• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history

1

CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
Successfarming

African millennials and Gen Z are quitting their big-city dreams to go make more money back on the farm

By
Mark Banchereau
Mark Banchereau
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Mark Banchereau
Mark Banchereau
and
The Associated Press
The Associated Press
Down Arrow Button Icon
December 29, 2025, 9:50 AM ET
Africa
African farmers are finding more money back in the countryside.Getty Images

On a blazing afternoon in Senegal, 33-year-old farmer Filly Mangassa heaved peanut plants onto a horse-drawn cart, sending clouds of dust swirling.

Recommended Video

Ten years ago, he left his village for the capital, Dakar, dreaming of becoming a professor. But the high cost of living and lack of jobs put that dream out of reach.

“Particularly after COVID, companies weren’t hiring and prices were rising,” said Mangassa, who has a masters degree in criminology. “I thought: My father and my grandfather were farmers, so why not use that experience and go back to my hometown and try to make a living in agriculture.”

Across much of Africa, farming has long been seen as low-status work, pushing young people to cities in search of office jobs.

“For my father and some people in my family, they sort of saw me returning to the countryside as a step back,” Mangassa said.

But that perception is changing. Rising food prices, investments in irrigation and access to new technologies are making agriculture more profitable. Governments and nonprofits now fund programs that teach advanced farming skills and support farmers with equipment, fertilizers, pesticides and seeds.

“When my father saw that I had a clear, thorough business plan, he encouraged me and helped me with the administrative process to acquire land,” Mangassa said.

He is part of a trend of young Africans leaving cities to try their luck at farming. Mangassa says he makes a profit of around 2 million CFA ($3,500 a year), far above Senegal’s average yearly income of about $2,500.

Africa is the world’s fastest-urbanizing region, with cities growing at an average rate of 3.5% per year. As city populations increase, so does the cost of living.

Median rents and grocery prices in places like Dakar or Kenya’s capital of Nairobi are approaching those of major European cities, despite median salaries being significantly lower, according to the World Bank.

Meanwhile, between 10 and 12 million young Africans enter the job market each year while only about 3 million formal jobs are created, according to the African Development Bank.

“A lot of my friends who graduated at the same time as me now work as motorcycle taxi drivers and barely make a living,” Mangassa said.

Helping young farmers acquire land

Mangassa now owns a 32-acre farm where he grows peanuts, corn, vegetables and fruit. He received some funding to buy land from a World Food Program initiative helping young Africans start careers in agriculture.

Launched in 2023 and set to run through early 2027, it has supported around 380,000 people in launching agricultural businesses.

It works with local governments to allow young farmers to acquire land — often a challenge because of complex ownership systems and young people’s difficulty in obtaining loans because they are seen as high risk.

In Senegal, the program has supported over 61,000 people, with more than 80% launching farms, according to WFP. It also operates in Ghana, Nigeria, Mozambique, Uganda, Rwanda, Kenya and Tanzania.

“Our surveys show three main barriers for young people entering agriculture: limited access to land, financing and inputs; a lack of practical skills; and tough market conditions — knowing when to sell, how to add value and how to market their products,” said WFP’s country director for Senegal, Pierre Lucas.

Senegal, like many African countries, is plagued by food insecurity that has been exacerbated by donors’ funding cuts and worsening climate conditions.

The region also is recovering from the colonial era, said Ibrahima Hathie, an agricultural economist at the Senegal-based Prospective Agricultural and Rural Initiative think tank.

“In Senegal for example, farmers were pressured to grow groundnuts to be sold in France instead of food crops,” Hathie said.

Scarce arable land and soil degradation further constrain food production.

But now, many young farmers are shifting to high-value crops and have better technology, so production is increasing, Hathie said, predicting that as more locally produced food enters markets, staple prices could fall.

Farming becomes an alternative to migration

Senegal is a main departure point for migrants attempting to reach Europe via the deadly Atlantic route. Authorities see agriculture as one way to create jobs to keep young people at home, launching campaigns in rural areas most affected by migration.

“I’m convinced that the only sector that can create the hundreds of thousands of jobs young people in Africa need is agriculture and livestock,” Senegal’s agriculture minister, Mabouba Diagne, told reporters in October.

Adama Sane, 24, once dreamed of reaching Europe but didn’t have money to pay smugglers. He had moved to Dakar in 2020 but struggled to make ends meet as a construction worker. Then he heard about the WFP initiative.

“In a sense, discovering agriculture saved my life,” Sane said. “If I had stayed in my construction job, I would have tried crossing the ocean sooner or later.”

He now raises poultry and cultivates peppers on his five-acre farm in his village.

“I am still far from where I want to be with my business, but at least I am saving a lot of money compared to the city, and life is less stressful,” Sane said. “A lot of young people think that being a farmer is a ‘small job,’ but there is starting to be a public awakening that agriculture can be the key to development in Senegal.”

Three other potential migrants are now working for Mangassa.

Mamadou Camara, 22, Issa Traoré, 22, and Madassa Kebe, 23, had been living in Mali’s capital, Bamako, struggling to find work. Their families had helped them raise money for the Atlantic journey to Europe via Guinea-Bissau, but they said a smuggler there disappeared with it.

They decided to return home through Senegal, where they met Mangassa.

“I empathized with them because I know what it’s like to work hard and still not make ends meet while your family depends on you,” Mangassa said. “I wanted to show them that there are opportunities for young people here.”

___

The Associated Press receives financial support for global health and development coverage in Africa from the Gates Foundation. The AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Mark Banchereau
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

MacKenzie Scott’s approach to her $26 billion giving spree was inspired by a book she read in college about writing
SuccessMacKenzie Scott
MacKenzie Scott’s approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
1 hour ago
John Furner
SuccessCareers
Walmart CEO John Furner worked his way up from the garden center. After 30 years, he’s sharing the one trait that matters most in his job
By Preston ForeJune 4, 2026
16 hours ago
Isolated Gen Z worker in office
SuccessGen Z
Gen Zers are more disconnected and distrustful of coworkers than their older colleagues—and they’re so lonely they’re taking days off work
By Emma BurleighJune 4, 2026
17 hours ago
gg
Environmentprotests
Albanian protesters are furious about a giant development on a virgin beach that Jared Kushner and Ivanka Trump discovered on vacation
By Zana Cimili and The Associated PressJune 4, 2026
19 hours ago
What Alix Earle knows about business that many of my Harvard Business School students don’t get
CommentaryFortune Media Network
What Alix Earle knows about business that many of my Harvard Business School students don’t get
By Reza SatchuJune 4, 2026
21 hours ago
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
SuccessProductivity
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
By Orianna Rosa RoyleJune 4, 2026
1 day ago

Most Popular

CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
Success
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
By Orianna Rosa RoyleJune 4, 2026
1 day ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
2 days ago
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
Startups & Venture
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
By Shawn TullyJune 4, 2026
1 day ago
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
Economy
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
By Nick LichtenbergJune 4, 2026
17 hours ago
Current price of oil as of June 4, 2026
Personal Finance
Current price of oil as of June 4, 2026
By Joseph HostetlerJune 4, 2026
19 hours ago
Teens are up against the worst summer job market in nearly 80 years—they’re fighting against hundreds to work at ice cream shops and swimming pools
Success
Teens are up against the worst summer job market in nearly 80 years—they’re fighting against hundreds to work at ice cream shops and swimming pools
By Emma BurleighJune 2, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.