- Americans now believe it takes an average of $2.3 million to be considered wealthy. That’s a 21% rise since 2021, reflecting the way inflation and soaring costs have changed perceptions of wealth. While definitions of wealth vary by generation, most agree it’s not just about the money but also about security, well-being, and quality of life.
“If I had a million dollars… I’d be rich,” the Barenaked Ladies sang in their hit 1988 song.
At the time, a million dollars felt like a lot. But as inflation and tariffs have made essentially everything more expensive, that amount of money doesn’t feel like all that much at all. In fact, Americans now think it takes an average of $2.3 million to be considered wealthy, according to a Charles Schwabreport released Wednesday.
The financial services firm surveyed 2,200 adults between the ages of 21 to 75 from April 24 to May 23, so a variety of generations offered their input. The average response for what it takes to be considered “financially comfortable” was $839,000.
While the reported $2.3 million was a slight drop from last year’s Modern Wealth Survey at $2.5 million, it’s still 21% higher than the 2021 figure of $1.9 million.
Respondents also reported the bar to achieve monetary wealth feels as if it’s increasing and 63% said it feels like it takes more money to be wealthy today compared to last year, citing the impacts of inflation, a worsening economy, and higher taxes.
Brad Clark, founder and CEO of financial advisory firm Solomon Financial, said these sentiments are relatively reflective of what he hears from his clients. There are a large number of millionaires in the U.S. when you factor in all assets, he told Fortune, but this typically includes their home, meaning their investable assets are typically less than $1 million.
“With so many middle-class Americans being considered millionaires, it stands to reason that the average individual would consider $2.3 million to be wealthy, as it may seem out of reach,” Clark said.
But experts said being considered wealthy doesn’t necessarily equate being opulent in all life choices.
The $2.3 million figure is “not luxury for everyone, but security. It’s wanting to have a house, retire well, have family, and have one’s time,” William “Bill” London, a lawyer and partner at Kimura London & White LLP who routinely handles high-net-worth families and individuals in divorces and estate cases, told Fortune. “Affluence is not about excess, but about reducing anxiety.”
What it means to be wealthy for different generations
The Charles Schwab survey showed when compared with other generations, Gen Z tends to set lower thresholds for what it takes to be wealthy and financially comfortable— $1.7 million and $329,000, respectively. Meanwhile, millennials and Gen Xers say it takes $2.1 million to be wealthy, and $2.8 million for baby boomers.
That may have to do with how exactly different generations define wealth. Earlier generations like baby boomers more frequently frame wealth in terms of security, London said, with a focus on property, pension, and assets that get passed down. Younger generations, on the other hand, more frequently consider experiences, freedom from debt, and lifestyle decisions, he added.
“More of my younger clients are more concerned about breathing space and time than they are about a big house or pricey assets,” London said. “Their definition of wealth is more about lifestyle than about acquisition.”
But it could also be the fact younger generations have a harder time acquiring large assets like a home due to comparatively high mortgage rates and home prices.
“Millennials and Gen Z are justifiably pessimistic about the prospects of home ownership, which historically was the most common way for Americans to build wealth,” Markus Schneider, associate professor and chair of the economics department at University of Denver, told Fortune. “There are lots of reasons why millennials and Gen Z may feel less secure about the world than the boomers did when they were the same age, and that may also impact how they feel about their wealth.”
Despite the differences among generations, experts agree it takes more than money to feel wealthy—and it shows in the Charles Schwab report. Some of the most popular personal definitions of wealth include happiness, physical health, mental health, quality of relationships, accomplishments, amount of free time, and material possessions.
“You don’t have to look too far to find a study that shows how depressed ultra-wealthy people often are. If you are defining wealth solely based on dollars, you likely will be disappointed when you achieve the number,” Clark said. “True wealth is being able to use your assets to free up your time to benefit those around you. The happiest people tend to be those with a greater purpose in life.”
