• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Successmarriage

Management guru Simon Sinek says society overvalues romantic relationships: ‘There’s an excessive amount of pressure to get married, white picket fence’

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
October 2, 2025, 11:31 AM ET
Simon Sinek is most revered for his 2009 TED Talk about the concept of “why,” and his “Golden Circle” theory.
Simon Sinek is most revered for his 2009 TED Talk about the concept of “why,” and his “Golden Circle” theory.Marla Aufmuth—Getty Images for Massachusetts Conference for Women 2019

The classic American Dream has long been to get married, buy a house, and have kids. But one management guru says we have the wrong mindset about the milestones we covet in life.

Recommended Video

“Society overvalues the romantic relationship and undervalues the friendship,” said organizational consultant, speaker, and author Simon Sinek on the Finding Mastery podcast. “But this is the world we live in where there’s an excessive amount of pressure to get married. White picket fence, 1.3 children, or whatever the statistic is, 2.1.”

Sinek is most revered for his 2009 TED Talk about the concept of “why,” and his “Golden Circle” theory that encourages leaders and organizations to define their core purpose or belief as the basis for inspiring employees and customers. His TED Talk was one of the most-watched of all time with more than 60 million views on the TED website alone. Today he maintains more than 8.6 million followers on LinkedIn. 

Sinek, 51, detailed how he’s been judged for not being in a serious romantic relationship. He said he has been on dates and been asked whether he’s ever been married—and when he responds that he hasn’t, and that the longest relationship he’s ever been in was three years long, he’s often been asked: “What’s wrong with you?”

That’s “the stress that I’ve carried for decades,” Sinek said on the podcast. “I believed my own narrative that I am a failure and I am bad at relationships, and people like you have commitment issues. Like, they all diagnosed me. And it didn’t sound right, because I don’t think I do.”

Connection between work and marriage

Although people generally strive to keep their work and personal lives separate, there is some evidence marriage can impact career outcomes. A 2020 study by Brigham Young University shows marriage is generally linked to career stability, like longer tenure at a company and more advancement opportunities.

Researcher Kaden LeFevre cites a study dating back to 1999 by a Harvard sociologist who found married individuals are “much less likely to leave a current job prior to lining up a new one.” LeFevre also cites an American Historical Association study showing both married men and married women who have children are generally seen as more trustworthy by employers.

Warren Buffett has also cited his marriage as the single most important financial decision he ever made. “Marry the right person. I’m serious about that,” he said during a 2009 Berkshire Hathaway annual meeting. “It will make more difference in your life. It will change your aspirations, all kinds of things.”

On the flip side, other studies show marriage and having children can be a hindrance to career development, particularly for women. In 2023, career choices were also cited as the No. 1 conflict among divorced people.

Average milestones for marriage age are changing

The average age to get married in the U.S. is about 32 years old, according to The Knot. But just about a decade ago, that figure was roughly 27 years old for women and 29 years old for men, according to Pew Research. These statistics illustrate the trend of how Americans are starting to delay major milestones like getting married, adopting a pet, buying a house, and having children for a wide variety of reasons, namely owing to inflation and the cost of living. 

Sinek said during the past few years he’s started to realize he had the wrong narrative about himself, and gave the example of a friend of his who was in a 16-year unhealthy relationship. He said she “admits freely” the relationship should’ve lasted just one year. 

But “society looks at her and says, ‘She did it right.’ I did it wrong,” Sinek said. “There’s something wrong with me. ‘There’s nothing wrong with her, because there’s something flawed in you.’”

That’s because many Americans still hold on to the idea that getting married is the right and only choice. In fact, a recent study published by the National Library of Medicine shows there are still immense family pressures for financial stability, social status, and other strict criteria that induce anxiety and hesitation about marriage. Generational conflict makes this tension worse where young people reject traditional marital expectations, but still feel the pressure to tie the knot, according to the study. 

“Whatever the reason, this societal pressure can leave us feeling inadequate or like a failure, experiencing self-doubt, second-guessing our life decisions, feeling socially isolated, or falling into the comparison trap,” wrote licensed therapist Meggen Horwatt in a recent blog post. “The pressure to be married and have children by a certain age, and not achieving that, can make us feel like we are broken, unlovable, behind, or failing.”

Despite experiencing bouts of self-doubt in the past, Sinek said he’s realized he’s a “very happy person” despite his lack of romantic relationships. 

“I have great friends,” he said. 

But still, the pressure for marriage remains. 

There’s “entire economies on how to find it, nurse it, get it, make it,” Sinek said. “And yet there’s so little on friendship.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Mackenzie Scott, wearing a red dress, smiles.
Successphilanthropy
MacKenzie Scott’s close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
17 hours ago
Slack cofounder Stewart Butterfield
SuccessProductivity
Slack cofounder says workers and CEOs can get stuck doing ‘fake’ work like pre-meetings and slide shows
By Emma BurleighMarch 1, 2026
18 hours ago
ground beef
HealthTikTok
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
20 hours ago
Young dejected worker on phone
SuccessGen Z
USAA CEO says Gen Z ‘are not going to be as well off’ as boomers and Gen Xers—they need to take ownership of their success, he urges
By Emma BurleighMarch 1, 2026
23 hours ago
heitmann
CommentaryEntrepreneurship
Here’s how to build something that lasts, from the founder of a $300 million bootstrapped company that’s been growing for 28 years straight
By Tim HeitmannMarch 1, 2026
24 hours ago
Gamers celebrating
SuccessCareers
Meet the Gen Z college students who turned Excel into a competitive esport—they’re competing in spreadsheet challenges and it’s helping them land jobs
By Preston ForeFebruary 28, 2026
2 days ago

Most Popular

placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
24 hours ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
17 hours ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
15 hours ago
placeholder alt text
Personal Finance
Trump's universal 401(k) architect on why lower-income people distrust retirement accounts: 'they want to know what the catch is'
By Jacqueline MunisFebruary 28, 2026
2 days ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
20 hours ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.