• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechSalesforce

Salesforce CEO Marc Benioff claims Microsoft has done a ‘tremendous disservice’ to the AI industry

By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
October 25, 2024, 2:58 PM ET
Marc Benioff, Salesforce CEO.
Marc Benioff, Salesforce CEO.David Paul Morris—Bloomberg/Getty images

Salesforce CEO Marc Benioff has some choice words when it comes to his competitor Microsoft’s AI product.

Recommended Video

“Microsoft has really disappointed so many of our customers,” Benioff said to Business Insider. “They’ve really done it by delivering a level of hype around their AI solutions.”

Just one day before the interview, Microsoft announced 10 new AI agents for its product Dynamics 365, which stands in direct competition with Salesforce’s soon-to-be-released AI agent Agentforce, which is set to be generally available on Friday.

“Microsoft has been having a hard time really responding with customers who have had any level of success with their AI solutions,” he added when speaking to Business Insider.

His comments about Microsoft and its CEO Satya Nadella come hard on the heels of strong remarks he made just two weeks ago on the podcast Rapid Response, where Benioff said that “Microsoft has done a tremendous disservice to not only our whole industry but all of the AI research that has been done.”

He added that Microsoft customers were “told things about enterprise AI, maybe AI overall, that are not true.” Benioff previously compared Microsoft’s Copilot to the outmoded paperclip tool, Clippy. 

Microsoft referred Fortune to customer data in response, noting that nearly 60% of Fortune 500 companies use Copilot. Indeed, if customers are all that disappointed it’s not too clear from Microsoft’s growing base. Copilot customers increased more than 60% quarter-over-quarter with the number who use the product daily in their jobs nearly doubling in the same period, according to Microsoft’s latest customer momentum and use-case data as shared. 

Benioff touts his own AI. But acknowledges there’s a way to go

In Benioff’s eyes, AI has enormous potential, it’s just being misadvertised. “I’ve never been more excited about anything at Salesforce, maybe in my career,” he said on Rapid Response, adding that he thinks AI will change companies, Salesforce, and software forever.

AI assistants, in general, have not been exactly the world-changers that they were promised. Many products or chatbot systems that use AI are plagued by hallucinations and bugs.

Benioff recently tweeted that “AI isn’t yet curing cancer or solving climate change as pundits claim, but our current AI tech does have immense power to drive meaningful improvements in many areas over our life as a ‘co-intelligence.’” 

The name of the game instead is about “managing expectations.” It’s certainly a less exciting sell, especially if AI is to still be upheld as the latest breakthrough technology. But it might be an increasingly popular message.

Benioff said during the podcast interview that that Copilot “spews data all over the floor.” He hasn’t “found a customer who has had transformational work” with the tool. It leads to confusion to those who bought into that narrative, he claimed. Instead, Salesforce encourages people to “get their hands in the soil because they need to see for themselves exactly what is possible, what is real, and how easy it is to get huge value from AI.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chloe Berger
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Two gamer teenagers work on computers.
CybersecurityHacking
Feds are hunting teenage hacking groups like ‘Scattered Spider’ who have targeted $1 trillion worth of the Fortune 500 since 2022
By Amanda GerutJanuary 1, 2026
2 hours ago
C-SuiteLeadership Next
For CEOs in 2025, the year was all about wellness, AI adoption, and changing consumer habits
By Fortune EditorsDecember 31, 2025
17 hours ago
xi
EconomyChina
Xi touts China’s AI, chip wins in triumphant New Year’s speech
By BloombergDecember 31, 2025
17 hours ago
Donald Trump on the phone in front of a Christmas tree
Startups & VentureDonald Trump
Trump Mobile says its first-ever smartphone is delayed, and the government shutdown is to blame
By Dave SmithDecember 31, 2025
22 hours ago
MGI
CommentaryProductivity
The world is awash in wealth but starved for productivity—and that imbalance is distorting growth, debt, and opportunity. We need AI to come through
By Jan Mischke, Olivia White and Rebecca J. AndersonDecember 31, 2025
23 hours ago
Melinda French Gates
SuccessMelinda French Gates
Melinda French Gates got her start at Microsoft because an IBM hiring manager told her to turn down its job offer—’It dumbfounded me’
By Emma BurleighDecember 31, 2025
24 hours ago

Most Popular

placeholder alt text
Europe
George Clooney moves to France and sends a strong message about the American Dream
By Nick LichtenbergDecember 30, 2025
2 days ago
placeholder alt text
Environment
'I opened her door and the wind caught me, and I went flying': The U.S. Arctic air surge is sweeping northerners off their feet
By Holly Ramer and The Associated PressDecember 30, 2025
2 days ago
placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
3 days ago
placeholder alt text
Health
Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes
By Matty Merritt and Morning BrewDecember 31, 2025
20 hours ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
2 days ago
placeholder alt text
Retail
Starbucks CEO Brian Niccol says a Reddit thread about people interviewing at the company convinced him his 'Back to Starbucks' plan is working
By Sasha RogelbergDecember 31, 2025
20 hours ago