• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Amazon’s top AI exec says industry concerns that LLMs have ‘hit a wall’ are overblown. Says Jeff Bezos ‘very involved’ in AI efforts

By
Jason Del Rey
Jason Del Rey
Former Tech Correspondent
Down Arrow Button Icon
By
Jason Del Rey
Jason Del Rey
Former Tech Correspondent
Down Arrow Button Icon
December 9, 2024, 6:52 PM ET
Amazon SVP and head of AI Rohit Prasad.
Amazon SVP and head of AI Rohit Prasad.Stuart Isett/Fortune

Amazon’s head of AI confirmed on Monday that founder and executive chair Jeff Bezos is “very involved” in the tech giant’s artificial intelligence efforts even though he’s no longer CEO, while also brushing off concerns that AI foundation models have “hit a wall” in terms of how much improvement new releases are demonstrating over past versions.

Recommended Video

“Every time we come close to a wall, there’s a new dimension,” Amazon SVP Rohit Prasad said Monday at Fortune’s Brainstorm AI event in San Francisco.

Prasad, who oversees the tech giant’s Artificial General Intelligence division, was responding to a question about the current debate in AI circles over whether new versions of large language models are not improving as much as they once did. Prasad argued that AI developers have repeatedly found ways to overcome technical barriers.

“I think we’ll keep finding that … sometimes every decade, sometimes every five years, every three years, you continue to shift the curve up on performance,” he said.

Amazon released a collection of new LLM models last week dubbed Nova, giving the company a major in-house AI model to compete with the likes of OpenAI, Alphabet, Meta, as well as Anthropic, a startup in which Amazon has invested $8 billion.

Prasad’s team is also heavily involved in the development of a new version of Alexa that will allow users to converse with the voice assistant in a more conversational tone, and request that Alexa take actions on their behalf. The new Alexa was first announced in September of 2023 but still hasn’t been released owing to multiple delays stemming from issues ranging from organizational structural challenges to concerns over “latency,” or how long it takes the assistant to respond to some requests, as Fortune exclusively reported.

Prasad didn’t provide much of an update on Alexa, other than noting, “stay tuned,” but he reaffirmed that the goal continues to be creating the world’s best personal assistant. Prasad did add, as Fortune previously reported, that one goal is for users to be able to take actions, such as ordering an Uber or making a restaurant reservation, simply by asking Alexa to do so.

Asked about Amazon founder Jeff Bezos’s involvement in the company, Prasad noted that “he’s very involved, as he said”: Last week, Bezos had said in a public interview that 95% of the time he still spends at Amazon pertains to AI.

“He’s still very much connected with AI, where I spend a lot of time, and so I get to see him,” Prasad said, adding that he felt “very fortunate for that partnership and mentorship.”

Read more coverage from Brainstorm AI:

Pitching investors is like the NFL draft says Colin Kaepernick — ‘it only takes one’

Stability AI’s new CEO, hired six months ago, says business growing by ‘triple digits’ and no more debt

Microsoft’s biz dev boss on the big bets that could define the future of AI

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Jason Del ReyFormer Tech Correspondent
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone service
By Jacqueline MunisFebruary 5, 2026
1 day ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
3 days ago
placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
3 days ago
placeholder alt text
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at home
By Nick LichtenbergFebruary 5, 2026
2 days ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
2 days ago
placeholder alt text
Economy
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

CEO and co-founder of Anthropic Dario Amodei speaking on stage.
AIAnthropic
Anthropic’s newest model excels at finding security vulnerabilities—but raises fresh cybersecurity risks
By Beatrice NolanFebruary 6, 2026
6 hours ago
Arts & EntertainmentSuper Bowl
Many 2026 Super Bowl ads share a common theme, revealing a truth about America’s current mindset
By Mae Anderson and The Associated PressFebruary 6, 2026
7 hours ago
Cybersecuritydeepfakes
In the disappearance of Savannah Guthrie’s mom, AI deepfakes add to the mystery
By Barbara Ortutay, Ed White and The Associated PressFebruary 6, 2026
8 hours ago
Google data center
Big TechData centers
Big Tech’s $630 billion AI spree now rivals Sweden’s economy, unsettling investors: ‘We’ve never invested this much on anything before’
By Jake AngeloFebruary 6, 2026
8 hours ago
AISocial Network
Moltbook, the Reddit for bots, alarms the tech world as agents start their own religion and plot to overthrow humans
By Kaitlyn Huamani and The Associated PressFebruary 6, 2026
8 hours ago
AISpaceX
Musk predicts more AI capacity will be in orbit than on earth in 5 years, with SpaceX becoming a ‘hyper-hyper’ scaler
By Jason MaFebruary 6, 2026
8 hours ago