• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsImmigration

Former ICE director says ‘wartime recruitment’ tactics like influencer campaigns and $50,000 bonuses could attract the wrong kind of agents

By
Jacqueline Munis
Jacqueline Munis
News Fellow
Down Arrow Button Icon
By
Jacqueline Munis
Jacqueline Munis
News Fellow
Down Arrow Button Icon
January 8, 2026, 4:49 PM ET
minneapolis
People gather for a vigil after an Immigration and Customs Enforcement officer shot and killed a motorist earlier in the day, Wednesday, Jan. 7, 2026, in Minneapolis. AP Photo/Bruce Kluckhohn

The Department of Homeland Security’s deployment of more than 2,000 Immigration and Customs Enforcement officers and agents—the largest such enforcement action in U.S. history—turned fatal on Wednesday when an ICE officer shot and killed a 37-year-old woman in Minneapolis. 

Recommended Video

The shooting was just one of several fatal incidents since ICE ramped up its mass deportation effort last year and raises questions about how officers are trained, especially as DHS has dodged questions about this process while more than doubling its number of agents since 2024. Recruitment efforts have been juiced by massive funding from the One Big Beautiful Bill Act, as taxpayers have found themselves funding an unprecedented swelling of immigration enforcement hiring.

Federal officers have also killed at least three other people, according to The Marshall Project, and have shot at least nine people since September, according to The New York Times. 

While ICE has ballooned to more than 22,000 agents—more than double from early 2025—the “wartime recruitment” tactics it has employed could be attracting combat-hungry or inexperienced people to the job, experts warn.

Recruitment tactics led to over 200,000 applications

DHS announced last summer its plans to hire 10,000 deportation officers, using what they internally called a “wartime recruitment,” according to an internal document reviewed by The Washington Post. 

ICE officials planned to spend $100 million over a one-year period to recruit gun rights and military support through influencers and geo-targeted advertising campaigns, according to The Post. The funding is part of the $170 billion allocated for border and interior enforcement over, including $75 billion for ICE, to be spent over four years. 

The department’s strategy dedicated $8 million to influencers, including “former agents, veterans and pro-ICE creators,” with Gen Z and millennial audiences, according to internal documents reviewed by The Post. DHS planned to work with creators across traditional social media platforms like Facebook, Instagram, and X as well as platforms with more conservative users such as Rumble. DHS anticipated that their influencer would bring more than 5,000 applications. 

In addition to a salary ranging from $49,739 to $89,528 a year, DHS offers up to a $50,000 signing bonus split over three years, up to $60,000 in student loan repayment and forgiveness options, and retirement benefits. 

ICE also uses a marketing strategy called “geofencing” to send ads to the phone web browsers and social media feeds of anyone located near military bases, NASCAR races, college campuses, or gun and trade shows, according to The Post.

“The recruitment initiative utilized data-driven outreach efforts to recruit qualified patriotic Americans from across the country. As a result, ICE was able to exceed its hiring surge target while maintaining rigorous standards for training and readiness,” the agency wrote in the Jan. 3 statement. 

ICE did not respond to a request for comment.

Sarah Saldaña, former director of ICE, recently told The Post she was concerned that the speed of recruitment and the framing of jobs as a war effort in marketing campaigns increased the risk of attracting people seeking combat experience. 

The department received over 220,000 applications and hired 12,000 new officers in four months. Despite reaching their personnel goal, DHS is still recruiting more officers.  

“We continue to call on American patriots to serve the homeland because we know that there’s still more work to do — and we will not stop until every community in this nation is safe,”” said ICE Deputy Director Madison D. Sheahan in a statement.

Officer training questioned 

Renee Nicole Macklin Good was shot in her car as ICE agents approached her vehicle and demanded she open the door, according to video filmed by bystanders. An ICE officer shot her at close range and was briefly hospitalized after the vehicle hit him. 

Homeland Security Secretary Kristi Noem defended the officer who killed Macklin Good, saying that the officer “followed his training.” President Donald Trump doubled down on Wednesday, calling the video of the shooting “horrible to watch,” but said Macklin Good had “behaved horribly” and ran the agent over, even though video evidence disputes that claim. 

All new ICE agents are required to undergo the 8-week Basic Immigration Law Enforcement Training Program, during which they train 6 days a week at a facility in Georgia and learn to find, arrest, and deport people. In the past, ICE officials underwent a five-week Spanish-language training program and 16 weeks of basic training, according to the ICE website. 

The shooting comes after months of allegations of unprofessionalism and misconduct from advocacy groups. Even after a federal judge ordered ICE officers to wear individual badges, officers were seen without badges, according to the Chicago Sun-Times. Some new recruits showed up to training without full vetting, having failed drug tests, physical, or academic standards, and without disclosing criminal backgrounds. 

A senior DHS official told NBC News on Wednesday that ICE officers are trained to never approach a vehicle from the front and not to shoot at a moving vehicle because it will not stop it from moving towards the officer.

Representative Robin Kelly (D-IL) filed articles of impeachment against Noem on Wednesday. 

“Secretary Noem wreaked havoc in the Chicagoland area, and now, her rogue ICE agents have unleashed that same destruction in Minneapolis, fatally shooting Renee Nicole Good,” Kelly wrote in a statement announcing the move. “ It’s one thing to be incompetent and dangerous, but it’s impeachable to break the rule of law.”

[This article has been updated to clarify that $170 billion was allocated for border and interior enforcement under the One Big Beautiful Bill Act.]

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Jacqueline MunisNews Fellow
See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Politics

daca and tps protest sign
LawDonald Trump
Supreme Court weighs Trump administration push to end protections for migrants from Haiti and Syria
By The Associated Press and Lindsay WhitehurstApril 29, 2026
25 minutes ago
pete hegseth
PoliticsIran
‘A strategic blunder’: Democrats confront Hegseth as the Iran war’s price tag hits $25 billion
By The Associated Press, Ben Finley, Stephen Groves, David Klepper and Konstantin ToropinApril 29, 2026
42 minutes ago
People wait in long lines at the airport.
PoliticsWhite House
More airport disruptions may be coming as White House warns pay for TSA workers will ‘soon run out’
By Lisa Mascaro and The Associated PressApril 29, 2026
1 hour ago
raw milk
Politicsmilk
Risk of paralysis, bacteria, even death is no match for Americans’ thirst for raw milk
By Laura Ungar, Jonel Aleccia and The Associated PressApril 29, 2026
2 hours ago
donald trump
EconomyDebt
The national debt fix would cost $827 billion—roughly what America spends on its entire military, economists warn
By Jake AngeloApril 29, 2026
2 hours ago
steyer
PoliticsCalifornia
Tom Steyer runs for California governor on class traitor platform: ‘I’m the billionaire who wants to tax other billionaires’
By Sophie Austin and The Associated PressApril 29, 2026
3 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
2 days ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
15 hours ago
Current price of gold as of April 28, 2026
Personal Finance
Current price of gold as of April 28, 2026
By Danny BakstApril 28, 2026
1 day ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
5 days ago
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
Economy
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
By Sasha RogelbergApril 29, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.