• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceFinance

Largest U.S. retail association predicts slower holiday sales

By
Anne D'Innocenzio
Anne D'Innocenzio
and
The Associated Press
The Associated Press
By
Anne D'Innocenzio
Anne D'Innocenzio
and
The Associated Press
The Associated Press
October 15, 2024, 12:19 PM ET
Reggie Rose Geschke, 2, plays with the Miraculous Paris Heroes Playset, from Playmates Toys, at the TTPM 2024 Holiday Showcase event, in New York, Sept. 17, 2024.
Reggie Rose Geschke, 2, plays with the Miraculous Paris Heroes Playset, from Playmates Toys, at the TTPM 2024 Holiday Showcase event, in New York, Sept. 17, 2024. AP Photo/Richard Drew, File

The largest retail trade group in the United States said Tuesday that it expects consumers to spend more during the upcoming holiday shopping season but the growth in sales to be slower than last year due to concerns over persistent inflation and prices.

Recommended Video

The National Retail Federation said its 2024 forecast indicates that shoppers will make $979.5 billion to $989 billion worth of purchases in November and December, which would represent a 2.5%-3.5% increase over the same two-month period a year ago.

However, the $955.6 billion spent during the 2023 holiday shopping season was 3.9% more than in 2022.

The group makes its calculations based on government figures. The numbers exclude sales at automobile dealers, gasoline stations and restaurants.

The forecast considers economic indicators such as employment, wages, consumer confidence, disposable income, consumer credit, previous retail sales and weather.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Anne D'Innocenzio
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.