We often hear about how tech can isolate us or pull us further apart. But the opposite is also possible: technology, when used responsibly, can help us feel more connected and grounded in our communities. This philosophy is the reason I joined Lyft as CEO, and it’s the part of the job that feels most personal to me. At Lyft, we’re not just in the business of getting people from one place to another. We’re here to make it easier to strengthen the connections that hold communities together.
My belief in the power of connection has shaped much of my personal life and professional career. Over a decade ago, I helped start Worldreader, a nonprofit dedicated to expanding access to reading all over the world via e-readers. Then, in 2020, my wife Jennifer and I launched #HalfMyDAF, a personal challenge to holders of Donor-Advised Funds (a type of charitable savings account): rather than let the (tax-deductible) money in your DAF sit, spend at least half of your funds now and we’ll match dollar-for-dollar. The urgency – and sense of connection it created to a community of givers – worked. Over the last five years, #HalfMyDAF moved over $70 million of funding to nonprofits.
Through that work, I learned something consistent: people want to give back, and feel like they are part of a greater movement for change. This is particularly true of Lyft’s customers, who are driven by their values: They want to support the people that make a difference in their communities. They just need an excuse – and a simple way to do it in the flow of their everyday lives. And when we use technology to make action easier, the impact can be exponential.
That’s why today I’m excited to share that this Giving Tuesday (December 2), I’m committing to make Lyft’s riders’ generosity go even further. Round Up & Donate contributions made tomorrow will be matched* by both Lyft and me personally. That means your donation becomes three times as impactful.
Round Up & Donate takes the change from each Lyft ride and directs it to an organization you choose. It’s a small gesture, but small gestures, repeated at scale, add up to something meaningful. Since 2017, Lyft riders have made more than 100 million donations, sending $42.5 million to organizations across the U.S. and Canada. Those contributions have funded job training and disaster relief, delivered meals to families, advanced civil rights, and expanded educational opportunities. Even better, the community keeps growing: 23,000 riders turned on Round Up & Donate for the first time this year, an 8% increase over last year – proof that when you remove friction, generosity grows.
So, if you haven’t tried it yet, I’d love for you to join us. Open the Lyft app, tap your profile, choose “Donate,” pick a vetted partner, and toggle it on. It takes about ten seconds.
Tomorrow, as you use Lyft to head to work, meet friends, or run an errand, know that your contribution – about 38 cents on average – will be tripled. And know that you’re joining a community proving that steady, everyday acts of generosity can create real, lasting change.
*Donation match after fees. Terms apply.
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