• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
AIFortune Intelligence

Perplexity’s $34.5 billion gambit for Google’s Chrome could change the AI wars overnight

By
Dave Smith
Dave Smith
Former Editor, U.S. News
Down Arrow Button Icon
By
Dave Smith
Dave Smith
Former Editor, U.S. News
Down Arrow Button Icon
August 12, 2025, 12:43 PM ET
Perplexity’s CEO Aravind Srinivas
Aravind Srinivas is the CEO of Perplexity AI. The company has offered a staggering and unsolicited bid for Google’s Chrome browser.David Paul Morris / Bloomberg—Getty Images

Perplexity, an emerging force in artificial intelligence, has offered a staggering $34.5 billion for Google’s Chrome browser, according to the Wall Street Journal. The unsolicited bid, which Perplexity confirmed to the newspaper, is far in excess of Perplexity’s own $18 billion valuation and comes at a pivotal moment for both companies: Perplexity recently unveiled its own AI-native search browser, called Comet, last month, an explicit move to take on Google Chrome. Meanwhile, Google’s own fate is up in the air as a federal judge weighs what remedies should follow from the 2024 ruling that Google had illegally monopolized the search market.

Recommended Video

Perplexity said in a statement to the Journal that its bid is “designed to satisfy an antitrust remedy in highest public interest by placing Chrome with a capable, independent operator.”

The Justice Department’s antitrust case against Google, which began in 2020, accused the company of unlawfully suppressing competition by locking in default search deals with device manufacturers and browser developers. Last year, U.S. District Judge Amit Mehta ruled that Google had, in fact, monopolized the search market through anticompetitive tactics. Among the most consequential is exactly what Perplexity is proposing: whether Google should be compelled to divest Chrome, a browser installed on billions of devices and accounting for well over 60% of global browser usage.

Chrome, of course, is more than just a web browser; it’s a strategic linchpin connecting users to Google Search and a treasure trove of data fueling Google’s $2 trillion advertising apparatus. Chrome’s size—about 3.5 billion users—positions it at the fulcrum of both user data collection and default search engine placement. The sale of Chrome is one of the Department of Justice’s top recommendations as a Google remedy.

For what it’s worth, DuckDuckGo CEO Gabriel Weinberg recently testified in court that Chrome could be worth upwards of $50 billion; some analysts offer more conservative estimates for its valuation, around $20 billion. Perplexity’s bid, at $34.5 billion, lands squarely within that range.

Perplexity’s rationale

Perplexity, which has evolved from a little-known startup in 2022 to a high-profile competitor with an $18 billion valuation, now hosts about 30 million monthly active users and generates roughly $150 million in annual revenue. Its core product—a real-time AI-powered search engine with source citations—is positioned as a challenger to traditional search engines and leading AI assistants such as OpenAI’s ChatGPT and Anthropic’s Claude. Perplexity has partnered with several publishers, including Time, the Los Angeles Times, and, full disclosure, Fortune.

Perplexity allows you to choose from many of those popular models, including GPT-5, Gemini 2.5 Pro from Google, and Claude Sonnet 4.0, which has attracted major investors including Nvidia, SoftBank, and Jeff Bezos. Perplexity has also been a prime acquisition candidate, with industry analysts suggesting Apple should buy Perplexity to strengthen its currently lagging AI portfolio and rely less on Google for search.

And, of course, Perplexity already has its own AI web browser. Comet is capable of summarizing web pages, intelligently managing tabs, answering questions about on-page content, and automating tasks like calendar scheduling and online shopping. Comet’s hybrid AI architecture combines localized processing for privacy-sensitive operations and cloud-based models—such as GPT-4o, Claude 3.5, and Perplexity’s own algorithms—for more complex queries and agentic functions. Perplexity’s CEO Aravind Srinivas described Comet on LinkedIn as a “cognitive operating system.”

In its letter to Alphabet CEO Sundar Pichai, Perplexity said its offer was designed to serve “the highest public interest” by placing Chrome in “capable, independent” hands. The company vows to maintain Chromium, the open-source foundation of Chrome and many other browsers, and also promises to keep Google as the default search engine within Chrome, though it would allow users to easily switch. This latter point may prove crucial as the DOJ contemplates how it will conclude its probe into Google’s monopolistic practices.

For what it’s worth, Google has previously been opposed to any forced sale of Chrome. CEO Sundar Pichai has testified that divestiture would harm Google’s ability to innovate, threaten user privacy and cybersecurity, and damage complementary services. The company has proposed narrower remedies—chiefly, modifying or ending exclusive agreements with Apple, Mozilla, and Android—to allow greater competition without a selloff.

Perplexity and Google did not immediately respond to Fortune’s request for comment.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

In 2001, Fortune first convened “The Smartest People We Know,” bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Author
By Dave SmithFormer Editor, U.S. News

Dave Smith is a writer and editor who also has been published in Business Insider, Newsweek, ABC News, and USA Today.

See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

Future of WorkTech
Nvidia’s CEO says AI adoption will be gradual, but when it does hit, we may all end up making robot clothing
By Marco Quiroz-GutierrezMarch 20, 2026
41 minutes ago
Man in a suit touches servers in a rack.
Investingfraud
Supermicro’s co-founder was just arrested for allegedly smuggling $2.5 billion in GPUs to China
By Amanda GerutMarch 19, 2026
7 hours ago
AIoriginal content
The CEO of Patreon blasts AI companies for the ‘bogus excuse’ they’re using to not pay artists
By Marco Quiroz-GutierrezMarch 19, 2026
16 hours ago
Elon Musk, wearing a DOGE shirt and hat, puts one hand to the brim of the hat as he stands in the Oval Office.
LawDOGE
DOGE cancelled a $349,000 grant to replace a museum’s HVAC after ChatGPT flagged it as DEI, court documents show
By Sasha RogelbergMarch 19, 2026
16 hours ago
Basecamp Research cofounders Oliver Vince and Glen Gowers photographed walking down a street wearing puffer jackets.
AIEye on AI
Could data from 100 million species help cure disease? One startup is betting on it
By Sharon GoldmanMarch 19, 2026
17 hours ago
Travis Kalanick, cofounder and former chief executive officer of Uber
Successthe future of work
Uber cofounder says human workers will be extremely ‘valuable’ until super AGI steps into the picture: ‘That’s my white pill’
By Emma BurleighMarch 19, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.