• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

3

Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

3

Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
AI

Duolingo is facing an existential crisis as Google Translate rolls out features to tutor users—and even handle live translation as a bonus

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
August 27, 2025, 12:48 PM ET
Luis von Ahn, cofounder and CEO of Duolingo.
Luis von Ahn, cofounder and CEO of Duolingo.David Paul Morris—Bloomberg/Getty Images
  • Google launched new features for Google Translate that will help users learn a new language with the help of AI. The new features take a page from Duolingo, which has faced pressure as AI algorithms can now write and speak in different languages.

Google’s new AI-powered features for Google Translate are taking a page from Duolingo—and its responsive live translation could increasingly make language barriers a thing of the past. 

Recommended Video

Powered by its AI model Gemini, Google’s new beta “practice” option will let English-speaking Google Translate users practice their Spanish or French with custom lessons designed to fit each learner’s level of comprehension. Spanish, French, or Portuguese speakers can also bolster their English skills using the app.

By writing out a learning goal, like getting to know a host family better or going on vacation, the app will tailor lessons to the user. Much like the language-learning app Duolingo, users can use the new Google Translate features to practice both listening and speaking, with helpful hints available when necessary, while also checking their daily progress, Google said in a blog post. 

Shares of Duolingo fell 3% following Google’s announcement before rebounding Wednesday as of midday. The language-learning app, which boasts 130 million active users, has faced increased pressure from AI models like ChatGPT and Gemini, which are also capable of helping users learn a new language. Notably, only about 10% of Duolingo’s users are paying customers, CEO Luis von Ahn told the New York Times earlier this month.

After von Ahn sent a memo declaring the company’s new “AI-first” strategy, he later clarified his comments, saying Duolingo was “hiring at the same speed as we were hiring before.” 

Still, von Ahn said he wasn’t worried about large language models (LLMs) encroaching on the language learning space.

“Just having conversations in French on something like ChatGPT gets pretty boring after a while. It doesn’t keep you there. We keep you on task with all the gamification,” he told the NYT. 

In a statement to Fortune a spokesperson for Duolingo said the company has spent 13 years making language learning engaging.

“At Duolingo, we’ve spent 13 years building motivation and making it fun to keep going – because sticking with it is the hardest part of self-learning,” the spoksesperson said in a statement. “That’s what has made us not just the world’s most popular education app, but also a globally loved brand that people return to every day. That focus continues to resonate. In Q2 2025, daily active users grew 40% year over year, fueled by deep insights into what keeps learners progressing. We’ll keep innovating, but always with the same goal: making learning stick.”

Google also introduced AI-powered live translation features this week for on-the-spot conversations. Translations will be read aloud and presented on the screen with a transcript. Google’s advanced voice-and speech-recognition models are able to isolate a user’s voice so the app can be used even in noisy spaces.

In June, at its Worldwide Developers Conference (WWDC), Apple also announced new live-translation features powered by its homegrown Apple Intelligence that will be available for iMessage, FaceTime, and phone calls.

In 2001, Fortune first convened the smartest people we know, bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

A huge pile of multicolored poker chips.
AIEye on AI
Tokenmaxxing is over. That’s because it never measured what really counts to see ROI from AI
By Jeremy KahnMay 28, 2026
2 hours ago
A barista wearing a green apron stands behind the bar and pours a drink into a cup
RetailStarbucks
Starbucks quietly retired its AI agent just months after deployment after it miscounted coffee shop inventories and slowed down baristas
By Sasha RogelbergMay 28, 2026
2 hours ago
Marc Benioff, chief executive officer of Salesforce
SuccessJobs
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
6 hours ago
Costco CEO Ron Vachris says tech is ‘elevating’ workers,’ not replacing them—as IBM and Delta bosses make the same bet on humans
Successthe future of work
Costco CEO Ron Vachris says tech is ‘elevating’ workers,’ not replacing them—as IBM and Delta bosses make the same bet on humans
By Preston ForeMay 28, 2026
6 hours ago
Boos, AI-washing, and ‘low-value human capital’: The psychological traps CEOs are falling into when they botch their AI messaging
C-Suitechief executive officer (CEO)
Boos, AI-washing, and ‘low-value human capital’: The psychological traps CEOs are falling into when they botch their AI messaging
By Claire ZillmanMay 28, 2026
6 hours ago
g
CommentaryTraining
We gave our 5,000 employees a week to do nothing but learn AI. We learned the biggest blockers are human ones 
By Rob GiglioMay 28, 2026
10 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
7 days ago
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
Environment
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026
1 day ago
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
Banking
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
By Nick LichtenbergMay 27, 2026
1 day ago
Even if every California billionaire left tomorrow, it would take 25 years for the state to lose as much as it stands to gain from proposed wealth tax
Economy
Even if every California billionaire left tomorrow, it would take 25 years for the state to lose as much as it stands to gain from proposed wealth tax
By Tristan BoveMay 27, 2026
1 day ago
Techlash grows in education: 'My daughter went to middle school and was sent home with a screen addiction in her backpack'
North America
Techlash grows in education: 'My daughter went to middle school and was sent home with a screen addiction in her backpack'
By Jocelyn Gecker and The Associated PressMay 26, 2026
2 days ago
Nvidia CEO Jensen Huang admits he criticizes everything his 42,000-plus employees show him: ‘You can’t go a day without some criticism’
Success
Nvidia CEO Jensen Huang admits he criticizes everything his 42,000-plus employees show him: ‘You can’t go a day without some criticism’
By Preston ForeMay 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.