• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Successfarming

African millennials and Gen Z are quitting their big-city dreams to go make more money back on the farm

By
Mark Banchereau
Mark Banchereau
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Mark Banchereau
Mark Banchereau
and
The Associated Press
The Associated Press
Down Arrow Button Icon
December 29, 2025, 9:50 AM ET
Africa
African farmers are finding more money back in the countryside.Getty Images

On a blazing afternoon in Senegal, 33-year-old farmer Filly Mangassa heaved peanut plants onto a horse-drawn cart, sending clouds of dust swirling.

Recommended Video

Ten years ago, he left his village for the capital, Dakar, dreaming of becoming a professor. But the high cost of living and lack of jobs put that dream out of reach.

“Particularly after COVID, companies weren’t hiring and prices were rising,” said Mangassa, who has a masters degree in criminology. “I thought: My father and my grandfather were farmers, so why not use that experience and go back to my hometown and try to make a living in agriculture.”

Across much of Africa, farming has long been seen as low-status work, pushing young people to cities in search of office jobs.

“For my father and some people in my family, they sort of saw me returning to the countryside as a step back,” Mangassa said.

But that perception is changing. Rising food prices, investments in irrigation and access to new technologies are making agriculture more profitable. Governments and nonprofits now fund programs that teach advanced farming skills and support farmers with equipment, fertilizers, pesticides and seeds.

“When my father saw that I had a clear, thorough business plan, he encouraged me and helped me with the administrative process to acquire land,” Mangassa said.

He is part of a trend of young Africans leaving cities to try their luck at farming. Mangassa says he makes a profit of around 2 million CFA ($3,500 a year), far above Senegal’s average yearly income of about $2,500.

Africa is the world’s fastest-urbanizing region, with cities growing at an average rate of 3.5% per year. As city populations increase, so does the cost of living.

Median rents and grocery prices in places like Dakar or Kenya’s capital of Nairobi are approaching those of major European cities, despite median salaries being significantly lower, according to the World Bank.

Meanwhile, between 10 and 12 million young Africans enter the job market each year while only about 3 million formal jobs are created, according to the African Development Bank.

“A lot of my friends who graduated at the same time as me now work as motorcycle taxi drivers and barely make a living,” Mangassa said.

Helping young farmers acquire land

Mangassa now owns a 32-acre farm where he grows peanuts, corn, vegetables and fruit. He received some funding to buy land from a World Food Program initiative helping young Africans start careers in agriculture.

Launched in 2023 and set to run through early 2027, it has supported around 380,000 people in launching agricultural businesses.

It works with local governments to allow young farmers to acquire land — often a challenge because of complex ownership systems and young people’s difficulty in obtaining loans because they are seen as high risk.

In Senegal, the program has supported over 61,000 people, with more than 80% launching farms, according to WFP. It also operates in Ghana, Nigeria, Mozambique, Uganda, Rwanda, Kenya and Tanzania.

“Our surveys show three main barriers for young people entering agriculture: limited access to land, financing and inputs; a lack of practical skills; and tough market conditions — knowing when to sell, how to add value and how to market their products,” said WFP’s country director for Senegal, Pierre Lucas.

Senegal, like many African countries, is plagued by food insecurity that has been exacerbated by donors’ funding cuts and worsening climate conditions.

The region also is recovering from the colonial era, said Ibrahima Hathie, an agricultural economist at the Senegal-based Prospective Agricultural and Rural Initiative think tank.

“In Senegal for example, farmers were pressured to grow groundnuts to be sold in France instead of food crops,” Hathie said.

Scarce arable land and soil degradation further constrain food production.

But now, many young farmers are shifting to high-value crops and have better technology, so production is increasing, Hathie said, predicting that as more locally produced food enters markets, staple prices could fall.

Farming becomes an alternative to migration

Senegal is a main departure point for migrants attempting to reach Europe via the deadly Atlantic route. Authorities see agriculture as one way to create jobs to keep young people at home, launching campaigns in rural areas most affected by migration.

“I’m convinced that the only sector that can create the hundreds of thousands of jobs young people in Africa need is agriculture and livestock,” Senegal’s agriculture minister, Mabouba Diagne, told reporters in October.

Adama Sane, 24, once dreamed of reaching Europe but didn’t have money to pay smugglers. He had moved to Dakar in 2020 but struggled to make ends meet as a construction worker. Then he heard about the WFP initiative.

“In a sense, discovering agriculture saved my life,” Sane said. “If I had stayed in my construction job, I would have tried crossing the ocean sooner or later.”

He now raises poultry and cultivates peppers on his five-acre farm in his village.

“I am still far from where I want to be with my business, but at least I am saving a lot of money compared to the city, and life is less stressful,” Sane said. “A lot of young people think that being a farmer is a ‘small job,’ but there is starting to be a public awakening that agriculture can be the key to development in Senegal.”

Three other potential migrants are now working for Mangassa.

Mamadou Camara, 22, Issa Traoré, 22, and Madassa Kebe, 23, had been living in Mali’s capital, Bamako, struggling to find work. Their families had helped them raise money for the Atlantic journey to Europe via Guinea-Bissau, but they said a smuggler there disappeared with it.

They decided to return home through Senegal, where they met Mangassa.

“I empathized with them because I know what it’s like to work hard and still not make ends meet while your family depends on you,” Mangassa said. “I wanted to show them that there are opportunities for young people here.”

___

The Associated Press receives financial support for global health and development coverage in Africa from the Gates Foundation. The AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Mark Banchereau
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Blackstone CEO Stephen Schwarzman
SuccessCEO salaries and executive compensation
Blackstone CEO took home $1.2 billion last year, after admitting he went ‘max everything’ in his career—to the point of burning off his nerve endings 
By Emma BurleighMarch 2, 2026
1 hour ago
Warren Buffett scratching his head
SuccessWealth
Warren Buffett once admitted that selling McDonald’s shares was ‘a very big mistake.’ Today, they’d be worth over $10 billion 
By Preston ForeMarch 2, 2026
2 hours ago
venice
Real EstateChina
Meet a burned out 28-year-old who pays $168 a month in China’s faux Venice to retire early from her Shanghai finance gig
By Albee Zhang and The Associated PressMarch 2, 2026
4 hours ago
roger
Arts & EntertainmentBook Excerpt
Scenes from the 2010 World Cup: Men in Blazers’ Roger Bennett recalls the journey from niche podcast to soccer trailblazer
By Roger BennettMarch 2, 2026
6 hours ago
Mackenzie Scott, wearing a red dress, smiles.
Successphilanthropy
MacKenzie Scott’s close relationship with Toni Morrison long before Amazon put Scott on the path to give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
1 day ago
Slack cofounder Stewart Butterfield
SuccessProductivity
Slack cofounder says workers and CEOs can get stuck doing ‘fake’ work like pre-meetings and slideshows
By Emma BurleighMarch 1, 2026
1 day ago

Most Popular

placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put Scott on the path to give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
1 day ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
22 hours ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
23 hours ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
22 hours ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.