• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
North AmericaNFL

Trump tries to cool off MAGA’s rage over the Puerto Rican rap superstar headlining the Super Bowl: ‘I don’t know who he is’

By
Eva Roytburg
Eva Roytburg
Fellow, News
Down Arrow Button Icon
By
Eva Roytburg
Eva Roytburg
Fellow, News
Down Arrow Button Icon
October 7, 2025, 12:01 PM ET
Host Bad Bunny during the Monologue on Saturday, October 4, 2025
During his Saturday Night Live monologue, Bad Bunny joked that audiences had "four months" to learn Spanish for his NFL halftime show. Will Heath/NBC via Getty Images

President Donald Trump does not seem eager to fuel MAGA’s rage over the NFL’s decision to tap Bad Bunny for next year’s Super Bowl halftime show. 

Recommended Video

Trump called into Greg Kelly Reports on Newsmax Monday night, where the host teed up the issue by describing the Puerto Rican megastar as “this guy who hates ICE” and “not a unifying entertainer.” Kelly even floated the idea of an NFL boycott, which Trump did not entertain. 

“I’ve never heard of him,” Trump said. “I don’t know who he is. I don’t know why they’re doing it. It’s crazy. I think it’s absolutely ridiculous.”

It was a notably measured response compared to the pile-on from Trumpworld. Homeland Security Secretary Kristi Noem promised on conservative podcaster Benny Johnson’s show that agents would be “all over” Levi’s Stadium during the February game.

Asked for a message to the NFL, she added, “They suck and we’ll win and God will bless us.”
Johnson himself has casted the singer as an “anti-ICE activist” and a “massive Trump hater,” and conservative commentator Megyn Kelly said she planned to boycott the halftime show. 

Bad Bunny—whose real name is Benito Antonio Martínez Ocasio—was born in Puerto Rico, making him a U.S. citizen. But that hasn’t stopped MAGA influencers from using his booking to stoke anti-immigrant outrage.

The 30-year-old artist, who recently hosted Saturday Night Live and is currently on a blockbuster global tour, has said he’s cancelled his U.S. shows out of fear that ICE would arrest people at them. 

“People from the U.S. could come here to see the show. Latinos and Puerto Ricans of the United States could also travel here, or to any part of the world,” he told i-D magazine. “There were many reasons why I didn’t show up in the US, and none of them were out of hate.”

“I’ve performed [in the U.S.] many times,” he added. “I’ve enjoyed connecting with Latinos who have been living in the United States.”

During his Saturday Night live appearance, the megastar quipped that everyone was happy about him being named the headliner for the big game – “even Fox news.” 

He then said a few sentences in Spanish, which translated into an expression of pride and joy over the achievement, after which he noted: “If you didn’t understand what I just said, you have four months to learn!” Bad Bunny will be making history by performing his set entirely in Spanish. 

During his interview, Trump changed the subject away from the “King of Latin Trap.” Instead of dwelling on Bad Bunny, he veered into an unrelated grievance: a new NFL kickoff rule.

“It just looks terrible,” he said. “I think it really demeans football.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Eva RoytburgFellow, News

Eva is a fellow on Fortune's news desk.

See full bioRight Arrow Button Icon

Latest in North America

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in North America

test
EconomyGen Z
Gen Z’s straight‑A boom is quietly shrinking their paychecks
By Jake AngeloMarch 19, 2026
8 hours ago
long lines TSA
North AmericaAirline industry
War, oil, and an unpaid TSA: The perfect storm of travel chaos feels like the pandemic all over again
By Catherina GioinoMarch 19, 2026
10 hours ago
A podium with a sign reading "save healthcare" stands in front of the U.S. Capitol building.
Healthaffordability
‘Sometimes I don’t even take my medicine’: Americans are choosing between insulin and buying gas following Trump’s ACA cuts
By Ali Swenson and The Associated PressMarch 19, 2026
12 hours ago
Business people on airplane runway
Personal FinanceWealth
1 in 5 Americans thinks it’s ‘morally wrong’ to be a billionaire—Gen Z in particular finds it distasteful
By Eleanor PringleMarch 19, 2026
12 hours ago
Federal Reserve Chairman Jerome Powell arrives for the Integrated Review of the Capital Framework for Large Banks Conference at the Federal Reserve on July 22, 2025 in Washington, DC.
Bankingjerome powell
Fed Chair Jerome Powell says U.S. economy is ‘amazing’—but admits ‘we just don’t know’ as inflation, jobs, and oil shocks cloud the outlook
By Eva RoytburgMarch 19, 2026
13 hours ago
jerome powell
EconomyFederal Reserve
‘A month ago, no one would have believed this’: June Fed rate hike odds just surpassed rate cut odds as stagflation fears grow
By Jake AngeloMarch 19, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.