• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Successfarming

African millennials and Gen Z are quitting their big-city dreams to go make more money back on the farm

By
Mark Banchereau
Mark Banchereau
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Mark Banchereau
Mark Banchereau
and
The Associated Press
The Associated Press
Down Arrow Button Icon
December 29, 2025, 9:50 AM ET
Africa
African farmers are finding more money back in the countryside.Getty Images

On a blazing afternoon in Senegal, 33-year-old farmer Filly Mangassa heaved peanut plants onto a horse-drawn cart, sending clouds of dust swirling.

Recommended Video

Ten years ago, he left his village for the capital, Dakar, dreaming of becoming a professor. But the high cost of living and lack of jobs put that dream out of reach.

“Particularly after COVID, companies weren’t hiring and prices were rising,” said Mangassa, who has a masters degree in criminology. “I thought: My father and my grandfather were farmers, so why not use that experience and go back to my hometown and try to make a living in agriculture.”

Across much of Africa, farming has long been seen as low-status work, pushing young people to cities in search of office jobs.

“For my father and some people in my family, they sort of saw me returning to the countryside as a step back,” Mangassa said.

But that perception is changing. Rising food prices, investments in irrigation and access to new technologies are making agriculture more profitable. Governments and nonprofits now fund programs that teach advanced farming skills and support farmers with equipment, fertilizers, pesticides and seeds.

“When my father saw that I had a clear, thorough business plan, he encouraged me and helped me with the administrative process to acquire land,” Mangassa said.

He is part of a trend of young Africans leaving cities to try their luck at farming. Mangassa says he makes a profit of around 2 million CFA ($3,500 a year), far above Senegal’s average yearly income of about $2,500.

Africa is the world’s fastest-urbanizing region, with cities growing at an average rate of 3.5% per year. As city populations increase, so does the cost of living.

Median rents and grocery prices in places like Dakar or Kenya’s capital of Nairobi are approaching those of major European cities, despite median salaries being significantly lower, according to the World Bank.

Meanwhile, between 10 and 12 million young Africans enter the job market each year while only about 3 million formal jobs are created, according to the African Development Bank.

“A lot of my friends who graduated at the same time as me now work as motorcycle taxi drivers and barely make a living,” Mangassa said.

Helping young farmers acquire land

Mangassa now owns a 32-acre farm where he grows peanuts, corn, vegetables and fruit. He received some funding to buy land from a World Food Program initiative helping young Africans start careers in agriculture.

Launched in 2023 and set to run through early 2027, it has supported around 380,000 people in launching agricultural businesses.

It works with local governments to allow young farmers to acquire land — often a challenge because of complex ownership systems and young people’s difficulty in obtaining loans because they are seen as high risk.

In Senegal, the program has supported over 61,000 people, with more than 80% launching farms, according to WFP. It also operates in Ghana, Nigeria, Mozambique, Uganda, Rwanda, Kenya and Tanzania.

“Our surveys show three main barriers for young people entering agriculture: limited access to land, financing and inputs; a lack of practical skills; and tough market conditions — knowing when to sell, how to add value and how to market their products,” said WFP’s country director for Senegal, Pierre Lucas.

Senegal, like many African countries, is plagued by food insecurity that has been exacerbated by donors’ funding cuts and worsening climate conditions.

The region also is recovering from the colonial era, said Ibrahima Hathie, an agricultural economist at the Senegal-based Prospective Agricultural and Rural Initiative think tank.

“In Senegal for example, farmers were pressured to grow groundnuts to be sold in France instead of food crops,” Hathie said.

Scarce arable land and soil degradation further constrain food production.

But now, many young farmers are shifting to high-value crops and have better technology, so production is increasing, Hathie said, predicting that as more locally produced food enters markets, staple prices could fall.

Farming becomes an alternative to migration

Senegal is a main departure point for migrants attempting to reach Europe via the deadly Atlantic route. Authorities see agriculture as one way to create jobs to keep young people at home, launching campaigns in rural areas most affected by migration.

“I’m convinced that the only sector that can create the hundreds of thousands of jobs young people in Africa need is agriculture and livestock,” Senegal’s agriculture minister, Mabouba Diagne, told reporters in October.

Adama Sane, 24, once dreamed of reaching Europe but didn’t have money to pay smugglers. He had moved to Dakar in 2020 but struggled to make ends meet as a construction worker. Then he heard about the WFP initiative.

“In a sense, discovering agriculture saved my life,” Sane said. “If I had stayed in my construction job, I would have tried crossing the ocean sooner or later.”

He now raises poultry and cultivates peppers on his five-acre farm in his village.

“I am still far from where I want to be with my business, but at least I am saving a lot of money compared to the city, and life is less stressful,” Sane said. “A lot of young people think that being a farmer is a ‘small job,’ but there is starting to be a public awakening that agriculture can be the key to development in Senegal.”

Three other potential migrants are now working for Mangassa.

Mamadou Camara, 22, Issa Traoré, 22, and Madassa Kebe, 23, had been living in Mali’s capital, Bamako, struggling to find work. Their families had helped them raise money for the Atlantic journey to Europe via Guinea-Bissau, but they said a smuggler there disappeared with it.

They decided to return home through Senegal, where they met Mangassa.

“I empathized with them because I know what it’s like to work hard and still not make ends meet while your family depends on you,” Mangassa said. “I wanted to show them that there are opportunities for young people here.”

___

The Associated Press receives financial support for global health and development coverage in Africa from the Gates Foundation. The AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Authors
By Mark Banchereau
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Jon Gray, Blackstone
SuccessCareers
Blackstone COO Jon Gray predicts ‘huge boom’ in blue-collar jobs—his own data center company is hiring 30,000 new roles
By Preston ForeMay 14, 2026
3 hours ago
fulfilled
Healthaging
Half of older Americans are unfulfilled. Their doctors can’t see it
By Nick LichtenbergMay 14, 2026
5 hours ago
newman
Commentaryphilanthropy
Newman’s Own CEO on steward ownership: succession when you don’t want to sell
By Alex AmouyelMay 14, 2026
6 hours ago
Young woman walking dogs and using smartphone in urban neighborhood
EconomyInflation
Business formations hit all-time high as ‘under-employed’ Americans turn to side hustles to make ends meet
By Eleanor PringleMay 14, 2026
6 hours ago
Male CEO looking out a window in a large office.
C-SuiteJobs
Job-hopping is now the fastest path to becoming a CEO—and company loyalty may actually hold you back
By Tristan BoveMay 14, 2026
11 hours ago
Steve Jobs had a ‘beer test’ he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
SuccessThe Interview Playbook
Steve Jobs had a ‘beer test’ he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
By Orianna Rosa RoyleMay 14, 2026
11 hours ago

Most Popular

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
2 days ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
2 days ago
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
North America
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
By Sasha RogelbergMay 12, 2026
2 days ago
I spent 8 years building Google Sheets. Now I think apps are on their way out
Commentary
I spent 8 years building Google Sheets. Now I think apps are on their way out
By Zach LloydMay 13, 2026
1 day ago
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
Energy
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
By Jim EdwardsMay 14, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.