• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailConsumer Spending

U.S. consumer spending is increasingly driven by richer households

By
Alex Tanzi
Alex Tanzi
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Alex Tanzi
Alex Tanzi
and
Bloomberg
Bloomberg
Down Arrow Button Icon
October 11, 2024, 2:40 PM ET
Since the start of 2018, high-earning households raised spending more than twice as much as the low-income group.
Since the start of 2018, high-earning households raised spending more than twice as much as the low-income group. Getty Images

The consumers powering US economic growth are increasingly those who are higher up the income ladder, and likely enjoying a wealth effect from asset-price gains, according to research by Federal Reserve economists. 

Recommended Video

In the two pre-pandemic years, average household consumption was growing at a similar pace across all income groups, the new Fed study of retail spending shows. But since then, spending patterns have diverged sharply. 

In the initial Covid period through mid-2021, low-income households increased spending faster than others with the help of public stimulus programs. But their consumption fell back after the last pandemic checks went out, while middle- and especially higher-income Americans have powered ahead. Overall, since the start of 2018, high-earning households raised spending more than twice as much as the low-income group. 

The findings cast new light on the robust US consumer demand over the last couple of years, which has surprised analysts and kept the economy growing at a faster pace than many had expected. 

The Fed researchers find that Americans across income groups are able to spend more than they did six years ago. But they conclude that recent consumer resilience has been “driven by middle- and high-income households,” while lower earners pulled back and “only recently recovered to their mid-2021 levels of real average retail spending.” The data in the Fed paper is adjusted for inflation.

One possible driver of the divergence is that higher-income households are enjoying a “wealth effect” from gains in housing and stock markets, and also “receive more interest and investment income during periods of higher interest rates, all providing a stimulus for sustained level of spending,” the Fed economists Sinem Hacioglu Hoke, Leo Feler, and Jack Chylak write. 

The Fed’s bottom-up study of retail spending is based on numbers provided by consumer data company Numerator, which collects receipts from a panel of 150,000 representative US households. The Fed researchers say that this dataset on household spending is overall a good match for the retail sales figures that come from businesses, boosting confidence in the distributional breakdown. 

Analyzing the numbers by demographic segments, the researchers find that retail spending has been stronger among more educated workers — and again they find a divergence from the pre-pandemic years when the growth was more evenly distributed. 

By housing status, the data show that renters, who tend to be lower-income, experienced the largest increase in retail spending at the onset of the pandemic, but now show the smallest overall gains since 2018. 

Longer-term homeowners who had the opportunity to lock-in low fixed-rate mortgages in 2020 and 2021 have more disposable income to sustain higher spending on goods and food services. But the study finds that Americans who bought property since 2022 — likely paying a premium and taking on a higher debt-to-income ratio — are not sharing in the overall spending growth. 

“Real retail spending for these recent-owner households has been declining since mid-2022 to the present, which corresponds to the time when they purchased their homes,” the Fed economists wrote.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Alex Tanzi
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Retail

RetailGrocery
Instacart may be jacking up your grocery prices using AI, study shows—a practice called ‘smart rounding’
By Dave Lozo and Morning BrewDecember 10, 2025
25 minutes ago
Doug McMillon, president and chief executive officer of Wal-Mart Stores
SuccessCareers
Walmart’s retiring CEO Doug McMillon spent 40 years climbing the ranks—he reveals the one thing he’s most looking forward to is a ‘blank calendar’
By Emma BurleighDecember 10, 2025
1 hour ago
cracker barrel
EconomyRestaurants
Cracker Barrel slashes forecast as Uncle Herschel fallout continues despite logo reinstatement
By Dee-Ann Durbin, Nick Lichtenberg and The Associated PressDecember 10, 2025
1 hour ago
Zohran
PoliticsElections
Political communication scholar on how Zohran Mamdani hacked ‘slacktivism’ to appear on your phone, on your street and in your mind
By Stuart Soroka and The ConversationDecember 10, 2025
3 hours ago
A sign showing the US-Canada border in front of a bunch of dead, barren trees in winter
Politicstourism
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: ‘I can count the number of Canadian visitors on one hand’
By Dave SmithDecember 10, 2025
6 hours ago
AsiaCoupang
Coupang CEO resigns over historic South Korean data breach
By Yoolim Lee and BloombergDecember 10, 2025
9 hours ago

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
20 hours ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: 'I can count the number of Canadian visitors on one hand'
By Dave SmithDecember 10, 2025
6 hours ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
22 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Economy
The 'forever layoffs' era hits a recession trigger as corporates sack 1.1 million workers through November
By Nick Lichtenberg and Eva RoytburgDecember 9, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.