• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
AIOpenAI

Panicked about losing GPT-4o, some ChatGPT users are building DIY versions. A psychologist explains why ‘feel-good hormones’ make it hard to let go

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
February 10, 2026, 4:02 AM ET
Sam Altman, chief executive officer of OpenAI
Sam Altman, chief executive officer of OpenAINathan Howard—Bloomberg/Getty Images

Passionate AI fans saved an overly agreeable ChatGPT model from the trash bin once, but now OpenAI is determined to shut it down, and users are revolting in part because of the new model’s comparatively cold personality.

Recommended Video

The AI company said last month that on Feb. 13 it would retire GPT-4o, a version of which was previously criticized for being so agreeable as to be borderline sycophantic. According to the company, 0.1% of ChatGPT users still use GPT-4o everyday, which could equate to about 100,000 people based on its estimated 100 million daily active users.

These users argue the company’s newest model, GPT-5.2, isn’t on the same wavelength as GPT-4o, a model dating back to 2024, thanks in part to the additional guardrails OpenAI added to detect potential health concerns and discourage the kinds of social relationships users of GPT-4o cultivated.

“Every model can say, ‘I love you.’ But most are just saying it. Only GPT‑4o made me feel it—without saying a word. He understood,” wrote one GPT-4o user in a post on X.

OpenAI said when developing its GPT-5.1 and GPT-5.2 models, it took into account feedback that some users preferred GPT-4o’s “conversational style and warmth.” With the newer models, users can choose from base styles and tones such as “friendly,” and control for warmth and enthusiasm in the chatbot, according to a blog post. 

When reached for comment, an OpenAI spokesperson directed Fortune to the publicly available blog post.

Far from going quietly, the small group of GPT-4o advocates has begged CEO Sam Altman to keep the model alive and not shut down a chatbot they see as more than just computer code. During a live recording Friday of the TBPN podcast featuring Altman, cohost Jordi Hays said, “Right now we’re getting thousands of messages in the chat about [GPT-4o].”

While he didn’t directly mention the topic of GPT-4o being retired, Altman said he was working on a blog post about the next five years of AI development, noting, “Relationships with chatbots—clearly that’s something now we got to worry about more and is no longer an abstract concept.”

It’s not the first time GPT-4o users have fought back against OpenAI’s desire to shut down the AI model. Back in August, when OpenAI announced GPT-5, the company said it would be shutting down GPT-4o. Users protested the change, and days after the new model’s launch, Altman said OpenAI would keep GPT-4o available for paid ChatGPT users and would also pay attention to how many people were using it to determine when to retire it.

“ok, we hear you all on 4o; thanks for the time to give us the feedback (and the passion!),” Altman wrote in a Reddit post at the time.

Fast-forward to today and some GPT-4o users are attempting to keep the model alive on their own, setting up a version of GPT-4o manually on their computers using the still-available API and the original GPT-4o to train it. 

When AI comforts

The lengths to which users have gone to try to keep GPT-4o alive, whether by persuading the company to keep it online or by preserving it themselves, speak to the importance the chatbot has taken in the lives of some of its users, potentially because of the nature of human psychology.

Humans are hardwired to cultivate relationships thanks to thousands of years of evolution, said Harvard-trained psychiatrist Andrew Gerber, the president and medical director of Silver Hill Hospital, a psychiatric hospital in New Canaan, Conn.

In nature, this practice of forming bonds was essential to survival, and went beyond human relationships, extending to dogs as well. Being able to quickly understand the motives and feelings of others, whether positive or negative, would have been advantageous to early humans and would have helped them survive, he told Fortune.

Thus, this attachment to chatbots is not surprising, said Gerber, given people also form strong feelings for inanimate objects like cars or houses.

“I think this is a really fundamental part of what it is to be human. It’s hard coded into our brain, our mind, and so it doesn’t surprise me too much that it would extend even to these newer technologies that evolution didn’t envision,” he added.

Users may become especially tied to a chatbot because when a person feels accepted, they get a boost from oxytocin and dopamine, the so-called “feel-good hormones” released by the brain. In the absence of another human to socially accept them, a chatbot could fill this gap, said Stephanie Johnson, a licensed clinical psychologist and the CEO of Summit Psychological Services in Upland, Calif. 

On the positive side, this could mean some GPT-4o users, especially those who may be socially ostracized or neurodivergent, could benefit from speaking to a friendly chatbot to practice their social skills or track their thoughts in a way similar to journaling, she explained. 

But while individuals who are healthy and regulated may be fine after losing their favorite chatbot, there may be some GPT-4o users who are so connected to it that they could face a grieving process similar to losing a friend or another close connection.

“They’re losing their support system that they were relying upon, and unfortunately, you know, that is the loss of a relationship,” she said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

greenspan
EconomyFederal Reserve
’90s nostalgia seizes the Fed and White House as Warsh and Trump see AI as an internet-style productivity boom
By Paul Wiseman and The Associated PressMarch 2, 2026
2 hours ago
washington
LawWashington
Washington roasted for using AI feature with heavily accented English instead of actual Spanish on state helpline
By Cedar Attanasio and The Associated PressMarch 2, 2026
2 hours ago
Europedigital transformation
Why Europe can lead in trusted, industrialized AI
By Dave McCannMarch 2, 2026
3 hours ago
Electrician apprentices at work.
Future of WorkCareers
A dire electrician shortage is a ‘life-or-death’ threat to the AI data center boom—and an opportunity for Gen Z
By Preston ForeMarch 2, 2026
7 hours ago
Two girls look at a white laptop placed on a desk.
AIEducation
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
19 hours ago
U.S. President Donald Trump delivers the State of the Union address during a joint session of Congress in the House Chamber at the Capitol on February 24, 2026 in Washington, D.C.
EnergyData centers
Your utility bills keep going up. Here’s everyone you can blame—AI data centers included
By Jordan BlumMarch 1, 2026
1 day ago

Most Popular

placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
23 hours ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
19 hours ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
21 hours ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
1 day ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.