• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
North Americathanksgiving

Thanksgiving reveals an America split by dessert identity: pumpkin and sweet potato pie

By
Sophie Bates
Sophie Bates
and
The Associated Press
Down Arrow Button Icon
November 27, 2025, 5:00 AM ET
pie
Elizabeth Arnold, the owner of Sugar Magnolia Bakery, slices into a sweet potato pie on Friday, Nov. 21, 2025, in Flowood, Miss. AP Photo/Sophie Bates

They’re both round, orange and probably bad for your health, but which is the better Thanksgiving dessert: pumpkin or sweet potato pie? For most people, the answer likely depends on where they’re from.

Recommended Video

The two Thanksgiving favorites have more in common than not. They’re similar in color, taste and texture, and derived from European carrot pie. Those similarities make them all the easier to compare.

“Pumpkin,” said Lori Robinson, a customer at Sugar Magnolia Takery in Flowood, Mississippi. “My mom cooks it every Thanksgiving, Christmas, every time. It’s way better than sweet potato.”

Unlike some bakeries in the area, Sugar Magonlia Takery makes both pumpkin and sweet potato pies.

Owner Elizabeth Arnold said the main difference between the pies in her bakery comes down to spice. Sweet potato is sweeter, made with white and brown sugar. Pumpkin pie is less sweet and spicier.

“Sweet potato pie. All day,” said Xavier Pittman, another customer.

At Arnold’s bakery, sweet potato tends to outsell pumpkin.

That’s not surprising in a southern bakery, explained Adrian Miller, a culinary author known as the “Soul Food Scholar.”

Sweet potato pie, he said, is particularly popular in the South, where sweet potatoes have deep roots in the region’s culture, economy and painful past.

“If there were to be a Mount Rushmore of soul food desserts, sweet potato pie would definitely be there,” Miller said.

Pumpkin pie, while ubiquitous, is more often associated with the northern part of the country.

The stereotypes boil down to this: Pumpkin pie is favored by white northerners while sweet potato pie is a favorite among Black southerners. But for culinary historian and author Michael W. Twitty, the issue is more nuanced.

With both desserts ingrained in American history, tradition and culture, the debate over which is better, Twitty argues, is really about identity.

“We can have fun with good-natured ribbing between regions and cultures,” Twitty said. “At the same time, don’t let it get too serious to the point where it’s like hard, fast markers of who you are, who I am, who we are.”

Raised in Washington, D.C., Twitty didn’t grow up in the Deep South. But the South, he said, has grown up in him. His family’s southern roots stretch back to the 17th century.

“Everybody would always bring like two homemade sweet potato pies,” Twitty said of his childhood Thanksgivings.

The intertwining of sweet potatoes and southern Black culture began with slavery. Sweet potatoes were a staple for many enslaved people in the Americas, Twitty said. It was an accessible, familiar food, similar to the yams and cassava that make up a cornerstone of African cuisine.

Enslaved people are credited with perfecting the sweet potato pie recipe, though Europeans are thought to be the first to attempt such a delicacy.

Some believe slavery is the reason sweet potato pie didn’t take off in the North. An abolitionist movement advocated boycotting goods produced by enslaved people but, Twitty said, the answer is likely simpler: access.

Sweet potatoes and pumpkins were both available in the South. In the North, however, early Americans didn’t have much access to the orange sweet potatoes we think of today, Miller said. Instead, northern sweet potatoes had white flesh and a more mealy texture.

With limited access to sweet potatoes in the North, pumpkin likely reigned supreme. The tradition of pumpkin pie goes back centuries to the colonial period, Miller said. A recipe for pumpkin pie was included in the nation’s first cookbook, written in 1796 by Amelia Simmons.

While there may be some truth to the culinary divide, Twitty said the stereotypes don’t hold up in many communities. Miller, who also has southern ancestry, said he grew up eating pumpkin and sweet potato pie on Thanksgiving.

“There will also be somebody, every single day, every single year who will break the rules,” Twitty said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Sophie Bates
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in North America

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in North America

epstein
LawJeffrey Epstein
Ghislaine Maxwell asks judge to set her free, citing ‘substantial new evidence’ of spoiled trial
By Michael R. Sisak, Larry Neumeister and The Associated PressDecember 17, 2025
7 hours ago
missouri
LawChina
Missouri is trying to collect on a $25 billion court judgment over what caused the pandemic. China sued in response
By Heather Hollingsworth and The Associated PressDecember 17, 2025
8 hours ago
A statue of the Oscars statuette
Arts & EntertainmentYouTube
YouTube is giving the Oscars the lifeline it desperately needs
By Dave SmithDecember 17, 2025
9 hours ago
Future of WorkJob seekers
New year, new job? Not so fast—more than half of employers aren’t planning to hire in Q1
By Paige McGlauflin and HR BrewDecember 17, 2025
9 hours ago
New York Gov. Kathy Hochul speaks during a House Committee on Oversight and Government Reform hearing, June 12, 2025, at the U.S. Capitol in Washington.
Politicsmedicine
Legally assisted suicide to become law in New York State
By Anthony Izaguirre, Michael Hill and The Associated PressDecember 17, 2025
9 hours ago
AIAmazon
Amazon CEO Andy Jassy announces departure of AI exec Rohit Prasad in leadership shake-up
By Sharon GoldmanDecember 17, 2025
10 hours ago

Most Popular

placeholder alt text
Economy
America's $38 trillion national debt 'exacerbates generational imbalances' with Gen Z and millennials paying the price, warns think tank
By Eleanor PringleDecember 16, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
2 days ago
placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
14 hours ago
placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt Roomba maker iRobot says Elon Musk's vision of humanoid robot assistants is 'pure fantasy thinking'
By Marco Quiroz-GutierrezDecember 16, 2025
2 days ago
placeholder alt text
AI
IBM, AWS veteran says 90% of your employees are stuck in first gear with AI, just asking it to ‘write their mean email in a slightly more polite way’
By Marco Quiroz-GutierrezDecember 16, 2025
1 day ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
21 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.