Intuit CEO Sasan Goodarzi on ‘the most significant launch we’ve ever had in our history’

Intuit has four themed agents—a customer one for spotting leads in emails, drafting emails, and tracking interactions to the point of sales; one for payments to streamline and speed up that process; another for finance, to analyze and help you boost the health of your business; and a fourth for accounting, to reconcile expenses and make your bookkeepers happy. If I’d had this a decade ago, I might have remained an entrepreneur.

“By far, this is the most significant launch we’ve ever had in our history because it’s end-to-end,” Goodarzi told me. “The fact that we have launched a virtual team that can do a lot of work, from managing your leads to making sure you get paid and your accounting is done, and it’s a combination of AI and humans doing the work. It’s been in the works for six years.”

“It’s not about workflows,” he said. “It’s about a business feed that does everything for the customer while they’re always in control. And it’s not just about technology; it’s also about human expertise because, in our world, even Millennials, they want the reassurance of a human.” When I asked Goodarzi to reflect on what this means for the identity of a company that most associate with taxes and accounting, he said: “I want us to be known as the money company because of how we help businesses and consumers.”

More news below.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

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The markets

• For the third day in a row, investors will be watching today to see if the S&P 500 can break its all-time record. The index closed at 6,141 yesterday, just a few points below its record high from February (6,144.15). S&P futures were up 0.24% this morning, priced at $6,209.50, above the index’s all-time high. Stoxx Europe 600 was up 0.85% this morning in early trading. Japan’s Nikkei 225 was up 1.43% this morning. The major indexes in South Korea, Hong Kong and China all declined.

From the analysts

• EY-Parthenon on “tariff shock”: “What we’re witnessing is an economy temporarily buffered from the tariff shock by smart logistics maneuvers, proactive pricing strategies, and some foreign exporter concessions. These adaptations have bought time—but they are ultimately finite. As inventory buffers thin, bonded warehouse timelines expire, and cost absorption runs its course, price pressures are likely to surface more clearly in the second half of 2025. The resulting inflation reacceleration will erode demand, compounding the drag on real activity,” per Gregory Daco.
• Oxford Economics on the revised Q1 GDP number: “The decline in Q1 GDP was a touch more than previously thought, but the details are more troubling because of the downward revision to real final sales to domestic purchasers, the engine of the economy,” per Ryan Sweet.
• Macquarie on the “shadow” Fed: “Trump's desire to "shadow" the Fed using a designated replacement for Chair Jay Powell isn't a good way to promote the perceptions of integrity and autonomy in US policy-making and, by extension, that of the reserve currency status of the USD. Some of this narrative is seeping into perceptions of the USD and contributing to its sell-off this week,” per Thierry Wizman and Gareth Berry.
• JPMorgan on retail stock traders: “After several muted weeks, retail activity picked up meaningfully as equities chased new all-time highs. As of Wednesday’s close, retail investors net bought $3.2B – marking a sharp reversal from last week’s lull and +0.8z above their 1Y average (vs. -0.5z last week). … Last week’s flow was almost entirely ETF-driven (+$3.6B),” per Emma Wu and team.

Around the watercooler

Can AI help America make stuff again? by Jeremy Kahn

Mark Zuckerberg’s dream for AI chatbots to become your friend is as unhealthful as ‘junk food,’ Hinge CEO says by Sydney Lake

The decision that tanked Pinterest’s stock helped make it a Gen Z winner by Massimo Marioni

The Trump administration just took a big step toward considering crypto assets during home loan applications by Catherine McGrath

It’s not just Gen Z: This baby-boomer bank CEO says his MBA was a waste—and the skills he learned have ‘degraded, degraded, degraded’ since college by Emma Burleigh

CEO Daily is compiled and edited by Nina Ajemian and Jim Edwards.