• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleSports

Record minor-league baseball crowd takes in home opener rebrand inspired by HBO comedy host John Oliver

By
Joe Reedy
Joe Reedy
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Joe Reedy
Joe Reedy
and
The Associated Press
The Associated Press
Down Arrow Button Icon
July 21, 2025, 8:35 AM ET
John Oliver
John Oliver speaks to media before a baseball game between the Chesapeake Oyster Catchers and the Erie Moon Mammoths at UMPC Park in Erie, Pa., on Saturday, July 19, 2025. AP Photo/Joe Reedy)

Besides being a fan, John Oliver has had a certain affinity for minor league baseball.

Recommended Video

On Saturday night, the comedian and host of HBO’s “Last Week Tonight” saw his latest crazy creation set out into the world as the Erie Moon Mammoths made their debut in front of a record crowd of 7,070 at UPMC Park.

“We’re sending our furry child out into the world and you are the custodian of it. Now, please be careful with our child,” Oliver said a couple of hours before the Moon Mammoths took the field against the Chesapeake Oyster Catchers.

Oliver spotlighted Minor League Baseball promotions and alternate nicknames during “Last Week Tonight” on May 4. At the end of the segment, Oliver invited teams to send in proposals on why they should get rebranded by the show’s staff.

Forty-seven teams sent in pitches, including the Erie SeaWolves, the Double-A affiliate of the Detroit Tigers.

Erie president Greg Coleman sent a list of 11 reasons why they were the perfect candidate, including: “The SeaWolves play baseball nowhere near the sea.”

“To have so many teams expressing interest was really edifying. I think it kind of validates the fact that we thought there was something special about minor league baseball. We thought this would be a group of people that would respond to the ludicrous idea that we had,” Oliver said.

Erie was announced as the winner on May 18. After six weeks of research by Oliver and his staff, the Moon Mammoths were unveiled on June 29. That included the mascot named Fuzz, a purple woolly mammoth wearing a space helmet.

“Erie did stand out to us as being, you know, uniquely eccentric. And I say that as both a compliment and an insult, which is the biggest compliment there is,” Oliver said. “There was something about the Moon Mammoth that spoke to us for being particularly odd. It felt like it could make a baseball team’s theme. You could almost see the logo in your head and it felt like something to be extra surprising.”

That this came together in less than three months is a minor miracle. It usually takes 16 months for a team to have an alternate identity approved and then take the field.

“I thought we had a good chance when I sent it in. And then when we were selected it was a little surreal,” Coleman said. “And since then working with the ‘Last Week Tonight’ team, they’ve been wonderful and detail oriented.”

The Moon Mammoths name was inspired by George Moon, who found the bone of a prehistoric mammoth while scuba diving in 1991. The remains are housed at the State Museum of Pennsylvania in Harrisburg.

Moon has become a regional celebrity since the rebranding was announced. He was at the game and caught the ceremonial first pitch from Oliver.

“It’s fun. I’m enjoying it,” Moon said. “From all those years ago to today, I would never have thought anything like this would’ve been possible. The newspaper did something on its 30th anniversary (in 2021). Other than that, I haven’t heard much.”

Coleman said that since the Moon Mammoths were unveiled, the team has done the equivalent of four years’ of online sales in three weeks. The line of people waiting to get into the team store, which was located in left field, stretched out to near home plate in the concourse area.

Karyn Drombosky and Sean Mizerski drove from Pittsburgh and were wearing homemade tusks as they waited to get into the team store.

“It’s just great. We’re big baseball fans. We see the Pirates all the time, and minor league games are fun. There’s so much silliness,” Drombosky said. “We watch John Oliver pretty regularly. We were like surprised but excited when we saw he picked the Erie team to take over.”

In addition to throwing out the first pitch, Oliver was a batboy during one inning and led the crowd in “Take Me Out to the Ball Game” during the seventh inning stretch. The cap and jersey that Oliver wore for the first pitch are going to the Baseball Hall of Fame.

Erie trailed 6-3 going into the bottom of the ninth but got within one run on Kevin McGonigle’s two-run double. Chesapeake’s Yaqui Rivera struck out Josue Briceño with the bases loaded to end the game.

“The atmosphere was great. Everything worked smoothly. It doesn’t happen very often in minor league baseball to be able to have an event like that. It was a fun night for everyone,” Erie manager Andrew Graham said.

The Moon Mammoths will be back on Aug. 19 as well as Sept. 12 and 13. Coleman said there will be at least four Moon Mammoths games next season.

“I love minor league baseball. There is a special eccentricity to it,” Oliver said. “It felt like a nice fit with our show because minor league baseball, as you know, is willing to try anything. That was proven by the fact that over half the league was willing to sight unseen, rebrand and put their trust in the hands of a group of people who are objectively untrustworthy. That’s a bad decision, and it’s that kind of bad decision making that I love about minor league baseball.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Joe Reedy
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

Valentines Day balloons
Arts & EntertainmentCulture
Meet the women ditching their husbands for ‘Galentine’s Day,’ with no men allowed ‘unless the bartender happens to be male’
By Alicia Rancilio and The Associated PressFebruary 9, 2026
2 hours ago
Sam Darnold #14 of the Seattle Seahawks
SuccessCareers
Super Bowl champion says he learned resilience from his plumber dad and PE teacher mom: ‘As long as you believe in yourself, anything is possible’
By Emma BurleighFebruary 9, 2026
3 hours ago
super bowl
CommentaryAdvertising
The Super Bowl reveals a dangerous gap in corporate strategy 
By Christopher VollmerFebruary 9, 2026
5 hours ago
Side-by-side photos of OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei
AIOpenAI
OpenAI vs. Anthropic Super Bowl ad clash signals we’ve entered AI’s trash talk era—and the race to own AI agents is only getting hotter
By Sharon GoldmanFebruary 9, 2026
7 hours ago
A girl carrying a bag of tennis balls and a tennis racket gets into the backseat of a car.
North AmericaLyft
Lyft introduces feature to help get teenagers out of the house: ‘The problems of 2026 are social isolation and too much screen time’
By Sasha RogelbergFebruary 9, 2026
8 hours ago
AsiaAircraft
Singapore’s ST Engineering debuts the AirFish: A ‘ground effect’ craft that flies a few meters above the sea at up to 116 miles per hour
By Angelica AngFebruary 9, 2026
11 hours ago

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
22 hours ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Commentary
We studied 70 countries' economic data for the last 60 years and something big about market crashes changed 25 years ago
By Josh Ederington, Jenny Minier and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
7 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.