• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Andy Jassy asked Amazon employees to call out all the red tape at the company and received almost 1,000 replies

By
Beatrice Nolan
Beatrice Nolan
Tech Reporter
Down Arrow Button Icon
By
Beatrice Nolan
Beatrice Nolan
Tech Reporter
Down Arrow Button Icon
April 10, 2025, 10:25 AM ET
Andy Jassy speaking at an event.
Jassy said Amazon had already made over 375 changes based on this feedback.Michael Nagle/Bloomberg via Getty Images
  • Amazon CEO Andy Jassy is pushing to eliminate bureaucracy and flatten the company’s structure, aiming to boost efficiency and give more ownership to individual contributors. The CEO said he has made hundreds of changes based on employee feedback on company red tape.

Andy Jassy is on a mission to eliminate “bureaucracy” at Amazon. In his annual letter to shareholders, the CEO said he asked employees to send examples of red tape at the company and received almost 1,000 responses.

Recommended Video

“Builders hate bureaucracy. It slows them down, frustrates them, and keeps them from doing what they came here to do. As leaders, we don’t always see the red tape buried deep in our organizations, but we can sure as heck eliminate it when we do,” he wrote.

Jassy said Amazon had already made over 375 changes based on this feedback. “We need to move fast, and we are committed to rooting out bureaucracy that ties up time and dispirits our teammates,” he added.

Fortune has contacted Amazon to ask what changes they have made but has yet to receive a response.

The CEO also encouraged the company to operate like a “startup,” emphasizing there was a difference between process and bureaucracy.

“When you’re running something at scale, you need mechanisms to deliver the right experience and constant improvement for customers. However, as companies grow and add more managers, unneeded processes get layered on that add little value,” he said.

It’s the first time Jassy has criticized middle managers and encouraged a “flatter” company structure.

Last September, the Amazon CEO said that he wanted to “increase the ratio of individual contributors to managers by at least 15% by the end of Q1 2025.” He’s since said that Amazon has already surpassed the marker and that the change will free up mobility across the company.

“It’s going to allow us, for the people that are doing the work, they’re gonna have more ownership and they’re going to be able to move more quickly,” Jassy said in March.

Big Tech companies are looking to flatten company structures

Compressing company hierarchies has been a wider trend across the tech industry.

Since 2023, Meta CEO Mark Zuckerberg has been advocating for a “flatter” company structure, arguing that asking middle managers to become individual contributors would increase efficiency across the board.

Google also laid off some of its middle management positions in 2023, telling employees it would be harder to get into those roles moving forward. 

Last year, Shopify also announced it was “flattening” its organization structure to incentivize more employees to become individual contributors.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Beatrice NolanTech Reporter
Twitter icon

Beatrice Nolan is a tech reporter on Fortune’s AI team, covering artificial intelligence and emerging technologies and their impact on work, industry, and culture. She's based in Fortune's London office and holds a bachelor’s degree in English from the University of York. You can reach her securely via Signal at beatricenolan.08

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

Brown
CybersecuritySocial Media
Mass shootings on campus give rise to a new kind of life-saving service journalism: an anonymous message board called Sidechat
By Leah Willingham and The Associated PressJanuary 8, 2026
12 hours ago
PoliticsDefense
Founder of $30 billion defense tech company Anduril embraces Trump’s threat to crack down: It’s ‘good to scare people sometimes’
By Marco Quiroz-GutierrezJanuary 8, 2026
15 hours ago
Jassy
Workplace CultureAmazon
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
17 hours ago
kappos
CommentaryEconomics
The Nobel Prize winners have a lesson for us all
By David J. KapposJanuary 8, 2026
17 hours ago
Dario Amodei sits in a white chair in front of a pink background and speaks animatedly.
AIEye on AI
AI is boosting productivity. Here’s why some workers feel a sense of loss
By Sharon GoldmanJanuary 8, 2026
18 hours ago
Mark DesJardine
CommentaryM&A
Warner Bros. Discovery’s board isn’t choosing a deal — it’s avoiding one
By Mark DesJardineJanuary 8, 2026
18 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
3 days ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
19 hours ago
placeholder alt text
Future of Work
AI layoffs are looking more and more like corporate fiction that's masking a darker reality, Oxford Economics suggests
By Nick LichtenbergJanuary 7, 2026
2 days ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
17 hours ago
placeholder alt text
Real Estate
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
15 hours ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
3 days ago