- Miller Lite is celebrating its 50th anniversary by giving away 50,000 beers in 500 bars around the country. The company is also offering free beer on its website to people that can’t make it to a bar in time. The giveaways will take place between 4:50 p.m. and 7:00 p.m. local time.
Aug. 1 is international beer day—and if your beer fridge happens to be empty, one major beer brand is happy to offer you a freebie today.
Miller Lite is giving away 50,000 beers at 500 bars around the country on Friday. (This also happens to be the beer brand’s 50thanniversary.) Can’t get to a bar? The brand will also be offering a sweepstakes on its Website that’ll pick up the tab for fans.
To find which bars near you are handing out the free beers, head to millerlite.com/find-celebration. There’s no reason to plan on a liquid lunch, though, which should make HR departments happy. The giveaways will take place between 4:50 p.m. and 7:00 p.m. local time.
Alternatively, you can visit MillerLite.com, starting at 3:00 p.m. CT (4:00 p.m. ET) to enter a sweepstakes for free beers.
“The 50th anniversary is just more than a milestone for Miller Lite, it’s a celebration of our fans and the five decades we’ve spent together enjoying Miller Time,” said Ann Legan, vice president of marketing for the Miller family of brands.
To culminate the celebration, Miller will host a Beer Drop at its brewery in Milwaukee, much like the Times Square ball drop on New Year’s Eve. Only, in this case, it will be a larger-than-life six pack that descends, rather than a crystal-encrusted ball.
