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NewslettersNext to Lead

Why United Airlines’ CEO makes as few decisions as possible

By
Ruth Umoh
Ruth Umoh
and
Natalie McCormick
Natalie McCormick
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By
Ruth Umoh
Ruth Umoh
and
Natalie McCormick
Natalie McCormick
Down Arrow Button Icon
September 9, 2024, 6:40 AM ET
United's CEO Scott Kirby celebrates the opening of a new addition to its Flight Training Center in Denver, Colorado on Feb. 22, 2024.
United's CEO Scott Kirby celebrates the opening of a new addition to its Flight Training Center in Denver, Colorado on Feb. 22, 2024.Hyoung Chang—The Denver Post
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Good leaders are decisive. They’re able to parse through a trove of information in a timely manner and take swift action. 

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Good leaders are also choosey about which decisions to weigh in, says United Airlines’ CEO Scott Kirby.

The chief executive spoke to Fortune about his experience taking the helm of the third-largest U.S. airline by revenue in May 2020, right as the pandemic wreaked havoc on the travel industry.  

One of his key learnings, he said, is that not every decision is his to make. More often than not, the wisest decision is to delegate the decision-making process to someone who is equally, if not more, well-informed on the matter. Not only is it a time-saver and productivity-booster for him, said Kirby, but it also empowers employees, provides them with ownership and autonomy within the company, and develops them as leaders in their own right.

“The only decisions I should be making are the decisions that only I can make,” said the CEO. Those types of decisions are complex, have no clear right or wrong answer, and there’s a risk associated no matter which way he leans. 

This approach removes the decision-making bottleneck that often paralyzes employees who have been trained to hold off on executing until a directive comes from the top.

Kirby prefers a participatory style of decision-making even when he must make the final choice. He gathers about 15 employees and, starting with the most junior, seeks each one’s advice. He’s gleaned three immediate benefits so far:

1. Multiple viewpoints have led to better decisions
2. Employees have become comfortable with disagreement
3. Team members feel heard even if they have unpopular opinions. 

Ruth Umoh
ruth.umoh@fortune.com

Today’s newsletter was curated by Natalie McCormick.

Smarter in seconds

Executive evolution. Mars chief reveals his secrets to leadership success: Slow down, learn from failures, embrace feedback

Hype man. Kurt Geiger’s CEO went from cleaning toilets to running a $432 million fashion brand—he says he got promoted by making his boss look brilliant

Staying alert. How to hack your day and become more efficient by scheduling around your ‘optimal mental state’

Red flags. How C-suite leaders can choose better managers and avoid this major pitfall, according to a new study

News to know

The Fortune 500 includes 22 founder-run companies. Here's what that indicates about the founder vs. CEO-mode debate. Fortune

Former president Donald Trump promised to cut the corporate tax rate by 6% for companies making goods within the U.S. in an attempt to “turn America into the manufacturing superpower of the world.” WSJ

Business leaders like Jeremy Stoppelman of Yelp and former 21st Century Fox CEO James Murdoch are rallying behind Vice President Kamala Harris’s bid for president, with 88 current and former top executives signing a letter in support. CNBC

Intel is exploring new options to catch up with its peers on AI, including an IPO for its chipmaking business Altera and canceling some factory projects. Financial Times

Selena Gomez was born to a teen mother and grew up in poverty. She's reportedly now a self-made billionaire at age 32. Fortune

Rank risers

A round-up of who’s scored a C-suite title. 

Gabrielle Gambrell was named SVP and chief communications officer at Hachette Book Group. Curt Calaway was named CFO of Tyson Foods after a scourge of legal issues cost the former nepo-CFO his job. Adam Rymer, Chipotle’s incoming CFO, and Jamie McConnell, Chipotle’s incoming chief accounting and administrative officer, will assume their positions on Oct. 1.

New to the corner office. Jeremy Wacksman was named Zillow’s CEO earlier last month. He was formerly COO. Matt Schroeder took over as Rite Aid’s CEO last week after five years as CFO. SmartRecruiters’ Rebecca Carr was named CEO in August after serving as chief product officer.

Call to action

Apply. Think you have what it takes to lead the future Fortune 500? Or know someone who does? Complete the submission form for the Fortune Next to Lead 50, a spotlight on fast-rising, purpose-driven leaders.

Let’s chat. I’m opening my calendar to set up meetings with PR heads at Fortune 500 companies. Shoot me a line to schedule a meeting: ruth.umoh@fortune.com

This is the web version of the Fortune Next to Lead newsletter, which offers strategies on how to make it to the corner office. Sign up for free.
About the Authors
By Ruth UmohEditor, Next to Lead
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Ruth Umoh is the Next to Lead editor at Fortune, covering the next generation of C-Suite leaders. She also authors Fortune’s Next to Lead newsletter.

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By Natalie McCormick
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