• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
AI

Elon Musk’s Optimus bot stole the show at Tesla’s robo-taxi unveil—but the AI was all smoke and mirrors

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
October 13, 2024, 5:28 PM ET
Photo of the Optimus robot, head and shoulders
Tesla’s Optimus on display at the Shanghai World Expo Exhibition and Convention Center in July.John Ricky—Anadolu via Getty Images

On paper, Thursday night’s “We, Robot” event may have belonged to Tesla’s robo-taxi, but the real star of the show was Optimus.

Recommended Video

Elon Musk’s humanoid robot wowed attendees as a half-dozen or so navigated their way safely through the crowd at Warner Bros. studio lot in Hollywood entirely untethered.

Just two years ago, the droid couldn’t even make it onto a stage on its own. But the latest iteration was talking with guests, playing rock-paper-scissors. or simply pouring a drink from a tap for the thirsty—before coolly flashing a peace sign with its metallic hand.

“This will be the biggest product ever—of any kind,” Musk predicted on stage that night.

He wanted attendees to see the new and improved version of the robot for the first time, without relying on canned videos taken of the machine operating inside the walls of Tesla’s facilities.

“The Optimus robots will walk among you. Please be nice,” Musk added.

Not the first controversy for Optimus

While fans attending the event were duly impressed by the Cybercab and the larger Robovan—which was not preannounced—autonomous vehicles have been shown off before. Waymo even operates them commercially in select cities.

By comparison, nothing felt more futuristic than interacting with a creation known only from science fiction movies and books.

“Crazy, I’m talking to a robot,” said John Stringer, the founder of Tesla Owners Silicon Valley.

It was a stunning display of technological progress that transported attendees to the future, were it not for one thing: The machines were not in fact exhibiting any true artificial intelligence at all.

They were voiced and operated remotely by humans wearing special suits that translated their movements to the droid.

“Today I’m assisted by a human. I’m not yet fully autonomous,” one Optimus operator admitted on video that was shot by a guest who asked. 

For many it was reminiscent of another controversy, when Musk shared in January footage of Optimus folding a shirt. Keen observers quickly pointed to the hand of its operator, which failed to be cropped out.

‘Call it the parlor trick it is’

Tesla has been training its robots with the help of people using specialized feedback suits, but Musk gave no indication on Thursday that the robots were operating by any other force than the AI with which they were trained.

He certainly did not mention that the ones in the crowd were essentially metal marionettes.

“Totally worthy to celebrate low latency remote control,” posted Josh Wolfe, cofounder of Lux Capital, “but totally dishonest to demo these as autonomous robots—call it the parlor trick it is.”

Neither Tesla nor Elon Musk responded to a Fortune request to explain their reasons.

Optimus is not just any prototype. Musk believes it will be Tesla’s most important product in history. In June, he predicted it would one day sell for as low as $20,000, cost half that to make, and sell 100 million times over every year.

Musk’s $25 trillion business

As a result, he has gone on the record saying annual earnings from Optimus could hit $1 trillion. And if you add a multiple he estimates conservatively, that one business alone should be worth $25 trillion.

Omar Qazi, a veteran Tesla influencer with ties to Musk who functions like an unofficial brand ambassador, readily admitted humans were moving the robots like puppets, but he argued the prototype’s mechanics were still a major accomplishment, even if it lacked AI.

“If you’re not impressed with tele operated Optimus,” he wrote, “go try and make your own robot and try and make it walk through a crowded event without hurting anyone.”

But others, including Tesla content creator Jeremy Judkins, were disappointed by the lack of transparency. “I just wish Tesla was more open and honest at this event, because they gave no, no—NO—hints that the robots were controlled by humans,” he said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

PoliticsVenezuela
Trump snatches Maduro but leaves his regime in charge for now
By Catherine Lucey, Eric Martin, Jamie Tarabay and BloombergJanuary 3, 2026
4 hours ago
María Corina Machado
PoliticsFortune Global Forum
Before Maduro arrest, Nobel Prize winner said Venezuela has a $1.7 trillion opportunity to privatize over 500 companies and undo socialist ‘disaster’
By Nick LichtenbergJanuary 3, 2026
4 hours ago
PoliticsVenezuela
Deploying U.S. troops in Venezuela could become a ‘force protection nightmare’ amid potential insurgency threat, retired colonel warns
By Jason MaJanuary 3, 2026
5 hours ago
AsiaTariffs and trade
Countries must move beyond seeing AI as a race, where one side must beat the other
By Boris Babic and Brian WongJanuary 3, 2026
6 hours ago
PoliticsVenezuela
Trump seeks to make Venezuela great again and revive its oil-based economy while affordability crisis lingers in the U.S.
By Jason MaJanuary 3, 2026
7 hours ago
PoliticsVenezuela
Maduro’s deputy demands his release after U.S. arrest as Venezuelans wonder who’s in charge
By Isabel Debre, Joshua Goodman and The Associated PressJanuary 3, 2026
7 hours ago

Most Popular

placeholder alt text
C-Suite
CEO of $90 billion Waste Management hauled trash and went to 1 a.m. safety briefings—‘It’s not always just dollars and cents’
By Amanda GerutJanuary 3, 2026
23 hours ago
placeholder alt text
Success
Marriott’s CEO spoke out about DEI. The next day, he had 40,000 emails from his associates
By Ashley LutzJanuary 1, 2026
3 days ago
placeholder alt text
Future of Work
Bank of America CEO says he hired 2,000 recent Gen Z grads from 200,000 applications, and many are scared about the future
By Ashley LutzJanuary 3, 2026
16 hours ago
placeholder alt text
Success
Melinda French Gates got her start at Microsoft because an IBM hiring manager told her to turn down its job offer—'It dumbfounded me'
By Emma BurleighDecember 31, 2025
4 days ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
5 days ago
placeholder alt text
Energy
Trump makes it clear shocking Venezuelan regime change is largely about oil: ‘They stole our oil … We’re going to make a lot of money’
By Jordan BlumJanuary 3, 2026
11 hours ago