• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailAmazon

Amazon goes from free fast delivery to $14.99 within the hour

By
Anne D'Innocenzio
Anne D'Innocenzio
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Anne D'Innocenzio
Anne D'Innocenzio
and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 17, 2026, 8:29 AM ET
amazon
An Amazon truck makes deliveries in Wheeling, Ill., May 16, 2024. AP Photo/Nam Y. Huh, File

Amazon said Tuesday that it has started offering faster U.S. deliveries of selected products for a fee, including pantry staples, clothing, over-the-counter medications, cleaning supplies and electronics.

Recommended Video

The e-commerce colossus said customers in more than 2,000 cities, towns and suburban areas can now choose to have orders from its speedy-shipment inventory of 90,000 items delivered in three hours. The charge is $4.99 for Amazon Prime members and $14.99 for nonmembers.

One-hour delivery slots are available in hundreds of places, including major metropolitan areas like Los Angeles, Chicago and Washington, and smaller cities such as Des Moines, Iowa and Boise, Idaho, the company said. Prime members will get charged $9.99 for the service, which costs nonmembers $19.99, Amazon said

The Seattle-based company said it started testing the express delivery service late last year and expanding it this month.

“We saw an opportunity to use our unique operational expertise and delivery network to help make customers’ lives a little easier while unlocking even more value for Prime members,” Udit Madan, senior vice president of worldwide operations at Amazon, said in a statement.

Amazon launched its Prime program in 2005, offering members free two-day delivery on a selection of 1 million items, primarily DVDs, CDs, and books. Prime members now have access to over 300 million items across 35 categories, and tens of millions of products are available for free same-day or next day deliveries.

The company has used robotics and artificial intelligence technology to speed up order fulfillment. Regionalizing its U.S. delivery network into eight areas also has helped reduce delivery times, Amazon said.

Amazon is testing an ultra-fast service for deliveries in 30 minutes or less. Amazon Now is available in various cities in India, Mexico and the United Arab Emirates and is being tested in several communities in the U.S. and the United Kingdom, according to the company.

Rival retailer Walmart has focused on faster deliveries too. The Bentonville, Arkansas-based company says it offers same-day deliveries in under three hours to 95% of the U.S. population, compared to 76% three years ago.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Anne D'Innocenzio
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

amazon
RetailAmazon
Amazon goes from free fast delivery to $14.99 within the hour
By Anne D'Innocenzio and The Associated PressMarch 17, 2026
2 hours ago
C-SuiteRetail
Nordstrom’s ‘glow-up’: How going private is helping the retailer thrive as Saks Global languishes
By Phil WahbaMarch 16, 2026
1 day ago
Nicole Bernard Dawes, the founder of Late July and Nixie
SuccessEntrepreneurs
The founder of $100M brand Late July and Nixie started selling $1 cookies at 12 and learned the snack trade from the founder of Cape Cod chips—her dad
By Emma BurleighMarch 15, 2026
2 days ago
C-SuiteRetail
Inside Lululemon’s founder’s war with the board he says is killing his brand
By Phil WahbaMarch 14, 2026
3 days ago
powell
CommentaryInflation
Yes, companies can stay profitable without raising prices — here’s how
By Jerry HaarMarch 14, 2026
3 days ago
A man with a grocery cart peruses a dairy aisle in Costco.
LawTariffs
Americans are demanding refunds from the $180 billion in tariffs they paid for, and they’re suing companies like Costco to make it happen
By Sasha RogelbergMarch 13, 2026
4 days ago

Most Popular

placeholder alt text
Middle East
Iran's attacks have collapsed, and the trend is 'overwhelmingly positive,' analysts say. But the military side is separate from politics and markets
By Jason MaMarch 16, 2026
22 hours ago
placeholder alt text
Investing
Peter Thiel is actively convincing billionaires to abandon The Giving Pledge — and it may be working
By Jake AngeloMarch 16, 2026
20 hours ago
placeholder alt text
Politics
'No, we didn’t': DOGE staffer admits Elon Musk’s cost-cutting agency failed to reduce the federal deficit
By Sasha RogelbergMarch 16, 2026
18 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, March 16, 2026
By Joseph HostetlerMarch 16, 2026
1 day ago
placeholder alt text
Economy
The energy crisis isn’t recessionary yet, but there’s a scenario where oil prices could bring the US economy to a ‘standstill,’ Oxford Economics says
By Tristan BoveMarch 16, 2026
21 hours ago
placeholder alt text
Economy
A 'debt spiral' before a fiscal crisis: Interest on the national debt will be growing faster than GDP in just 5 years, think tank warns
By Nick LichtenbergMarch 16, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.