• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceAI

Should you buy Nvidia stock now? It may be a once-in-a-generation opportunity

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
October 20, 2024, 4:46 PM ET
Nvidia CEO Jensen Huang has touted huge demand for the company’s next-generation AI chip.
Nvidia CEO Jensen Huang has touted huge demand for the company’s next-generation AI chip.Chip Somodevilla—Getty Images

Nvidia has been one of the most hyped and closely followed stocks in recent memory as the fortunes of the broader market increasingly hinge on the AI chip leader.

Recommended Video

At one point this year, the stock accounted for more than a third of the S&P 500’s gains, and some investors even held watch parties for Nvidia’s earnings release.

Nvidia’s astronomical run to a $3 trillion company has also been somewhat divisive as many on Wall Street have doubted that the stock can sustain further gains while others see the AI boom fueling more upside.

That’s left investors asking, “Should I buy Nvidia stock right now, or sell it?”

Analysts at Bank of America have an answer: In a note on Thursday, they reiterated their buy rating on Nvidia stock and raised their price target to $190 from $165, implying it could soar 38% higher from Friday’s closing price.

At $190 a share, Nvidia’s market cap would also explode to $4.7 trillion, from $3.4 trillion today.

In fact, BofA is so bullish on Nvidia stock that analysts called it a “generational opportunity,” estimating a total addressable market of more than $400 billion for AI accelerators.

“AI models (demand) continue to evolve, with the cadence of new LLM model launches now increased to 3-5 times/yr per developer (OpenAI, Google, Meta, etc.), and each new major generation requiring 10-20x compute requirement to train,” analysts said.

Their confidence in Nvidia has been boosted by others in the chip sector like Taiwan Semiconductor and ASML, which both recently signaled strong AI demand. BofA’s meetings with executives at Broadcom and Micron as well as comments from AMD have yielded similar indications.

Meanwhile, Nvidia CEO Jensen Huang also touted huge demand for the company’s next-generation AI chip.

“Blackwell is in full production. Blackwell is as planned, and the demand for Blackwell is insane,” he told CNBC earlier this month. “Everybody wants to have the most, and everybody wants to be first.”

Adding to BofA’s bullish case for Nvidia is its underappreciated enterprise partnerships with the likes of Accenture, ServiceNow, Microsoft, and others as well as its software products that help reinforce Nvidia’s dominance in hardware. They combine to create a deeper overall Nvidia ecosystem for AI.

Plus, Nvidia could generate more than $200 billion in free cash flow over the next two years, rivaling even Apple, BofA estimated.

Earnings reports later this month from tech giants that are developing AI technologies, such as Microsoft, Google, and Amazon, should provide more insight into demand. And Nvidia is due to report Nov. 20.

While some on Wall Street have expressed skepticism on whether massive investments in AI are translating to the bottom line, the tech sector is locked in a cutthroat race to be first on the scene with the latest advances in AI.

“We continue to see the pace of new model development increase,” BofA said. “LLMs in particular are being developed for both larger size and better reasoning capabilities, which both require greater training intensity.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

pakistan
CommentaryIran
Asia is being hammered by the Iran conflict’s economic fallout. The U.S. has the playbook to help—and every reason to
By Wendy Cutler and Jane MellsopMay 2, 2026
26 minutes ago
Betting on the Kentucky Derby is more popular than ever. So why is it so confusing?
LawSports
Betting on the Kentucky Derby is more popular than ever. So why is it so confusing?
By Catherina GioinoMay 2, 2026
56 minutes ago
Blackstone’s Steve Schwarzman built a program to teach young leaders about China. It’s harder to get into than Harvard
C-SuiteFinance
Blackstone’s Steve Schwarzman built a program to teach young leaders about China. It’s harder to get into than Harvard
By Shawn TullyMay 2, 2026
1 hour ago
In this handout photo provided by U.S. Central Command, U.S. forces patrol the Arabian Sea near M/V Touska on April 20, 2026, after firing upon the Iranian-flagged vessel that the U.S. accused of attempting to violate the U.S. naval blockade of Iranian ports near the Strait of Hormuz. (Handout Photo by the U.S. Navy via Getty Images)
PoliticsIran
The Iran war has turned the world’s shipping straits into a chessboard—and the U.S. aims to box out China from the Panama Canal to the Malacca Strait
By Jordan BlumMay 2, 2026
2 hours ago
Trump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
PoliticsAirline industry
Trump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
By Michelle L. Price, Rio Yamat and The Associated PressMay 1, 2026
10 hours ago
EBay soars on report that GameStop is preparing a takeover bid
Investingecommerce
EBay soars on report that GameStop is preparing a takeover bid
By Spencer Soper, Cecilia D'Anastasio and BloombergMay 1, 2026
11 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
20 hours ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
2 days ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
1 day ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
5 days ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
21 hours ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.