• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Current price of oil as of July 8, 2026

1

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Current price of oil as of July 8, 2026
EnergyIran
Asia

Japanese snack giant resorts to black-and-white bags of potato chips as Iran War literally sucks color out of the world

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
May 12, 2026, 6:38 PM ET
calbee
Calbee said packaging for several of its snacks would now be in black and white.Courtesy of Calbee
Add Fortune on Google for similar content.

The biggest snack maker in Japan is making some of its packaging black and white as the Iran war disrupts the market for a key material used to produce printing inks. 

Recommended Video

Calbee, which controls half of Japan’s snacks market but also does business in the U.S., said in a press release Tuesday that several of its potato chip products, as well as its Kappa Ebisen shrimp-flavored snacks and its Frugra fruit and granola mix, will switch to monochromatic packaging because of “supply instability affecting certain raw materials amid ongoing tensions in the Middle East.”

The company said while the products themselves will be unaffected, the measure will be applied to select packaging on May 25 to “help maintain a stable supply of products.” 

The company’s announcement comes as the Iran war continues to disrupt supply chains worldwide, especially for petroleum-based products, thanks to the closure of the Strait of Hormuz, through which about 20% of the world’s oil passed before the war. 

Despite a fragile ceasefire put in place by the U.S. and Iran last month, tension between the two sides have flared up in recent days. On Monday, President Trump declared Iran’s latest counterproposal “garbage” and said the ceasefire was “on life support.”

Calbee’s packaging predicament is partly due to a tightening in the supply of naphtha, a liquid hydrocarbon mixture derived from petroleum that is used in plastic production and as a printing ink solvent. Japan imports more than 60% of the Naphtha it needs, and 70% of that supply comes from the Middle East, according to the Japan Petrochemical Industry Association. 

Japan’s deputy chief cabinet secretary Kei Sato told the Financial Times that the country’s Naphtha needs were being met and that the government has “not received any reports of immediate supply problems at this time.”

Yet, Japanese companies have become so desperate for naphtha, they pushed U.S. exports of the raw material to an all-time-high of 15 million barrels in a single month in March, Bloomberg reported. Japan Prime Minister Sanae Takaichi said late last month that naphtha imports from countries not in the Middle East, such as the U.S., would triple this month to meet supply, the Japan Times reported.

Because Naphtha is used to produce printing ink but also plastics and fertilizers, printing ink manufacturers have had to compete with myriad companies for the same raw material. As such, the price of Naphtha has shot up about 60% year-over-year. 

Due to the price increases of oil-related raw materials, other companies besides Colbee have also had to make difficult choices about their packaging and product lines. 

Earlier this month, Hiroyuki Urata, the president of Japanese food company Itoham Yonekyu, said it may also implement black and white packaging: “colourful packaging will become difficult,” Urata said, according to the FT. 

Japanese beauty company Shiseido Co. is also considering swapping its oil-based materials for those derived from plants partly due to the naphtha shortages, Bloomberg reported. This move could potentially affect some of the company’s products like moisturizers or makeup. 

“We are already optimizing our operations while assuming a worst-case scenario,” said Shiseido CEO Kentaro Fujiwara. 

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Energy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Energy

Current price of oil as of July 9, 2026
Personal FinanceOil
Current price of oil as of July 9, 2026
By Joseph HostetlerJuly 9, 2026
2 hours ago
U.S. President Donald Trump speaks to members of the press for the first time aboard the new Air Force One while in flight from RAF Mildenhall AFB to Joint Base Andrews July 8, 2026 after leaving the United Kingdom.
EconomyIran
U.S.-Iran talks are ‘eerily similar’ to Trump’s bumpy China dealings in his first term, says top economist—don’t rule out further oil price spikes
By Eleanor PringleJuly 9, 2026
3 hours ago
How global energy markets built the ‘Amazon of oil’ logistics to keep prices from spiraling
EnergyIran
How global energy markets built the ‘Amazon of oil’ logistics to keep prices from spiraling
By Jordan BlumJuly 9, 2026
7 hours ago
‘We’ll probably hit them hard again’: Trump warns Iran U.S. is preparing for more strikes following what he called the end of the ceasefire
PoliticsDonald Trump
‘We’ll probably hit them hard again’: Trump warns Iran U.S. is preparing for more strikes following what he called the end of the ceasefire
By The Associated Press, Jon Gambrell and Seung Min KimJuly 8, 2026
22 hours ago
Andrew Forrest, chairman of Fortescue Metals Group Ltd., during a panel session at the World Economic Forum (WEF) Annual Meeting of the New Champions in Dalian, China, on Tuesday, June 23, 2026.
C-SuiteLeadership
Mining CEO worth $24 billion nearly drowned and had to break his own leg in a freak hiking accident—he used the recovery time to go back to school
By Eleanor PringleJuly 8, 2026
22 hours ago
IMF expects modest 3% growth as the Iran war is dragging down the economy while AI is boosting it
EconomyIran
IMF expects modest 3% growth as the Iran war is dragging down the economy while AI is boosting it
By The Associated Press and Paul WisemanJuly 8, 2026
23 hours ago

Most Popular

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
Newsletters
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
By Jim EdwardsJuly 8, 2026
1 day ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
3 days ago
Current price of oil as of July 8, 2026
Personal Finance
Current price of oil as of July 8, 2026
By Joseph HostetlerJuly 8, 2026
1 day ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
4 days ago
Current price of gold as of July 8, 2026
Personal Finance
Current price of gold as of July 8, 2026
By Danny BakstJuly 8, 2026
1 day ago
Mining CEO worth $24 billion nearly drowned and had to break his own leg in a freak hiking accident—he used the recovery time to go back to school
C-Suite
Mining CEO worth $24 billion nearly drowned and had to break his own leg in a freak hiking accident—he used the recovery time to go back to school
By Eleanor PringleJuly 8, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.