• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EuropeFood and drink
Europe

‘Let’s trust consumers and stop this hot dog populism’: European politicians up in arms over vote to ban ‘steak’ and ‘meat’ reference to veggie protein

By
The Associated Press
The Associated Press
Down Arrow Button Icon
By
The Associated Press
The Associated Press
Down Arrow Button Icon
October 8, 2025, 10:53 AM ET
European Parliament
A vote during a plenary session at the European Parliament in Strasbourg, eastern France, on October 8, 2025.FREDERICK FLORIN/AFP via Getty Images

Lawmakers in the European Parliament on Wednesday voted to ban the labelling of vegetarian protein with terms such as “steak” or “meat.”

Recommended Video

The lawmakers voted 532 to 78 to define meat as “edible parts of animals” and to curtail the use of words like steak, escalope, sausage or burger for animal and not plant-based products. The proposal will go to a parliamentary committee to be clarified, before going back to the EU executive arm and then to the bloc’s 27 member states for further negotiations.

Céline Imart, a conservative German lawmaker and former farmer, said using meat-related terms for vegetarian products was misleading.

“Now, we’re not talking about banning vegetable or plant-based alternatives, of course not. But I think that terms should speak for themselves and should mean what they mean,” she said in a parliamentary debate on Tuesday.

Her colleague, Austrian MEP Anna Stürgkh from the liberal NEOS party, said consumers are not easily fooled by food labels on non-meat products.

“A beef tomato doesn’t contain any beef … Ladies’ fingers are not made of actual ladies’ fingers,” she said. “Let’s trust consumers and stop this hot dog populism.”

Inside the Fortune 500 Europe Webinar – February 11, 2026: Join Europe’s top business leaders as they explore the strategies shaping the future of the region’s most powerful companies. Register your interest.
About the Author
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Europe

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
2 days ago
placeholder alt text
Success
Despite running $75 billion automaker General Motors, CEO Mary Barra still responds to ‘every single letter’ she gets by hand
By Preston ForeJanuary 26, 2026
2 days ago
placeholder alt text
Economy
An unusual Fed ‘rate check’ triggered a free fall in the U.S. dollar and investors are fleeing into gold
By Jim EdwardsJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, January 26, 2026
By Joseph HostetlerJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 27, 2026
By Joseph HostetlerJanuary 27, 2026
15 hours ago
placeholder alt text
Success
'The Bermuda Triangle of Talent': 27-year-old Oxford grad turned down McKinsey and Morgan Stanley to find out why Gen Z’s smartest keep selling out
By Eva RoytburgJanuary 25, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Europe

Photo of Elon Musk
Big TechX
New filings exposing Elon Musk’s financials for X in the U.K. show revenue plummeted 58% in 2024
By Lily Mae LazarusJanuary 27, 2026
7 hours ago
President of France Emmanuel Macron speaks during an ambassadorial event in Paris.
EconomyWealth
Before California, France tried a wealth tax. Macron repealed it after rich people fled the country instead of paying
By Tristan BoveJanuary 27, 2026
10 hours ago
sala
PoliticsOlympics
‘This is a militia that kills’: Olympics rattled by ICE security detail as mayor declares ‘they are not welcome in Milan, without a doubt’
By Colleen Barry, David Biller, Trisha Thomas and The Associated PressJanuary 27, 2026
11 hours ago
modi
EuropeTariffs and trade
India, EU reach ‘mother of all’ trade agreements after nearly 20 years of talks
By Rajesh Roy, Sam McNeil and The Associated PressJanuary 27, 2026
15 hours ago
Fortune 500 Europe logo
EuropeFortune 500 Europe
Fortune 500 Europe 2026: revealing the leading firms defining Europe’s global future
By Francesca CassidyJanuary 27, 2026
18 hours ago
rutte
EuropeNATO
‘Keep on dreaming’: NATO’s secretary-general has real talk for EU lawmakers threatening break with Trump
By The Associated PressJanuary 26, 2026
1 day ago