• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
Personal FinanceInvesting

Stocks are tanking. Should you buy the dip?

Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
August 5, 2024, 1:51 PM ET
Stocks are tanking. Is now the time to buy the dip?
Stocks are tanking. Is now the time to buy the dip?Michael M. Santiago—Getty Images
Add Fortune on Google for similar content.

U.S. stocks tanked Monday following a global sell-off, sending investors into a tizzy with recession fears. But it’s not time to worry yet, say financial experts who point out that pullbacks are normal. And given how stocks were recently more expensive than ever, it’s not a terrible idea to buy at what some experts call a discount. Though it might seem counterintuitive, buying when prices drop is an option for those in “accumulation mode”—a term that describes those years from retirement—says Catherine Valega, a Massachusetts-based certified financial planner (CFP).

Recommended Video

“Yes, yes, yes. Keep buying,” says Valega. “If you have cash on the sidelines it would be great to add more to an aggressive, diversified, stock portfolio.”

So you can buy a bit more if you like. That said, now is a good time to actually practice all of those investing maxims you’re likely familiar with. Buy and hold. Don’t try to time the market. Keep dollar-cost averaging.

That last bit means not changing up your strategy at all, no matter what the markets are doing. If you are consistently investing the same amount—say, through a biweekly paycheck deduction to your 401(k)—then there’s no need to change it up, says Andrew Herzog, a Texas-based CFP. Over time, dollar-cost averaging helps investors buy more investments at a lower price and fewer investments at a higher price.

“That’s how you keep the emotion out of it,” says Herzog. “This is a great strategy for the average investor who is investing for the long term.”

For those nervous about investing when there is so much volatility, Herzog points to recoveries following cataclysmic events like World War II to the Great Financial Crisis to the pandemic. And in the case of the latest crash—which saw the biggest drop since 1987—it’s worth noting that stocks are still up this year.

“Historically speaking, how did the S&P 500 perform after twenty of the largest spikes in market volatility, like what we’re seeing today? [It] averaged 17.5% over the following year,” he says, referencing this chart put together by Charlie Bilello, chief market strategist at wealth management firm Creative Planning. “Short term pain, long term gain.”

And if you do decide to buy with some extra cash now—don’t draw on your emergency fund, but from any surplus funds you might have. If you don’t have an emergency fund, focus on that first—remember that stocks could fall lower still. So it’s not a short-term play. Instead, only buy the dip if you plan to hold it long term.

The bottom line is that it’s impossible to say what will happen next. This could be as far as stocks slide, or it could be the start of a deeper correction. Having a consistent investing strategy through the highs and lows is most investors’ best play. Older investors closer to retirement can look into rebalancing, says Matt Chancey, a Florida-based CFP.

“Markets have always been and will always be cyclical in nature. The goal of buying low and selling high without a defined process of dollar-cost averaging or consistently rebalancing is a fool’s errand,” says Chancey. “Don’t gamble with your savings.”

And definitely don’t do what this Reddit user proposed: Selling now and buying back when you are certain stocks will be even lower. There is simply no way to know.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Alicia Adamczyk
By Alicia AdamczykSenior Writer
LinkedIn iconTwitter icon

Alicia Adamczyk is a former New York City-based senior writer at Fortune, covering personal finance, investing, and retirement.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Personal Finance

t
Personal FinanceWhite House
Trump said Australia’s system ‘worked out very well’ with $200,000 saved by 67 — so why didn’t he apply that model to Trump Accounts?
By Kris Iyer and The ConversationJuly 22, 2026
2 hours ago
Current price of gold as of July 22, 2026
Personal Financegold prices
Current price of gold as of July 22, 2026
By Danny BakstJuly 22, 2026
4 hours ago
Top CD rates from major banks July 22, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on July 22, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJuly 22, 2026
7 hours ago
Current price of Ethereum for July 22, 2026
Personal FinanceEthereum
Current price of Ethereum for July 22, 2026
By Joseph HostetlerJuly 22, 2026
7 hours ago
Current price of Bitcoin for July 22, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for July 22, 2026
By Joseph HostetlerJuly 22, 2026
7 hours ago
Current price of oil as of July 22, 2026
Personal FinanceOil
Current price of oil as of July 22, 2026
By Joseph HostetlerJuly 22, 2026
7 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
21 hours ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
2 days ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.