• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceSouthwest Airlines

Southwest Airlines coined the phrase ‘bags fly free.’ Now it’s dropping the 50-year-old perk for everyone except high-status loyalty customers

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
March 11, 2025, 10:34 AM ET
Southwest Airlines is ending its most popular customer perk.
Southwest Airlines is ending its most popular customer perk. Kevin Carter/Getty Images
  • Southwest Airlines will begin charging customers for luggage. The change reverses a 50-year policy for the carrier. It is set to begin on May 28, though select customers will be able to avoid the charges.

For more than 50 years, customers who boarded a Southwest Airlines flight knew they were saving at least a little money by not having to pay extra for their luggage. Like so many other perks in the airline industry, however, that policy is about to change.

The carrier is making changes to its “bags fly free” policy as part of a wider shakeup. Any bookings made on or after May 28 will bring baggage charges for all but two kinds of passenger: those in the highest loyalty status, and those who pay for the most expensive tickets. Passengers with the airline’s second-highest level of status, or a Southwest credit card, will be allowed to check one bag for free.

The airline has not said what it will charge other passengers for luggage.

It’s a gigantic shift for Southwest, which less than six months ago described the free-baggage policy as the “moat” that set the airline apart from competitors. (Other airlines have been charging for luggage for years, often pocketing over $1 billion or more in additional revenue from the practice.)

It’s not just luggage policies that are changing. Southwest will also be adding a new fare level, which is essentially the same as basic economy at other carriers. Those tickets will have a number of restrictions and will not allow the passenger to make a seat assignment in advance. Flight credits, which say their expiration dates vanish during the pandemic, will also once again get a shelf life, disappearing if they’re not used.

Southwest has been making changes to its policies for some time now, last year getting rid of open seating and expanding legroom in some seats. The carrier has been under pressure to raise revenues from an activist investor who took a stake in the carrier last year.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

EnergyEnergy Industry
Chevron’s CEO says oil prices are still too low—and the effects of the Strait of Hormuz closure are not ‘fully priced in’
By Jordan BlumMarch 23, 2026
39 minutes ago
man on stage at conference
CryptoCryptocurrency
Strategy purchases another $76 million worth of Bitcoin, all through sales of common stock
By Carlos GarciaMarch 23, 2026
1 hour ago
Warren Buffett with Creighton basketball temporary tattoos on his face
C-SuiteNCAA March Madness
Kalshi takes a page from Warren Buffett’s March Madness playbook by offering $1 billion for a perfect bracket
By Jacqueline MunisMarch 23, 2026
2 hours ago
fatih birol
EnergyIran
The Iran oil crisis is the worst energy shock ever recorded. World leaders aren’t ready, says IEA chief
By Jake AngeloMarch 23, 2026
3 hours ago
CEO of BlackRock Larry Fink speaks during a panel at the BlackRock Infrastructure Summit on March 11, 2026 in Washington, DC.
Economywealth inequality
Larry Fink says today’s economic anxiety stems from people increasingly feeling like capitalism isn’t working for them
By Eleanor PringleMarch 23, 2026
3 hours ago
trump
Commentarynational debt
The Treasury just declared the U.S. insolvent. The media missed it
By Steve H. Hanke and David M. WalkerMarch 23, 2026
4 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.