From coffee to orange juice, here are the products that will be hit hardest by Trump’s tariffs

By

Emily Steinberger

Emily Steinberger

By

Emily Steinberger

Emily Steinberger

July 31, 2025, 9:59 AM ET

A farm employee works during the coffee harvest in Bragança Paulista, Brazil, on April 4. The world’s leading producer of coffee is expected to begin incurring 50% tariffs on Aug. 1, which consumers in the U.S. will face the brunt of. However, this price increase likely won’t take place immediately, according to NPR, since many coffee sellers in the U.S. have inventory stockpiled.

A farm employee works during the coffee harvest in Bragança Paulista, Brazil, on April 4. The world’s leading producer of coffee is expected to begin incurring 50% tariffs on Aug. 1, which consumers in the U.S. will face the brunt of. However, this price increase likely won’t take place immediately, according to NPR, since many coffee sellers in the U.S. have inventory stockpiled.Andre Penner—AP Photo

Add Fortune on Google for similar content.

By the time you read this article, there’s a chance that President Donald Trump will have changed his policy on tariffs yet again. Since his first day in office this term, Trump has been making plans to tax imported goods from other countries into the U.S., but with each passing day, his plans continue to change.

For example, the tariffs Trump has imposed on imports from China have jumped from 10% to 34%, then up to 104%, 125% and finally 145%, before dropping back down to 30%, all over the course of five months.

After announcing his plan for tariffs back in April—on a day he called “Liberation Day”—Trump put a 90-day delay on the upcoming tariffs in order to encourage other countries to make trade deals, or reciprocal tariff deals, with the U.S. The tariff pause is set to expire Aug. 1.

As Trump goes back and forth about tariffs, businesses across the world brace themselves for impact.

A vendor waits next to tomato crates in a warehouse at Central de Abasto vegetable market on July 15 in Mexico City. On July 14, the U.S. government placed a 17% tariff on fresh Mexican tomatoes, according to The Associated Press. The U.S. imports about 70% of its tomatoes—or 4 billion pounds per year—from Mexico, according to the Florida Tomato Exchange. With the tariff in place, more of the U.S.’s tomato supply will come from within the country itself, mainly California and Florida, though most of that production is for processed tomatoes.

Workers at a garment factory work on products in Thủ Đức, Ho Chi Minh, Vietnam, on June 21. In 2024, Vietnam’s textile and garment exports to the U.S. reached $16.6 billion, making it the biggest export market for Vietnam, with the value of total projected exports reaching $44 billion. In early July, Trump announced Vietnam would face a 20% tariff on goods exported to the U.S., a percentage lower than the original 46% tariff that was paused in April, but higher than expected, according to Politico.

Workers assemble fully electric and hybrid versions of the new Mercedes-Benz CLA sedan at the Mercedes-Benz assembly plant on June 4 in Rastatt, Germany. In addition to Mercedes-Benz, Germany also is home to other car manufacturers including Audi, BMW, Volkswagon, and Porsche, all of which will face a 15% tariff on exports to the U.S. The tariff, which covers most goods from the EU, is significantly lower than the current 27.5% tariff on cars exported from Europe as well as the 30% tariff Trump originally planned to enact on Aug. 1.

An employee works in a lab to analyze olive oil samples on April 15 in Antequera, Spain. Spain produces about 40% of the world’s olive oil and exports roughly 180,000 metric tons to the U.S. annually, making it a key market for Spanish producers. In 2024, the U.S. imported $82.9 million of olive oil, $50.9 million of which came from Spain, according to the Observatory of Economic Complexity. Olive oil imports into the U.S. from Spain will face the same 15% tariff that most goods from the EU will incur.

Farmers plant rice saplings at a waterlogged rice field on the outskirts of Amritsar, India, on July 5. India is currently the world’s largest exporter of rice, exporting about $11.4 billion of rice in 2023, the country’s sixth-most exported product, according to the Observatory of Economic Complexity. In 2024, the U.S. imported $395 million worth of rice from India, according to the USA Rice Federation. On July 30, Trump said he’s planning to impose a 25% tariff on goods from India beginning Aug. 1, as well as an additional tax because India purchases Russian oil and thus funds the Russian war in Ukraine.

