• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceCryptocurrency

The pastor who gave the benediction at Trump’s inauguration just launched his own memecoin

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
January 23, 2025, 11:33 AM ET
Reverend Lorenzo Sewell delivers his benediction at Donald Trump's second inauguration.
Reverend Lorenzo Sewell delivers his benediction at Donald Trump's second inauguration.Saul Loeb/AFP/Bloomberg via Getty Images
  • Lorenzo Sewell has launched a memecoin, following his head-turning appearance at Donald Trump’s inauguration. That has brought a wave of criticism, as the coin flounders.

Lorenzo Sewell, the Michigan pastor who led the benediction at Donald Trump’s inauguration ceremony Monday, is turning heads again after launching his own memecoin shortly after leaving the stage.

In a post on Twitter/X made at 3:34 p.m. on Monday, Sewell unveiled the cryptocurrency, writing: “The crypto community was kind enough to send me $Lorenzo, so I have permanently locked my tokens into a Liquidity Pool, so that I will never sell on the community but rather just earn fees as our token continues to flourish!”

In a video attached to the post, he asked followers to “do [him] a favor and go and get that coin” to help him accomplish what he called God’s vision on Earth. “”I want you to be able to see politics become manifest not just in a way where we’re praying over political gatherings but where we’re seeing us become the hands and the feet of the Lord, Jesus Christ. Would you help me?”

Sewell turned heads during the inauguration by citing Martin Luther King’s “I have a dream” speech in his invocation; he was a fierce supporter of Trump in the 2024 campaign, speaking at the Republican National Convention and hosting Trump at his church.

Reaction to his launch of the coin, particularly so soon after his moment in the national spotlight, has been a strong backlash on social media. Many users have accused him of trying to swindle people, and one accused him of “stealing from the poor.”

Stealing from the poor is an affront to the gospel.

— Christopher Hale (@chrisjollyhale) January 20, 2025

You seem like an embarrassing fake Christian trying to grift off people.

— Art Candee 🍿🥤 (@ArtCandee) January 20, 2025

While memecoins for Trump and his wife Melania have both seen sharp gains since their launch, Sewell’s token has not caught on fire. As of Thursday morning, the price stood at $0.0002541—and the market cap was less than $267,000.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Finance

larry page
Real EstateTaxes
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
13 hours ago
Personal Financemortgages
How to get a personal loan if you’re self-employed
By Joseph HostetlerJanuary 8, 2026
14 hours ago
sudhakar
CommentaryM&A
I’m the SolarWinds CEO. Here’s why a $4.4 billion move to go private was right for us
By Sudhakar RamakrishnaJanuary 8, 2026
14 hours ago
Personal FinanceSavings
Best money market accounts of January 2026
By Glen Luke FlanaganJanuary 8, 2026
15 hours ago
US President Donald Trump looks on during a Mexican Border Defense Medal presentation in the Oval Office of the White House in Washington, DC, on December 15, 2025. (Photo by ANDREW CABALLERO-REYNOLDS / AFP via Getty Images)
EconomyDonald Trump
3 things Trump did in 24 hours to show that he’s in control of American business
By Eva RoytburgJanuary 8, 2026
15 hours ago
Personal Financechecking accounts
Best banks for early direct deposit of January 2026
By Glen Luke FlanaganJanuary 8, 2026
15 hours ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
3 days ago
placeholder alt text
Future of Work
AI layoffs are looking more and more like corporate fiction that's masking a darker reality, Oxford Economics suggests
By Nick LichtenbergJanuary 7, 2026
2 days ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
17 hours ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
15 hours ago
placeholder alt text
Real Estate
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
13 hours ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.