• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsEnergy

Fate of $20 billion US home solar market lies in GOP Senate hands

By
Mark Chediak
Mark Chediak
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Mark Chediak
Mark Chediak
and
Bloomberg
Bloomberg
Down Arrow Button Icon
May 24, 2025, 10:14 AM ET
The bill passed by the House this week would strip away tax credits for companies that lease rooftop solar systems as well as homeowners who buy them outright.
The bill passed by the House this week would strip away tax credits for companies that lease rooftop solar systems as well as homeowners who buy them outright.Getty Images

The troubled, $20 billion US residential solar market’s future rests on whether Senate Republicans will challenge their brethren in the House of Representatives and change provisions of the massive tax and spending bill that executives and analysts alike say would devastate the industry.

Recommended Video

The bill passed by the House this week would strip away tax credits for companies that lease rooftop solar systems as well as homeowners who buy them outright. The industry is already reeling from tariffs on imported equipment, high interest rates and reduced state incentives in California, the nation’s biggest residential solar market. One major rooftop solar company — Sunnova Energy International Inc. — is laying the groundwork for a bankruptcy filing, and analyst Philip Shen at Roth Capital Partners warned the bill as written would effectively shut down the industry, starting next year. 

Now, solar executives’ hopes rest on moderate Republican senators, some of whom have already said they don’t favor gutting clean-energy incentives. But given the party’s slim majority in the House, it’s unclear how willing they will be to change the bill and risk alienating fiscal hardliners in the lower chamber. 

“I think there are many senators that are also focused on the fact that you don’t want pull out the rug,” said Mary Powell, chief executive officer of Sunrun Inc., the nation’s biggest residential solar company. She called the House bill “not workable for Americans” and warned it would “slash consumers’ access to affordable, reliable solutions.”

The industry has been struggling despite subsidies from former President Joe Biden’s Inflation Reduction Act. High interest rates have made it more expensive for companies to raise capital and for customers to finance solar panels. California cut the amount of money solar homeowners receive for electricity they supply to the power grid, lengthening the amount of time needed to recoup the cost of their systems.

Read More: US Clears Way for Tariffs on $13 Billion of Solar Imports

In addition, the US International Trade Commission voted this week to move toward slapping tariffs on solar equipment from four Southeast Asian countries that provide the bulk of imported cells and panels, with levies ranging from 34% to 3,521% depending on the country and manufacturer involved. The vote was the culmination of a trade probe, and the US has already been collecting preliminary duties for months.

US residential solar installations fell 20% last year, according to BloombergNEF data. If the federal tax credits go away, the market will see a further 18% drop over the next ten years, said BNEF analyst Pol Lezcano. 

The release of the House bill on Thursday sent solar shares tumbling, with Sunrun losing more than one-third of its market value. Equipment sellers Enphase Energy Inc. and SolarEdge Technologies Inc. also fell. Solar executives blasted the bill for essentially repealing much of the IRA, which President Donald Trump has called the “green new scam.” Former Sunnova CEO John Berger, in an interview on Bloomberg Television, said ending the solar tax credits for homeowners would be “patently unfair and un-American.”  

Israel-based SolarEdge recently opened manufacturing plants in Texas and Florida, lured by the IRA’s incentives. “Removing the credits prematurely removes the business certainty necessary to continue the US investments SolarEdge has made,” a company representative said in an emailed statement.

The impact on installation companies — many of them smaller, mom-and-pop operations — could be severe, if homeowners decide they can no longer afford going solar. Leon Keshishian, CEO of Civic Renewables, called the potential loss of tax credits “a killer” that could force him to cut staff at his company, which installs residential systems in Virginia, Maryland, Pennsylvania, Ohio and Florida. “It’s going to be incredibly challenging,” he said.

The loss of tax credits for solar leasing could be particularly damaging, since leases account for about 70% of new solar installations, said Joseph Osha, a clean energy analyst for Guggenheim Securities. “It’s pretty dire,” he said.

Solar industry leaders vowed an aggressive lobbying push in the Senate to change legislation that they say would result in economic upheaval and hundreds of thousands of job losses.

“We urge the Senate to reject the strident House approach and pass a reasonable energy policy for the American people,” Jason Grumet, CEO of the American Clean Power Association, said at the trade group’s annual convention in Phoenix.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Mark Chediak
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Politics

Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
EnergyIran
Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
By Jason MaMay 3, 2026
1 hour ago
Former NYC Mayor Giuliani in critical condition, Trump says
PoliticsRudy Giuliani
Former NYC Mayor Giuliani in critical condition, Trump says
By Maria Paula Mijares Torres and BloombergMay 3, 2026
4 hours ago
Trump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
PoliticsIran
Trump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
By Adam Schreck, Melanie Lidman, Cara Anna and The Associated PressMay 3, 2026
6 hours ago
Basic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
EconomyCuba
Basic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
By Danica Coto and The Associated PressMay 3, 2026
6 hours ago
As economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
EconomyRussia
As economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
By Jason MaMay 3, 2026
7 hours ago
Secret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
Politicsgun violence
Secret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
By The Associated PressMay 3, 2026
9 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
3 days ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
17 hours ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
2 days ago
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
AI
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
15 hours ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
3 days ago
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
Commentary
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
By Blake O'ShaughnessyMay 3, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.