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NewslettersCEO Daily

USA Rare Earth CEO on how this space became ‘the most bipartisan issue in our government right now’

Diane Brady
By
Diane Brady
Executive Editorial Director
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November 21, 2025, 5:13 AM ET
Photo: DETROIT, MICHIGAN - SEPTEMBER 30: Barbara Humpton, President and CEO of Siemens, speaks at a Ford Pro Accelerate event on September 30, 2025 in Detroit, Michigan. The event is Ford's inaugural forum bringing together business leaders and government officials to discuss the Essential Economy, the three million businesses and critical industries that power the US economy. (Photo by Bill Pugliano/Getty Images)
Barbara Humpton, CEO of USA Rare Earth.Photo by Bill Pugliano/Getty Images
  • In today’s CEO Daily: Diane Brady talks to USA Rare Earth CEO Barbara Humpton.
  • The big story: Trump calls for the execution of six Democrats.
  • The markets: Down, down, and down.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. Ronald Reagan once joked that the nine most terrifying words in the English language are ‘I’m from the government and I’m here to help.’

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There may be an exception to that saying: helping U.S. companies compete in rare earths, a realm where China now dominates mining, refining, and manufacturing. 

That commitment certainly matters to Barbara Humpton, who last month left the top job at Siemens USA to become CEO of USA Rare Earth. Founded in Oklahoma in 2019, the company’s mission is to develop a domestic supply chain for magnets made with rare-earth elements, which are critical in everything from electric vehicles and computers to renewable energy and advanced manufacturing. “I’m delighted that I’ve arrived to find that the Trump administration is laser-focused on this,” she told me. “In the case of semiconductors, the U.S. holds some really important cards, but in rare earths, it’s rather the opposite, right?”  

Washington has not yet bought a stake in USA Rare Earth (market cap: $1.62 billion), but Humpton said she has been in close communication with the Administration. As MP Materials CEO James Litinsky, whose mining company is now one of several partly owned by the U.S. government, recently told my colleague Jordan Blum:  “This is really a Manhattan Project-style effort with all-out intensity.”

What’s surprised Humpton most during her first weeks on the job is that, as an industry, “we have not yet begun to operate as a healthy market outside of China.”

Her plan: Go to the most fragile parts of the supply chain, invest, and scale to fix any bottlenecks in supply and production. As a first step, the company recently announced the acquisition of Less Common Metals, a U.K.-based company that Humpton describes as “the only scaled metal and alloy maker outside of China, so we can dramatically scale that weakest link in the supply chain.”

As for Reagan’s warning: “I think government engagement matters right now,” said Humpton. “Once the flywheel gets going and we have robust capabilities outside of China, I believe the market will sustain itself, but we have to be on a sharp lookout for dumping.”  

Then again, as we’ve seen with renewables, what one President giveth, another can taketh away. But, as she argues, “this is probably the most bipartisan issue in our government right now, to make sure that we are not dependent on China.”

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

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Around the watercooler

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CEO Daily is compiled and edited by Joey Abrams and Claire Zillman.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
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Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

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