A herd of cattle is seen on a road in São Félix do Xingu, Pará, Brazil, on June 20. Brazil faces a 50% tariff on exports to the U.S., the highest tariff incurred as a part of Trump’s trade war, partially because of how the Brazilian government has positioned itself against Jair Bolsonaro, an ally of Trump and the country’s former president. The tariff, which is set to begin on Aug. 1, would result in estimated losses of $1 billion for one of the big beef-packers’ lobbies in Brazil, according to Reuters. The U.S. is the second-largest importer of Brazilian beef—which is mostly used for hamburger meat—at 12% of Brazil’s beef exports.

A coffee producer sifts coffee beans on his farm in Porciúncula, Rio de Janeiro, Brazil, on July 17. According to The Wall Street Journal, Brazil accounts for 35-40% of the coffee consumed by the U.S., or about 58.4 billion cups per year, considering the U.S. drinks about 146 billion cups of coffee annually, according to Balance Coffee.

A local cork producer shows the inside of a cork tree on June 26 in Couço, Portugal. The country exported $1.34 billion worth of cork in 2024, $213.5 million—or about 16%—of which was imported into the U.S., according to the Observatory of Economic Complexity. Cork imports into the U.S. from Portugal will face the same 15% tariff that most goods from the EU will incur.

An artisan works on a pair of leather boots in Bandung, West Java, Indonesia on July 15. Indonesia is the third-largest exporter of footwear to the U.S., accounting for $1.36 billion of the $20.66 billion market in 2020, according to the United States International Trade Commission. Trump originally inflicted a 32% tariff on Indonesia in April prior to the 90-day tariff suspension, and since then, Indonesia and the U.S. have agreed upon a 19% tariff for Indonesian exports into the U.S.

Workers load a truck with recently harvested oranges in Limeira, São Paulo, Brazil, July 16. Brazil produces 80% of the world’s orange juice under brands including Minute Maid, Tropicana, and Simply, and 42%—or $1.31 billion—of the country’s exported orange juice is purchased by the U.S., according to Reuters. Trump’s 50% tariff on Brazil, which is set to go into effect on Aug. 1, could cost the industry about $792 million per year, according to The Wall Street Journal. The Journal also reported that orange growers are considering letting their fruit rot on the tree to avoid spending money on the harvest, since orange prices are about half of what they were this time last year.

Molten copper is prepared in Montreal, Canada, on July 17. Copper imported into the U.S. will have a 50% tariff tacked onto it beginning Aug. 1 because the U.S. is dependent on other countries for the second-most used material by the Department of Defense, which the White House said is a threat to the country’s national and economic security. In 2024, the U.S. imported $3.97 billion worth of copper articles—which includes refined copper, scrap copper, copper wire, copper plating, and raw copper—from Canada, about 27% of the U.S.’s $14.7 billion worth of imports, according to the Observatory of Economic Complexity.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.

About the Author

Emily Steinberger

By Emily Steinberger

Add Fortune on Google for similar content.

Latest in Economy

Finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam

By Fortune Editors

October 20, 2025

Finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam

By Fortune Editors

October 20, 2025

Finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam

By Fortune Editors

October 20, 2025

Finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam

By Fortune Editors

October 20, 2025

Finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam

By Fortune Editors

October 20, 2025

Finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam

By Fortune Editors

October 20, 2025

Most Popular

Finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam

By Fortune Editors

October 20, 2025

Finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam

By Fortune Editors

October 20, 2025

Finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam

By Fortune Editors

October 20, 2025

Finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam

By Fortune Editors

October 20, 2025

Finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam

By Fortune Editors

October 20, 2025

Finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam

By Fortune Editors

October 20, 2025