• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCFO Daily

CFOs need a new ‘playbook’ for tariff-fueled uncertainty

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
May 8, 2025, 7:55 AM ET
Getty Images

Good morning. The Federal Reserve announced on Wednesday it would leave interest rates unchanged as more clarity is needed about where the economy is headed as a result of changes to U.S. trade policy.

The federal funds rate, which banks use to borrow from one another overnight, remains at a target range of 4.25% to 4.5%. Although economic activity continues to expand at a solid pace, inflation remains somewhat elevated, the Federal Open Market Committee said in a statement. “Uncertainty about the economic outlook has increased further.”

Recommended Video

“There’s so much uncertainty about the scale, scope, timing, and persistence of the tariffs,” Fed Chair Jerome Powell said during a press conference on Wednesday. There’s an expectation that inflation will move further above target. “It’s not a situation where we can be preemptive,” he said.

Powell’s comments underscore a critical reality for business leaders, according to Gregory Daco, chief economist at EY. “For businesses, this means two things,” Daco explained. “First, monetary policy may not provide the usual cushion against shocks from tariffs or broader geopolitical disruptions in the near term. Second, companies should brace for prolonged ambiguity in interest rate expectations and economic momentum.”

As a result, firms may need to recalibrate their strategies, Daco said. Hiring plans should emphasize flexibility, he explained. Investment decisions, meanwhile, should prioritize resilience, focusing on efficiency gains, supply-chain reconfiguration, and cost control, rather than large-scale capacity buildouts, he added. “In essence, this is a time for strategic patience and operational agility,” Daco said.

The uncertainty created by the White House combined with inflation, which remains above the Fed’s targets, together “conspire to make it very difficult for the Fed to cut at any point this year,” Brett House, an economist and professor of professional practice at Columbia Business School, told me.

“The erratic articulation and implementation of the White House’s tariff policy has put a chilling effect on businesses, their decision-making processes, and investment and hiring decisions,” House said. It’s incredibly difficult to price risk, to borrow, to invest and hire with any expectation or clear view on what the potential returns from those actions are going to be, he said. 

Coming into 2025, CFOs were facing much less uncertainty than during the pandemic, or that they face now, House said. “The uncertainty that CFOs are facing now is solely a byproduct of policy decisions and the manner in which they’re being brought forward by this White House,” he said. “That calls for a different playbook than in the past.” Predicting that mindset of the president regarding tariffs is “incredibly difficult,” he added.

Powell’s acknowledgment that the economy could deteriorate despite its current strength serves as a cautionary signal, Daco said. “For businesses, the key is to prepare without overreacting,” he said. “That means reinforcing balance sheets, securing access to liquidity, and scenario planning around a wider range of outcomes—particularly those that include slower demand, tighter financial conditions, and potential supply disruptions linked to tariffs.”

Sheryl Estrada
sheryl.estrada@fortune.com

*****
New survey: Tariffs could potentially reshape the business landscape, raising concerns about new risks and cost pressures. As a finance leader, your insights are critical. By sharing your perspective in CFO Daily’s short survey on tariffs, your experience can help others turn risk into resilience. Please take a few minutes to complete the survey and join your peers in shaping how the office of the CFO navigates this era of trade uncertainty. Share your voice—you can complete our survey here. Thank you!

Leaderboard

Luka Mucic will step down as CFO and as executive director of the board of Vodafone Group Plc (Vodafone), no later than early 2026 to pursue an external opportunity as the CEO of Vonovia SE, a DAX 40 company. Vodafone, a telecoms company, is conducting a search for his successor.

Rodrigo Brumana was appointed CFO of Joby Aviation, Inc. (NYSE: JOBY), a company developing electric air taxis, effective May 29. Brumana is a seasoned Silicon Valley CFO, with experience scaling complex global finance operations at HP, Amazon, eBay and, most recently, Poshmark. 

Big Deal

Global employee engagement declined to 21% in 2024, with managers experiencing the largest drop, according to Gallup's latest “State of the Global Workplace” report. The firm estimates that the loss of productivity will cost the global economy $438 billion. This marks only the second decline in engagement in the past 12 years. 

Courtesy of Gallup

Going deeper

“OpenAI hires Instacart CEO Fidji Simo for major leadership role” is a new Fortune report by Jeremy Kahn.

From the report: “OpenAI announced that it is hiring Instacart CEO Fidji Simo to oversee its product offerings and business operations. Simo, who told Instacart staff that she would have the title CEO of Applications at OpenAI, will report directly to OpenAI cofounder and CEO Sam Altman. Altman said in a message to employees that OpenAI shared on its website that he will ‘continue to directly oversee success’ across the three core areas of OpenAI’s operations, which include its products, research activities, and build-out of computing infrastructure to support those first two areas.”

Overheard

“Companies aren’t engaging in socially responsible work just to look good. They are doing it because it drives real business results.”

—Andrea Wood, president and CEO of the Association of Corporate Citizenship Professionals, writes in a new Fortune opinion piece. 

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.
About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
LinkedIn iconTwitter icon

Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone service
By Jacqueline MunisFebruary 5, 2026
1 day ago
placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
3 days ago
placeholder alt text
Economy
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
1 day ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
2 days ago
placeholder alt text
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at home
By Nick LichtenbergFebruary 5, 2026
1 day ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersMPW Daily
Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl
By Emma HinchliffeFebruary 6, 2026
7 hours ago
Woman with blonde hair sitting on stage
Newsletterssuccess
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
8 hours ago
NewslettersCFO Daily
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
10 hours ago
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
NewslettersTerm Sheet
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
11 hours ago
NewslettersFortune Tech
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
12 hours ago
NewslettersCEO Daily
Disney’s Bob Iger achieves an essential feat for outgoing CEOs: giving his successor a clean slate
By Diane BradyFebruary 6, 2026
13 hours ago