• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceCryptocurrency

The pastor who gave the benediction at Trump’s inauguration just launched his own memecoin

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
January 23, 2025, 11:33 AM ET
Reverend Lorenzo Sewell delivers his benediction at Donald Trump's second inauguration.
Reverend Lorenzo Sewell delivers his benediction at Donald Trump's second inauguration.Saul Loeb/AFP/Bloomberg via Getty Images
  • Lorenzo Sewell has launched a memecoin, following his head-turning appearance at Donald Trump’s inauguration. That has brought a wave of criticism, as the coin flounders.

Lorenzo Sewell, the Michigan pastor who led the benediction at Donald Trump’s inauguration ceremony Monday, is turning heads again after launching his own memecoin shortly after leaving the stage.

In a post on Twitter/X made at 3:34 p.m. on Monday, Sewell unveiled the cryptocurrency, writing: “The crypto community was kind enough to send me $Lorenzo, so I have permanently locked my tokens into a Liquidity Pool, so that I will never sell on the community but rather just earn fees as our token continues to flourish!”

In a video attached to the post, he asked followers to “do [him] a favor and go and get that coin” to help him accomplish what he called God’s vision on Earth. “”I want you to be able to see politics become manifest not just in a way where we’re praying over political gatherings but where we’re seeing us become the hands and the feet of the Lord, Jesus Christ. Would you help me?”

Sewell turned heads during the inauguration by citing Martin Luther King’s “I have a dream” speech in his invocation; he was a fierce supporter of Trump in the 2024 campaign, speaking at the Republican National Convention and hosting Trump at his church.

Reaction to his launch of the coin, particularly so soon after his moment in the national spotlight, has been a strong backlash on social media. Many users have accused him of trying to swindle people, and one accused him of “stealing from the poor.”

Stealing from the poor is an affront to the gospel.

— Christopher Hale (@chrisjollyhale) January 20, 2025

You seem like an embarrassing fake Christian trying to grift off people.

— Art Candee 🍿🥤 (@ArtCandee) January 20, 2025

While memecoins for Trump and his wife Melania have both seen sharp gains since their launch, Sewell’s token has not caught on fire. As of Thursday morning, the price stood at $0.0002541—and the market cap was less than $267,000.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

powell
CommentaryFederal Reserve
The Strait of Hormuz is the fourth large supply shock this decade. Welcome to the new era of global disorder
By Jon HilsenrathMarch 21, 2026
29 minutes ago
RetailCostco
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
By Sydney LakeMarch 21, 2026
59 minutes ago
SuccessFour day work week
Covid gave us hybrid work. The Iran War might give us a four-day week—and this time, experts say it could stick
By Orianna Rosa RoyleMarch 21, 2026
2 hours ago
gen z
CommentaryCareers
The entry-level job market is the worst it’s been in 37 years. Stop blaming Gen Z
By Janelle Jones and Nia LawMarch 21, 2026
2 hours ago
A woman looks frustrated a computer
AIWomen
Women are avoiding the very technology that threatens them most, as expert warns of a ‘two-tiered AI economy’ approaching
By Jacqueline MunisMarch 21, 2026
3 hours ago
AIFinance
Why Block’s COO is tracking ‘gross profit per employee’—and how AI is on track to double it to $2 million
By Sheryl EstradaMarch 21, 2026
3 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.