Tesla, Musk, and the cult of personality

Diane BradyBy Diane BradyExecutive Editorial Director, Fortune Live Media and author of CEO Daily
Diane BradyExecutive Editorial Director, Fortune Live Media and author of CEO Daily

Diane Brady is an award-winning business journalist and author who has interviewed newsmakers worldwide and often speaks about the global business landscape. As executive editorial director of the Fortune CEO Initiative, she brings together a growing community of global business leaders through conversations, content, and connections. She is also executive editorial director of Fortune Live Media and interviews newsmakers for the magazine and the CEO Daily newsletter.

Joey AbramsBy Joey AbramsAssociate Production Editor
Joey AbramsAssociate Production Editor

    Joey Abrams is the associate production editor at Fortune.

    Elon Musk jumps in the air in front of an American flag
    Tesla and SpaceX CEO Elon Musk jumps onstage at a town hall event hosted by America PAC in support of Republican presidential candidate Donald Trump at the Greater Philadelphia Expo Center in Oaks, Pa., on Oct. 18, 2024.
    Ryan Collerd—AFP/Getty Images

    Good morning. 

    Tesla reported strong earnings yesterday and CEO Elon Musk continued to pump up his fans. (Raise your hand if you want preorder that flying car.)  I walked away from its third-quarter earnings call with a more existential question: What does it mean to be a public company?  

    Many companies now avoid going public. They are so put off by the extra scrutiny, investor demands, and thickets of regulations that the number of listed companies in the U.S. is half what it was in the mid 1990s.  

    Not Tesla. Musk’s stake in the automaker is what made him the world’s richest man. And his personal profile—his fame—is the main reason many investors own Tesla stock. 

    This is not how a public company is meant to operate. On Tesla’s message board soliciting shareholder questions prior to the call, the dominant concern was Musk’s controversial rhetoric and tactics in supporting Donald Trump. Many question the legality of Musk’s $1 million-a-day giveaway for voters and his inflammatory posts on X.

    But analysts on the call did not question Musk’s behavior or ask whether the Tesla chief would have to step down to lead a so-called Department of Government Efficiency (DOGE!) in a Trump Administration.

    Maybe next time, shareholders! 

    Don’t expect the board to hold Musk accountable. When a Delaware court voided Musk’s $56 billion pay package earlier this year as “unfathomable,” chair Robyn Denholm dismissed the findings as “crap.” Instead of reiterating the board’s fiduciary duty, she supported reincorporating in Texas to “fix this issue, which is a matter of fundamental fairness and respect to our CEO.”  Even if you support Musk’s pay, as these academics did, that’s not a board that puts investors first. 

    Musk acts like shareholder value is beyond his control. He has compared leading a public company to “living in your house and some crazy manic-depressive guy comes and stands outside your house and yells property prices at you, so it ends up (being) a different price every day.”  

    And he treats Tesla shareholders less like owners than fans, with statements like “I love you guys” — more common for a boy band than a boardroom. When more than 40% of your shares are held by individual investors, maybe that’s to be expected. But the board ought to make sure its celebrity CEO is boosting the brand and the share price — not his personality cult. 

    More news below. 

    Diane Brady
    diane.brady@fortune.com
    Follow on LinkedIn

    TOP NEWS

    NYT: Dimon privately backs Harris

    Three anonymous sources who spoke to the New York Times suggest that JPMorgan CEO Jamie Dimon privately prefers Vice President Kamala Harris over Donald Trump for the November election. He would even consider a treasury position in her administration if she wins, the sources said. Fortune

    Apple and Goldman fined $89 million

    The Consumer Financial Protection Bureau ordered both companies to pay $89 million for allegedly mishandling transactions and misleading consumers about interest-free payment plans for iPhones and other Apple devices. Fortune

    Boeing CEO stays positive amid loss

    Boeing's announced on Wednesday that it lost more than $6 billion in the third quarter of this year, but CEO Kelly Ortberg said he was optimistic the company can become "iconic" again. One of his plans to do so includes getting company leadership more involved in ground floor operations. Fortune

    AROUND THE WATERCOOLER

    Warren Buffett is so over AI deepfakes he forced Berkshire Hathaway to release a statement saying he would never endorse a presidential candidate—'It just ain’t me’ by Sydney Lake

    Binance exec released from Nigerian prison after 8 month detention by Catherine McGrath

    55% of companies say security risks are at a high—and AI has a lot to do with it, according to new data from Vanta by Allie Garfinkle

    SoftBank, Mastercard, and Anthropic cyber chiefs sound alarms on AI phishing and deepfakes—but those aren’t the only things keeping them up at night by Sharon Goldman

    Apple CEO Tim Cook didn’t know you could name group chats on your iPhone by Marco Quiroz-Gutierrez

    McDonald’s president is confident you can still ‘enjoy the classics,’ despite ongoing investigation of E. coli outbreak from the famed Quarter Pounders by Alexa Mikhail

    This edition of CEO Daily was curated by Joey Abrams.

    This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.