• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

2

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?

1

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

2

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
PoliticsFortune Intelligence

Trump brokers deal for Coca-Cola to use ‘REAL Cane Sugar’ in U.S. Coke products

By
Nick Lichtenberg
Nick Lichtenberg
and
Fortune Intelligence
Fortune Intelligence
Down Arrow Button Icon
By
Nick Lichtenberg
Nick Lichtenberg
and
Fortune Intelligence
Fortune Intelligence
Down Arrow Button Icon
July 16, 2025, 5:59 PM ET
Coca-Cola
"Mexican Coke" is known for coming in the vintage, glass bottle.Matthew Healey/MediaNews Group/Boston Herald via Getty Images
Add Fortune on Google for similar content.

Coca-Cola will soon return to using real cane sugar in its U.S. products after decades of relying on high fructose corn syrup, according to none other than President Donald Trump, who claimed personal credit for brokering the shift.

Recommended Video

In a social media post, the president called the move “just better” for American consumers, and also predicted “this will be a very good move by them,” referring to the Atlanta-based beverage giant.Trump revealed on social media that Coca-Cola has “agreed to use REAL Cane Sugar in Coke in the United States” after discussions between himself and company leadership. 

In a statement, a Coca-Cola company spokesperson said: “We appreciate President Trump’s enthusiasm for our iconic Coca‑Cola brand. More details on new innovative offerings within our Coca‑Cola product range will be shared soon.”

The change is significant—since the mid-1980s, virtually all Coca-Cola sold in the U.S. has been sweetened not with sugar, but with high fructose corn syrup, a less expensive alternative, but a very politically potent one.

The commercial production of high fructose corn syrup takes place in Iowa, the top corn-producing state in the U.S. It’s been a major product for agribusiness since the 1970s, with companies such as Archer Daniels Midland having key plants in Iowa. They are a big player in Washington, D.C., as is the “farm lobby,” which refers to a number of institutions that lobby on behalf of farmers’ interests. U.S. farm policy—shaped by the farm lobby—subsidizes corn heavily and imposes tariffs and quotas on imported sugar, making high fructose corn syrup the default sweetener for many U.S. food producers. All of these dynamics are reinforced by Iowa’s role in presidential politics, with the state being the first presidential caucus in the electoral calendar.

When did Coke switch to corn syrup?

Coca-Cola’s original formula, dating back to its 19th-century origins, used cane sugar as the sweetener of choice. That changed during a period of economic and regulatory upheaval in the late 1970s and early 1980s.

Faced with rising sugar prices, prompted in part by U.S. government quotas and tariffs on imported sugar alongside growing subsidies for domestic corn, Coca-Cola began blending corn syrup with sugar in its beverages. The transition was complete by 1984. Even after the “New Coke” formula controversy and the return of “Coca-Cola Classic,” the drink retained high fructose corn syrup as its sweetener, not sugar.

The cult of “Mexican Coke”

Coca-Cola in other countries—most famously in Mexico and across Europe—has continued to use cane sugar, spawning a cult following for “Mexican Coke” among U.S. consumers who preferred the original taste.

American soda fans have long claimed to notice a difference in beverages sweetened with cane sugar. Imports of “Mexican Coke,” made with real sugar, became a popular niche item, prompting limited edition “throwback” sodas using cane sugar to appear periodically.

It remains unclear how quickly Coca-Cola will phase in cane sugar nationwide, and it likewise remains unclear how this move fits within Trump’s broader use of tariffs, including the tariffs predating his tenure that make sugar imports more expensive than subsidized corn. But it’s a major change beyond just a beverage giant’s soda recipe.

Coca-Cola did not immediately respond to a request for comment. Fortune has also sent requests for comment to the American Farm Bureau Federation and the Iowa Corn Promotion Board.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Authors
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon
Fortune Intelligence
By Fortune Intelligence

Fortune Intelligence uses generative AI to help with an initial draft, thereby bringing you breaking business news faster while maintaining our high standards of accuracy and quality. These stories are edited by Fortune's senior business editors to verify the accuracy of the information before publishing.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Politics

President Donald Trump shakes hands with American mixed martial artist Josh Hokit as Hokit stands on the edge of the UFC ring during a championship event at the White House.
CryptoDonald Trump
UFC fighters at the White House got paid with Trump family stablecoins—but an ethics expert says a gap in the law allows this
By Camila Grigera NaónJune 15, 2026
4 hours ago
gavin
PoliticsElections
Gavin Newsom accuses Trump of launching political probe into him. The real issue may be his wife’s taxes
By Sophie Austin, Alanna Durkin Richer and The Associated PressJune 15, 2026
5 hours ago
Katie Moussouris, the founder and CEO of Luta Security.
AIAnthropic
‘Fix this code’—the three little words behind the U.S. government decision that shut down Anthropic’s Fable and Mythos AI models
By Jeremy KahnJune 15, 2026
7 hours ago
mitch
North AmericaCongress
Mitch McConnell, 84, hospitalized with no details released; term ends in January
By The Associated PressJune 15, 2026
13 hours ago
3d
North AmericaCrime
‘It’s not going to work’: New York’s 3D printer gun-blocking law isn’t even supported by its own supporters
By David A. Lieb and The Associated PressJune 15, 2026
13 hours ago
non
MPWNon-Profit
America’s nonprofits and foundations launch huge PR campaign because Washington is treating them like an enemy
By James Pollard and The Associated PressJune 15, 2026
13 hours ago

Most Popular

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
3 days ago
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
3 days ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
2 days ago
Current price of oil as of June 15, 2026
Personal Finance
Current price of oil as of June 15, 2026
By Joseph HostetlerJune 15, 2026
13 hours ago
SpaceX surge further boosts Saudi billionaire prince’s fortune
Investing
SpaceX surge further boosts Saudi billionaire prince’s fortune
By Adveith Nair and BloombergJune 14, 2026
1 day ago
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Energy
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
By Jason MaJune 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.