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Europe surrenders to Trump (and thus secures victory by the back door)

Jim Edwards
By
Jim Edwards
Jim Edwards
Executive Editor, Global News
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Jim Edwards
By
Jim Edwards
Jim Edwards
Executive Editor, Global News
Down Arrow Button Icon
July 28, 2025, 7:08 AM ET
Photo: TURNBERRY, SCOTLAND - JULY 27: President of the European Commission Ursula von der Leyen shakes hands with U.S. President Donald Trump during a meeting at Trump Turnberry golf club on July 27, 2025 in Turnberry, Scotland. U.S. President Donald Trump is visiting his Trump Turnberry golf course, as well as Trump International Golf Links in Aberdeenshire, during a brief visit to Scotland from July 25 to 29.
President of the European Commission Ursula von der Leyen meets with U.S. President Donald Trump at Trump Turnberry golf club on July 27, 2025, in Turnberry, Scotland.Andrew Harnik—Getty Images
  • S&P 500 futures traded up this morning on news that the U.S. and the EU, America’s largest trading partner, have struck a deal that imposes 15% tariffs on imported goods. The U.S. markets love that certainty. But the devil is in the details—which is why European stocks are rising faster than U.S. futures this morning.

Stocks are up this morning on the certainty of a new trade deal between the U.S. and the EU. American businesses and consumers will now face a 15% tariff on all imports from Europe, while President Trump confirmed the EU tariff level has been reduced to zero. Previously, the tariff level on both sides was just under 3%.

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President Trump, visiting his golf courses in Scotland, is positioning the deal as a win. The agreement includes a large amount of direct investment into the U.S. by Europe, such as $750 billion in energy purchases, $600 billion in extra direct investment, and the purchase of “a vast amount of military equipment,” the president said.

S&P 500 futures moved up 0.27% this morning, but the STOXX Europe 600 rose by more than double that in early trading.

Why are investors in Europe so happy about Trump’s great victory over them? The devil is in the details, and the pact seems to contain several advantages for the EU. 

The auto tariffs, for instance, now benefit European manufacturers over North American competitors. The 15% level is lower than that faced by Canada and Mexico, which are much nearer to the U.S. auto market. “How can the administration square a 15% tariff on cars from Europe and Japan, while manufacturers in the U.S., Canada, and Mexico are laboring under 25% tariffs?” Patrick Anderson, CEO of the Anderson Economic Group, told the New York Times.

The deal does not require the EU to alter its digital services tax on large tech companies.

There is also no current change in drug pricing rules. The pharma industry is one of Europe’s biggest, and Trump has long complained that Europeans get drugs cheap because companies inflate pricing in the U.S.

Meanwhile the “new” direct investment and military purchases may likely have happened anyway—Europe is fighting a war against Russia on its Eastern flank, after all.  

“Europe is already the largest foreign investor in the U.S., with European direct investment increasing by roughly $200 billion from 2023 to 2024. Three times that over an undefined period is hardly a great coup,” the Wall Street Journal’s editorial board noted.

Simon Nixon, who writes the Wealth of Nations Substack, said: “The real win from the EU’s perspective is that it has successfully fended off Trump’s demands that it rewrite its regulatory rulebook to benefit U.S. companies. In particular, Trump had been demanding changes to EU digital services rules, agricultural rules, and pharmaceutical pricing.

“The irony is that this is the one thing that U.S. companies would have most wanted out of any trade deal. Instead, they have been hit with a massive hike in tariffs on imports … without any increase in EU market access.”

In Europe, analysts seem to be concluding that the deal is mostly Scotch mist. The tariff level itself is much lower than what Trump previously threatened, and the accompanying investment will get lost in the mail.

“The EU and the U.S. agreed that U.S. consumers should pay more tax—levied at 15% for imports from the EU. EU President [Ursula] von der Leyen made vague pledges to buy stuff from and invest in the U.S., without the necessary authority to make those pledges reality. Pharmaceuticals and steel seem to be excluded from this deal. The result is better for the U.S. economy than the worst-case scenario, but worse for the U.S. economy than the situation in January this year,” UBS’s Paul Donovan told clients this morning.

Here’s a snapshot of the action prior to the opening bell in New York:

  • S&P 500 futures were up 0.3% this morning, premarket, after the index closed up 0.4% on Friday, hitting a new all-time high at 6,388.64. 
  • STOXX Europe 600 was up 0.67% in early trading. 
  • The U.K.’s FTSE 100 was up 0.14% in early trading. 
  • Japan’s Nikkei 225 was down 1.10%. 
  • China’s CSI 300 Index was up 0.21%. 
  • The South Korea KOSPI was up 0.42%. 
  • India’s Nifty 50 was down 0.6%. 
  • Bitcoin was flat at just under $119K.
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About the Author
Jim Edwards
By Jim EdwardsExecutive Editor, Global News
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Jim Edwards is the executive editor for global news at Fortune. He was previously the editor-in-chief of Business Insider's news division and the founding editor of Business Insider UK. His investigative journalism has changed the law in two U.S. federal districts and two states. The U.S. Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, the ruling on whether lethal injection is cruel or unusual. He also won the Neal award for an investigation of bribes and kickbacks on Madison Avenue.

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