joseph Abrams, Jason Ma, Claire Zillman, and Lee Clifford.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
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Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

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