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Qualcomm CEO: “Resistance is futile” as 6G mobile revolution approaches

Kamal Ahmed
By
Kamal Ahmed
Kamal Ahmed
Executive Editorial Director of Europe
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Kamal Ahmed
By
Kamal Ahmed
Kamal Ahmed
Executive Editorial Director of Europe
Down Arrow Button Icon
March 3, 2026, 8:26 AM ET
Cristiano Amon, chief executive officer of Qualcomm, during a keynote speech at MWC Barcelona 2026 in Barcelona, Spain, on Tuesday, March 3, 2026.
Cristiano Amon, chief executive officer of Qualcomm, during a keynote speech at MWC Barcelona 2026 in Barcelona, Spain, on Tuesday, March 3, 2026. Angel Garcia/Bloomberg via Getty Images

I remember sending my first email in the early 1990s, a clunky experience which meant logging on to two different computer systems. I thought it would never replace the much swifter fax. The internet was already revolutionizing the flow of information and, as the editor of The Guardian’s gargantuan media section in the U.K. (printed every week with 50 pages of job ads), I was the proud owner of one of the first ‘WAP-enabled’ mobile telephones. I mused in the front-cover headline whether this was “the end of newspapers?”. 

Newspapers fight on and today I am at the Mobile World Congress in Barcelona, contemplating the next technological revolution. It turns out it’s a bit more consequential than the arrival of email. 

Thousands of digital leaders from around the world are here, displaying the latest in robotics, quantum computing, and IQ AI, which is grappling with the relationship between us—humans—and the multitude of AI agents that proffer help and arouse suspicion. 

One of the largest pavilions in the seven exhibition halls of installations and exhibits (robots making sushi, virtual-reality table football, cars that are phones, medical devices that might save the world) is the home of Qualcomm. Number 117 on the Fortune 500 list, the telecommunications giant was founded in San Diego in the 1980s and is now at the heart of a debate about a tech-enabled world. 

Mobile 6G sounds prosaic—just another development phase for cellphones which started with phone calls (2G), brought us texts (3G), data (4G) and smartphones (5G). 

It isn’t. 6G will be the telecommunication system for the AI age—for all the data passing between us, AI agents, and the real world, where phones will only be one part of the digital ecology. The internet of everything is finally arriving. 

117

Qualcomm rank on Fortune 500 Europe

“AI will fundamentally change our mobile experiences,” Qualcomm chief executive, Cristiano Amon, tells me. “It’s going to change how we think about our smartphones. Think about our personal computing. Think about and interact with a car. The car is now a computing surface.”

“If you actually believe in the AI revolution, 6G will be required. Resistance is futile.” 

Akash Palkhiwala is Qualcomm’s Chief Financial Officer and Chief Operating Officer. I spent some time with him at the company’s stand, as his leading engineers took me through a 6G future where individuals will have real-time information delivered to them via their glasses. Palkhiwala compliments me on my watch, which only does one thing. It tells me the time. 

“6G is going to be the first time that connectivity and AI come together in the network. What we’re building is the first AI native wireless network that’s ever been built,” he explains.

“If you actually believe in the AI revolution, 6G will be required. Resistance is futile.”

Cristiano Amon, Qualcomm’s chief executive

“The traffic that we expect on 6G is way different than what we had before. Before, it was all about consumer traffic. We expect 6G to be driven by [AI] agent traffic. Think about all these use cases where there are AI agents sitting on various devices—your glasses, your watch, your phone, your PC. These agents are going to be talking back and forth across the network to other agents and services.” 

“The traffic completely changes. 6G is being built with this idea that the traffic that goes on the network is not just going to be consumer voice calls or downloading videos, we’re going to have agents talking to each other, so the reliability of the network becomes very important.” 

“6G is going to be the first time that connectivity and AI come together in the network. What we’re building is the first AI native wireless network that’s ever been built”

Akash Palkhiwala, Qualcomm’s chief financial officer & chief operating officer

On-device capabilities (the ability of your phone to process far more data), edge computing (locally sourced IT technology rather than distant datacenters), more efficient use of available bandwidth (AI-enabled load control), and greater cloud access will all come together to produce a new wireless network. 

I ask Palkhiwala what this all might mean for a mother from Arkansas? 

“That’s a great question,” he answers (it isn’t, but it is an attempt to bring the issue home for non-technology experts). 

“Today we are in the application economy. On the phone, you want to make a travel reservation, you go to one application. You want to order an Uber, you go to a second application. You want to order food, you go to a third application, movie tickets etc. The user has to go through that effort.” 

“In the future, you think of the app economy moving over to an agent economy, where there’s one agent I’m interacting with and I can ask that agent to book me a movie ticket or a plane ticket, to order food for me, get an Uber for me. It knows everything about me.” 

On the stand there is an interactive table-top display that used to look impossibly modern in movies twenty years ago. With the swipe of a finger, a video plays. It is of a driver arriving at a supermarket where there is a waiting robot with bags of groceries it already knew you wanted. 

Qualcomm says the first 6G applications will be in consumer testing by the time of the Los Angeles Olympics in 2028. By 2029, rollouts will begin. Many are still getting their heads around applied AI and, in the U.K., where I live, 5G is still spotty and drops out whenever on the train. Mobile World Congress is a gathering of thousands of people all focused on the possibilities of the AI-enabled future. How it works out will take the brainpower of many millions more. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Kamal Ahmed
By Kamal AhmedExecutive Editorial Director of Europe

Kamal Ahmed is the executive editorial director of Europe. Kamal is the author of Letter from London, Fortune Europe's weekly take on global business as seen from London. Previously, he was director of audio at The Telegraph and presenter of The Daily T podcast.

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