• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersFortune Tech

Amazon takes the wraps off loads of new devices

Andrew Nusca
By
Andrew Nusca
Editorial Director, Brainstorm and author of Fortune Tech
Down Arrow Button Icon
October 1, 2025, 6:24 AM ET
Amazon consumer electronics chief Panos Panay in New York City on Sept. 30, 2025. (Courtesy Amazon)
Amazon consumer electronics chief Panos Panay in New York City on Sept. 30, 2025. Courtesy Amazon

Good morning. Two rippin’ pieces by my Fortune colleagues that are worth your time today.

The first: Michal Lev-Ram’s look inside Wiz, the cloud security company Google acquired for $32 billion in March in one of the biggest tech deals of the decade.

The second: Sharon Goldman’s look at “AI winters” and how tech spenders should think about concerns over AI’s elusive ROI.

Today’s tech news below. —Andrew Nusca

Want to send thoughts or suggestions to Fortune Tech? Drop a line here.

Amazon takes the wraps off new devices

Amazon consumer electronics chief Panos Panay in New York City on Sept. 30, 2025. (Courtesy Amazon)
Amazon consumer electronics chief Panos Panay in New York City on Sept. 30, 2025. 
Courtesy Amazon

At a big ol’ press event in New York Cit-ay, Amazon debuted an array of new gadgetry, much of it linked by its new Alexa+ smart assistant. 

There were new Echo speakers and displays with better chips and sharper sound, including a Dot Max ($100), a fancy new Studio ($220), a Show 8 ($180), and a Show 11 ($220).

There was a trio of lithe Kindle Scribe e-readers that promised snappier interfaces, including the standard Scribe ($430), Scribe With Frontlight ($550), and Scribe Colorsoft ($630).

There were new, Alexa-infused Fire TV devices with lower prices, too: the Omni series ($480 and up), 4 series ($330 and up), and 2 series ($160 and up).

And we can’t forget Amazon-owned Ring. Founder Jamie Siminoff, who boomeranged back to the company this year, announced a clutch of new face-recognizing cameras—two “Retinal 2K” and four “Retinal 4K” devices, doorbells and outdoor cams among them.

Amazon doesn’t share how much money it makes from hardware sales; tellingly, it instead prefers to report or highlight store sales, ad revenue, and subscriptions. Which should tell you exactly what’s at stake here. —AN

Daniel Ek steps down as Spotify CEO

For 19 years, Daniel Ek has reigned as the co-founder king of Spotify.

No longer. Well, sort of.

Like so many of his big tech brethren, Ek announced Tuesday that he’ll transition to the executive chairman role in January and hand over the reins to co-CEOs Alex Norström and Gustav Söderström, both top lieutenants. (I interviewed Norström at Fortune Brainstorm Tech 2019.)

“I will spend more of my time on the long arc: strategy, capital allocation, regulatory efforts and the calls that will shape the next decade for Spotify,” Ek wrote in a memo to employees. “Gustav and Alex will continue to report to me and we will work closely together with our Board of Directors.”

The 42-year-old added: “This approach reflects a European Chairman setup, which is quite different from a traditional U.S. one that many of you might be familiar with. This also means I will be more hands on than some of my U.S. peers who have a Chairman title.”

That’s good news for everyone, as Ek remains the Swedish company’s largest individual shareholder, at about 14%. —AN

OpenAI launches its own TikTok (sort of)

OpenAI on Tuesday introduced its new Sora 2 video generation AI model as well as an invitation-only Sora app for iOS to let people create and share AI-generated clips.

In a fleeting moment of modesty—ahem—the highly valued AI company says its new Sora 2 video generation AI model “may be the GPT‑3.5 moment for video.” That OpenAI model, of course, helped make ChatGPT a household name and the world’s fastest-growing consumer application.

The first Sora came out at the beginning of last year and more or less demonstrated what generative AI could do with video. (Google introduced its rival Veo shortly thereafter.)

The Sora sequel “can do things that are exceptionally difficult—and in some instances outright impossible—for prior video generation models,” OpenAI says. Things like pro sports, water activities, and flying like a superhero (if that’s your thing).

The Sora app allows people to create and remix each other’s “generations,” as they’re called, in true TikTok fashion. In our video-obsessed world, will Sora kill the ChatGPT star? We’ll find out soon enough in our feeds. —AN

More tech

—FTC sues Zillow and Redfin. Did they break the law when one paid the other $100 million to stop competing against it?

—Meta to acquire Rivos? It reportedly wants the AI chip startup Rivos to reduce its reliance on Nvidia.

—DoorDash’s delivery robot “Dot” can carry up to 30 lbs. of cargo at up to 20 mph.

—Cerebras raises $1.1 billion ahead of its planned IPO. The chipmaker is worth more than $8 billion.

—They’re called “Phantom Taurus.” Suspected Chinese hackers reportedly breached email servers used by foreign ministers.

—Afghanistan powers down. A nationwide internet outage imposed by the Taliban government knocks out banks, flights, schools, and more.

—U.S. electricity costs jump near data centers. Up to 267% more per month compared to 2020, according to new analysis.

This is the web version of Fortune Tech, a daily newsletter breaking down the biggest players and stories shaping the future. Sign up to get it delivered free to your inbox.
About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm and author of Fortune Tech
Instagram iconLinkedIn iconTwitter icon

Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Newsletters

NewslettersMPW Daily
Your predictions for women, AI, and the workplace in 2026
By Emma HinchliffeDecember 24, 2025
1 day ago
Vanguard CIO Nitin Tandon.
NewslettersCIO Intelligence
How investment giant Vanguard’s CIO is placing big tech bets today to create the AI digital advisor of tomorrow
By John KellDecember 24, 2025
1 day ago
NewslettersCFO Daily
How AI is redefining finance leadership: ‘There has never been a more exciting time to be a CFO’
By Sheryl EstradaDecember 24, 2025
1 day ago
NewslettersCEO Daily
Expedia CEO Ariane Gorin on the fight to ensure AI doesn’t turn her brands into invisible pipes consumers never see
By Diane BradyDecember 24, 2025
2 days ago
NewslettersTerm Sheet
The AI startups founders and VCs say could be acquisition targets in 2026
By Allie GarfinkleDecember 24, 2025
2 days ago
Thierry Breton, former European Commissioner for the Internal Market, in Paris on June 13, 2025. (Photo: Thomas Samson/AFP/Getty Images)
NewslettersFortune Tech
U.S. denies visas for five Europeans, alleging American censorship
By Andrew NuscaDecember 24, 2025
2 days ago

Most Popular

placeholder alt text
Real Estate
Mark Zuckerberg gifted noise-canceling headphones to his Palo Alto neighbors because of the nonstop construction around his 11 homes
By Dave SmithDecember 25, 2025
10 hours ago
placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
1 day ago
placeholder alt text
Success
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighDecember 25, 2025
11 hours ago
placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
2 days ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
3 days ago
placeholder alt text
Success
Meet the millennial father of six who rebuilt his life through the trades—and questions America's obsession with college
By Eva RoytburgDecember 24, 2025
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.