• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EconomyWall Street

When it comes to the war in Iran don’t go betting on the TACO trade, says top J.P. Morgan investment strategist

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
March 9, 2026, 7:40 AM ET
US President Donald Trump salutes during a dignified transfer at Dover Air Force Base in Dover, Delaware, US, on Saturday, March 7, 2026.
President Donald Trump salutes during a dignified transfer at Dover Air Force Base in Dover, Del., on March 7, 2026. Valerie Plesch/Bloomberg - Getty Images

While there have been happier times on Wall Street, President Trump’s military intervention in Iran hasn’t yet pushed the bottom to fall out of markets.

Over the weekend, Iran elected a new leader that the White House disapproves of (Mojtaba Khamenei, the son of the late supreme leader, Ali Khamenei), and oil prices began climbing north of $100 a barrel. Many expect Khamenei to continue in the policy footsteps of his father, and the rhetoric from the Oval Office has ramped up in response.

But despite these tensions, investors and analysts are still clinging to the timeline President Trump outlined when the action began: four or five weeks, though potentially longer if necessary.

Recommended Video

The baseline that Trump will either retreat or reach a deal within a month, a sceptic might argue, echoes a trade now familiar to Wall Street under Trump 2.0: “TACO.” Rather, Trump Always Chickens Out. It’s a bet that has paid off a handful of times since the president returned to the Oval Office, particularly regarding Trump’s aggressive foreign policy on tariffs, which are often quickly reversed.

Indeed, some investment outfits have speculated that the Iran conflict presents an attractive buy-the-dip opportunity, with investors landing bargains at the height of geopolitical panic and (hopefully) seeing asset prices reinflate when the conflict ends in a month or so.

In theory, it’s not bad advice, says Jacob Manoukian, U.S. head of investment strategy for J.P. Morgan Private Bank and Wealth Management. However, he argues that the downside risks of betting on the TACO trade when it comes to Iran are more complex than previous examples.

“As a strategist, the risk case that we’re worried about is that there’s a lot of potential paths that this can take, that are out of the control of one party or another,” Manoukian told Fortune in an exclusive interview. “The risk scenario that Wall Street is trying to figure out is that…global events have started, and we don’t know where they’re going, and we don’t know how they can be controlled, and we’re not sure where [the] fractal pathways will end up.”

Manoukian was speaking prior to the weekend’s update of the new Iranian leader, which demonstrated the J.P. Morgan analysts’ point that bets previously made by Wall Street may not prove to be as straightforward as hoped.

Indeed, it remains JPM’s base case that the Iran conflict will be over within a matter of weeks. But—no surprise to those familiar with the ethos of risk awareness at America’s largest bank—that doesn’t mean traders are taking it as a given, much less will be advising clients to take action based on the uncertain outlook.

As Manoukian describes it, JPM’s estimation is that a deal will be reached with Iran in two to three weeks, motivated in part by the fact that the president won’t want to see oil prices rising much higher in a midterm election year. Additionally, Iran and the Gulf states have finite munitions. “There’s a timeline here where this probably can’t continue forever, and the duration is likely to be limited,” Manoukian added. “But we just don’t know that and it’s hard to be certain.”

Where to focus

Although perhaps a less exciting prospect than buying the dip, Manoukian is focused on ensuring clients have balanced portfolios—especially identifying asset classes that may be underutilized.

J.P. Morgan Private Bank’s 2026 Global Family Office Report found that 80% of respondents had no exposure to infrastructure assets. Such assets may prove particularly useful in an environment where politicians and businesses will be thinking about resilience, security of supply chains, and autonomy when it comes to natural resources and energy.

“That is like the prime example of an asset that structurally and strategically can be really additive to a portfolio when these are the types of events that are going to drive risk-off moments in markets,” Manoukian added. Aversion from investors may arise due to the esoteric nature of the assets, Manoukian added, and as it’s harder to understand it’s therefore harder to access.

“I think with the the acceptance of the evergreen structure within the alternative space, what we’ve seen is a lot of clients are much more willing to invest in the asset class because they do have a modicum of liquidity, and they’re starting to understand the importance a little bit more,” Manoukian added.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

Crypto
Dubai’s signature Token2049 crypto event set to go forward even as other conferences hit pause amid growing conflict
By March 9, 2026
4 minutes ago
President Donald Trump pictured on Air Force One
EnergyOil
Trump promised to fill America’s oil reserves ‘right to the top.’ A year later, oil has exceeded $100 and they’re still less than 60% full
By Tristan BoveMarch 9, 2026
10 minutes ago
Women walk past a sign
AITech
People really hate AI but not as much as Iran—or Democrats
By Jake AngeloMarch 9, 2026
1 hour ago
mission accomplished
Middle EastMiddle East
Investors priced in a 6-week Iraq War but it lasted 8 years and cost $3 trillion. They’re doing it again
By Nick LichtenbergMarch 9, 2026
2 hours ago
RetailRetail
The ‘Singapore-washing’ strategy starts to unwind as both China and the U.S. closely scrutinize corporate roots
By Angelica AngMarch 9, 2026
2 hours ago
EconomyOil
Odds of a stock market meltdown with 1970s-style stagflation jump to 35% this year, veteran strategist warns
By Jason MaMarch 9, 2026
2 hours ago

Most Popular

placeholder alt text
Success
Gen Z graduates who majored in ‘AI-proof’ careers like pharmacy, biology, and education are making less than $50,000 after graduation
By Emma BurleighMarch 6, 2026
3 days ago
placeholder alt text
Success
This AI founder who quit her 9-to-5 law job has a warning for anyone dreaming of doing the same: 'I'm working harder now than I ever did'
By Emma BurleighMarch 8, 2026
1 day ago
placeholder alt text
AI
Anthropic just mapped out which jobs AI could potentially replace. A 'Great Recession for white-collar workers' is absolutely possible
By Jake AngeloMarch 6, 2026
3 days ago
placeholder alt text
Economy
Trump’s $175 billion illegal tariff revenue is now accruing interest, and refund delays could be costing American taxpayers $700 million a month
By Sasha RogelbergMarch 4, 2026
5 days ago
placeholder alt text
Energy
Forget the U.S. Navy. The best protection for ships traveling through the Strait of Hormuz may be claiming to be a 'Chinese' or 'Muslim' vessel
By Jason MaMarch 7, 2026
2 days ago
placeholder alt text
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezMarch 6, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.