• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Financewildfires

Polymarket users are hoping to profit from the devastation in California, betting on how far the deadly fires will spread 

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
January 9, 2025, 1:58 PM ET
A person stands outside a burning home, holding a garden hose
California wildfires that erupted Tuesday have killed at least five people and forced more than 100,000 to evacuate.Mario Tama/Getty Images
  • Users of prediction market platform Polymarket are callously wagering on the spread of the disastrous California wildfires, which have killed at least five people and forced more than 100,000 to evacuate.

The deadly California wildfires that have claimed lives, destroyed communities, and forced thousands to flee their homes to safety have spurred Polymarket gamblers to wager on the devastation left in their wake. Users have placed bets on about 20 predictions as of Thursday, ranging from whether the catastrophe will spread to Santa Monica to the number of acres the blaze will engulf by Sunday. About 20% of users have predicted decimation up to 80,000 acres, and some of these predictions have accumulated pools exceeding $100,000. 

Recommended Video

Users who invest in the correct outcomes on the betting platform—all bets are done in cryptocurrency—will profit from wagers on the severity and duration of the fires. 

As Polymarket gamblers seek new opportunities, LA communities are mourning their dead and the ruins of their homes and neighborhoods. The blazes have spread across the Palisades neighborhood of Los Angeles and have engulfed more than 17,000 acres, destroyed at least 2,000 homes, killed at least five, and forced more than 100,000 people to evacuate. 

On Wednesday afternoon, Polymarket shared on X a 91% chance the Palisades first burned more than 10,000 acres by Friday. The platform has a designated tab on its website for the fires and has been posting updates on related bets on social media. 

“That’s 12x the size of Central Park,” the post said.

The 'gamblification' of disasters

Polymarket’s decision to allow individuals to bet on and profit from the disaster that has claimed lives, homes, and futures has raised ethical concerns, and users are facing backlash and condemnation.

“The gamblification of everything is Evil in [the] fullest sense of the word," Bates College environmental studies professor Tyler Austin Harper said in an X post. "Capital-E Evil."

But one Polymarket backer, Ethereum creator Vitalik Buterin, has previously supported controversial wagers, including users being able to bet on the timing of a ceasefire between Israel and Hezbollah, a conflict that has recently killed up to 4,000 people. He argued Polymarket users see the site as a news—not a gambling—platform, where people’s opinions (in the form of wagers) are more accurate than internet speculation because the stakes are higher.

“It's not about ‘make money from bad stuff happening’,” Buterin wrote on X in September. “It's about creating an environment where speech has consequences (so both unjustified fearmongering *and* unjustified complacency are punished), without relying on governmental or corporate censors.”

Buterin did not immediately respond to Fortune’s request for comment.

The Polymarket predictions also include wagers on the likelihood of Los Angeles mayor Karen Bass leaving office before April. Last year, Bass approved a $17 million cut to the fire department’s overtime budget, which allocated money to training and fire prevention. Ahead of the fires’ rapid eruption Tuesday, Bass was in Ghana on a diplomatic visit, leaving City Council president Marqueece Harris-Dawson in charge during the disaster’s early moments. A spokesperson for Bass did not immediately respond to Fortune’s request for comment.

The consequences of the yet-to-be-contained wildfires will likely be dire. Insurance carriers have fled California in recent years due in part to previous natural disasters that wiped out company profits. State Farm, California’s largest insurer, announced last year it would end coverage for 30,000 home insurance policies, including 1,600 in the Pacific Palisades neighborhood. As a result, many in the LA area will be without resources to rebuild their homes after the inferno is contained. Insured losses are, by some estimations, expected to exceed $8 billion.

The growing interest in Polymarket

Founded in 2020, Polymarket has become a popular tool for crowdsourcing public opinion and real-time data, backed by billionaire investor and former PayPal CEO Peter Thiel and advised by FiveThirtyEight founder Nate Silver. Beyond trivial wagers on how times this month Elon Musk will post on X or who will win the Oscar for best picture, the platform also allows users to wager on current events, including $848,000 in wagers on whether Donald Trump will end the war in Gaza within 100 days of his presidency. 

Ahead of the 2024 presidential election, users wagered a whopping $3.2 billion on which candidate would emerge victorious, and the trader who invested millions in the prediction that Trump would win made $85 million from the wager.

Polymarket put a disclaimer on its page for wildfire predictions, telling users the goal of its platform is to create “accurate, unbiased forecasts” for important moments. “The devastating Pacific Palisades fire is one such event, for which Polymarket can yield invaluable real-time answers to those directly impacted in ways traditional media cannot,” the disclaimer said. “Note: There are no fees on this market.”

The site is likely not sourcing predictions from local users, however. Since 2022, Polymarket has not allowed U.S. bettors on its platform because of heavy scrutiny from derivatives regulator the Commodity Futures Trading Commission.

Polymarket said it does not bring in profits from its markets.

“Polymarket charges no fees—and generates no revenue—from these markets, and provides them as a service to those looking for unbiased and up to date information during fast moving events,” a Polymarket spokesperson told Fortune in a statement.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
LinkedIn iconTwitter icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
14 hours ago
placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
3 days ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
21 hours ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 27, 2026
By Joseph HostetlerJanuary 27, 2026
2 days ago
placeholder alt text
Success
As AI wipes out desk jobs, Citigroup CEO Jane Fraser says the company is training 175,000 employees to ‘reinvent themselves’ before their roles change forever
By Emma BurleighJanuary 27, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

Big TechTesla
Tesla reveals $2 billion investment in Elon Musk’s xAI and officially kills the Model S and Model X
By Jessica MathewsJanuary 28, 2026
3 hours ago
Bald man with glasses and black shirt.
Big TechFortune 500
Microsoft demand backlog doubles to $625 billion thanks to OpenAI, but hefty spending and slower revenue growth spook investors
By Amanda GerutJanuary 28, 2026
4 hours ago
BankingDonald Trump
JPMorgan, BofA will match the $1,000 ‘Trump Accounts’ for employees’ children. Here’s how to open an account
By Sydney LakeJanuary 28, 2026
6 hours ago
Mark Zuckerberg, chief executive officer of Meta Platforms Inc
AIMeta
Meta beats on Q4 revenue as Mark Zuckerberg predicts a ‘major AI acceleration’ in 2026—with up to $135 billion in capex spending to match
By Sharon GoldmanJanuary 28, 2026
6 hours ago
The company logo is displayed on a building in the Archer Daniels Midland (ADM) complex in Decatur, Illinois.
LawFinance
More than 30 years after fraud at Archer Daniels Midland inspired a Matt Damon film, the company was hit with a $40M fine in a price-fixing probe
By Sheryl EstradaJanuary 28, 2026
7 hours ago
Lebron James holds the U.S. flag and waves on a boat.
SuccessOlympics
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire’s $100 million gift
By Jacqueline MunisJanuary 28, 2026
7 hours ago