• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

2

Current price of oil as of June 16, 2026

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI

1

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

2

Current price of oil as of June 16, 2026

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
InnovationDrones

The Army and Amazon are creating an online storefront to buy drones as the technology transforms the battlefield

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
March 27, 2026, 2:14 PM ET
A soldier at the Joint Readiness Training Center, Fort Polk, La.
A soldier at the Joint Readiness Training Center, Fort Polk, La. U.S. Army photo by Matthew Ryan
Add Fortune on Google for similar content.

Drones are transforming warfare, and the Army is taking a page out of e-commerce to keep up, creating an online store to get the latest technology into the hands of war-fighters faster.

Recommended Video

On Tuesday, the service unveiled its Unmanned Aircraft Systems Marketplace that was developed with Amazon Web Services and the Army Enterprise Cloud Management Agency.

The digital one-stop shop will allow Army units, government partners, and allied nations to procure vetted UAS systems, according to the Army, adding that its new storefront will also have features that allow users to compare drones, provide feedback, and easily place orders.

“By lowering barriers to entry and partnering with a wider range of industrial innovators, we are building a more resilient and responsive defense industrial base, which is essential for equipping our force and deterring our adversaries,” Army acquisition chief Brent Ingraham said in a statement.

The Pentagon’s weapons procurement process is notoriously slow and costly. For decades, successive administrations have struggled to reform the system, which is now dominated by just a handful of giant defense contractors.

Meanwhile, layers of bureaucracy at the Defense Department must consider new war-fighting requirements and candidates to satisfy them, and identify how to allocate money. Congress also has the final say in funding, often favoring weapons and budgets that benefit certain districts.

Soldiers prepare to operate drones at Fort Carson, Colo.
U.S. Army photo by Spc. Doniel Kennedy

But the nature of warfare is changing dramatically as demonstrated by Iran and Ukraine, where large salvos of cheap drones have overwhelmed traditional defenses.

To counter Iran’s barrage, missiles that cost millions of dollars each are shooting down drones that cost tens of thousands of dollars. And while the success rate of the Patriot and THAAD air-defense batteries tops 90%, enough projectiles get through to cause major damage.

And in the four-year-old Ukraine war, unmanned weapons are now responsible for the vast majority of battlefield casualties as small first-person-view drones hunt down individual troops or vehicles. A vibrant defense industry has also evolved in Ukraine to mass produce inexpensive drones that can take down Russia-launched Iranian Shaheds.

Once such drone, the P1-Sun, costs a little more than $1,000 and can fly above 5,000 meters (16,400 feet) as 3D printers crank them out in Ukrainian factories. 

“The future of warfare is Ukraine producing 7 million drones per year right now,” former CIA director and retired Gen. David Petraeus said earlier this month. “This past year, they produced 3.5 million. That enabled them basically to use 9,000 to 10,000 drones per day.”

For its part, the Army pointed to its new drone marketplace as a major departure from traditional acquisition practices that will help transform weapons procurement.

It argued that the competitiveness and transparency of the online store will spur innovation, broaden the industrial base, and provide a wider range of drone capabilities.

“By fostering competition and innovation, we are ensuring that soldiers have access to the most advanced technologies to meet their mission requirements,” Col. Danielle Medaglia, the Army’s project manager for UAS, said in the announcement. “This strategy is about delivering capability at scale and at speed.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Innovation

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Innovation

Current price of Ethereum for June 17, 2026
Personal FinanceEthereum
Current price of Ethereum for June 17, 2026
By Joseph HostetlerJune 17, 2026
7 hours ago
Abhinav Agarwal and Jenny Duan
Startups & VentureBiotech
Exclusive: A 21-year-old Stanford grad just raised $11 million to put a hormone lab on your wrist
By Lily Mae LazarusJune 17, 2026
8 hours ago
Michael Burry attends the "The Big Short" New York premiere at Ziegfeld Theater on November 23, 2015 in New York City.
InvestingMichael Burry
Michael Burry is ‘tempted’ to short Elon Musk’s SpaceX, but says it’s not enticing enough for ‘fundamentally a small space company’
By Eleanor PringleJune 17, 2026
9 hours ago
OpenAI’s balance sheet remains the most mysterious—and consequential—in business
NewslettersTerm Sheet
OpenAI’s balance sheet remains the most mysterious—and consequential—in business
By Allie GarfinkleJune 17, 2026
10 hours ago
Thasunda Brown Duckett sitting in front of a podcast microphone
SuccessFortune 500: Titans and Disruptors of Industry
A 76-year-old was about to lose his entire $3 million retirement to a scam. TIAA’s AI caught it—but a human prevented disaster
By Preston ForeJune 17, 2026
12 hours ago
He fled Iran for the American Dream, became a millionaire, and could have retired—instead, he built the health tech that saved his father from cancer
SuccessFortune The Good Life
He fled Iran for the American Dream, became a millionaire, and could have retired—instead, he built the health tech that saved his father from cancer
By Orianna Rosa RoyleJune 17, 2026
14 hours ago

Most Popular

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
1 day ago
Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
2 days ago
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
Arts & Entertainment
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
By Christian SyltJune 17, 2026
10 hours ago
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
Startups & Venture
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
By Emma HinchliffeJune 13, 2026
4 days ago
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezJune 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.