• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentaryregulation

I helped build Facebook and saw it go wrong. AI is headed the same way

By
Justin Rosenstein
Justin Rosenstein
Down Arrow Button Icon
By
Justin Rosenstein
Justin Rosenstein
Down Arrow Button Icon
March 29, 2026, 9:30 AM ET
Justin Rosenstein, founder of Asana and One Project.
Justin Rosenstein, founder of Asana and One Project.Justin Rosenstein

When I was 22, I sat across from a 21-year-old Mark Zuckerberg as he convinced me to join Facebook with his vision for connecting people. I helped him build it, then watched it become a machine for addicting them instead. Because addiction was more profitable.

Recommended Video

Every social media company ran on the same logic: If we don’t do it, someone else will. Now, that logic is driving artificial intelligence.

AI could create unprecedented abundance — or a future we can’t take back. How we get to the good outcome is the defining question of our time. Last week’s White House framework proposed a familiar answer: shield the AI industry from liability and let the companies sort it out.

But to make AI serve the public interest, we have to put the public in charge of AI.

If something is going to reshape our lives, we should have a say in how. That’s the definition of democracy.

AI Already Governs You

AI is already shaping what you see, what jobs you’re offered, what loans you qualify for, even who becomes a military target. And you have no say in it. Companies are locked in a race to deploy AI as fast as possible, even as experts raise grave safety concerns. Their CEOs — Sam Altman, Dario Amodei, Demis Hassabis, Elon Musk, and Mark Zuckerberg — all face the same trap: If I don’t do it, someone else will. And they’re right. Which is why we need to change the rules of the game.

The public is already ahead of Washington on this. Polling from Blue Rose Research shows that 66% of Americans support citizen panels helping set AI rules. That number holds across Trump voters, Biden voters, and swing voters. 79% worry the government has no plan for AI-driven job loss. People aren’t apathetic — they’re locked out.

What “Public Control” Actually Looks Like

“The public in charge” doesn’t mean elections dominated by money and lobbyists. It means citizens’ assemblies: representative cross-sections of everyday people — think voluntary juries — given extensive expert briefing and structured deliberation, then granted real authority to set binding goals and constraints.

Citizens don’t write the code. They decide what the code should be for, with technical experts accountable to them for implementation.

This model has worked for thousands of years. It’s how Ireland broke political deadlocks on marriage equality and abortion that had paralyzed politicians for generations. Assemblies are already shaping AI policy in Taiwan, the UK, and Belgium, producing recommendations on everything from facial recognition to disinformation to the future of work. Unlike elected officials, ordinary citizens have no donors to please, no reelection to chase, and no incentive to serve anyone but the public. 

Public governance changes outcomes. Left to the market, AI will optimize for engagement. For pharmaceutical profits. For replacing workers. For learning, patient health, and empowered workers, democratic governance is the lever that points in the right direction. 

The Infrastructure Already Exists

People around the world — including at One Project, the non-profit I founded — are already building the infrastructure to make this work: participatory platforms for democratic governance at scale.

There’s precedent for this kind of public ownership. We already treat the resources that affect everyone — airwaves, waterways, and beaches — as public trusts. That’s not nationalization. It’s democracy.

AI is poised to generate trillions of dollars in new wealth. But the future where everyone benefits requires the public — not shareholders — to control it: democratically allocating resources toward child care and elder care, retraining programs for AI-related job displacement, and new models of education.

The Window Is Closing

Washington is moving in the opposite direction. Pundits say the public is too divided, the issues too technical, and the competition with China too urgent for democracy. But democratic oversight is the only way to stop the dangerous AI race and make AI serve humanity.

The cross-partisan demand is already there. The infrastructure is already being built. The question is whether we demand democratic governance before AI goes the way of social media.

If AI is going to reshape all our lives, we the people should decide how. That’s not radical. That’s not even a policy proposal. That’s self-governance. And we’ve never needed it more.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Justin Rosenstein
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon
Justin Rosenstein is the co-founder of One Project and Asana, an early product leader at Facebook and Google, and a founding advisor to the Center for Humane Technology.

Latest in Commentary

larz
CommentarySocial Media
Gen Alpha can’t write emails to grandma without ChatGPT. It’s time for a ‘Digital Harm Tax’
By Larz MayApril 24, 2026
2 hours ago
dario
CommentaryAnthropic
Mythos access by Discord group reveals real danger of AI-powered hacking
By Stefanie SchappertApril 24, 2026
2 hours ago
kiani
CommentaryHealth
We could cut 180,000 preventable hospital deaths a year. Here’s exactly why we haven’t
By Joe KianiApril 24, 2026
4 hours ago
ken
Commentary250 Years of Innovation
The longevity revolution is here. Our systems still think we die at 65
By Ken DychtwaldApril 23, 2026
19 hours ago
tenzin
Commentaryclean energy
The Iran War just made the clean energy transition non-negotiable
By Tenzin SeldonApril 23, 2026
1 day ago
Software developers discussing programming code and planning how to create innovative software at co-working office. Two software developers checking programming code on computer screen. working through a coding problem together.
Commentaryregulation
Inflated AI claims are under fire—and the regulatory reckoning is coming
By Perrie M. WeinerApril 23, 2026
1 day ago

Most Popular

Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
Success
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
By Emma BurleighApril 23, 2026
24 hours ago
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
Economy
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
By Eleanor PringleApril 23, 2026
1 day ago
‘Don’t leave’: Jensen Huang challenges billionaire class as he insists ‘highest taxes in the world’ are OK with him
Big Tech
‘Don’t leave’: Jensen Huang challenges billionaire class as he insists ‘highest taxes in the world’ are OK with him
By Jacqueline MunisApril 23, 2026
18 hours ago
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezApril 22, 2026
2 days ago
The Iran war is pushing Southeast Asia to debate the once unthinkable: Whether ships will need to pay to transit the Strait of Malacca
Economy
The Iran war is pushing Southeast Asia to debate the once unthinkable: Whether ships will need to pay to transit the Strait of Malacca
By Angelica AngApril 23, 2026
1 day ago
The Gen Z Pout and the Gen Z Stare are both a warning to Fortune 500 CEOs
Future of Work
The Gen Z Pout and the Gen Z Stare are both a warning to Fortune 500 CEOs
By Nick LichtenbergApril 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.