• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Personal FinanceInvesting

Stocks are tanking. Should you buy the dip?

Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
August 5, 2024, 1:51 PM ET
Stocks are tanking. Is now the time to buy the dip?
Stocks are tanking. Is now the time to buy the dip?Michael M. Santiago—Getty Images

U.S. stocks tanked Monday following a global sell-off, sending investors into a tizzy with recession fears. But it’s not time to worry yet, say financial experts who point out that pullbacks are normal. And given how stocks were recently more expensive than ever, it’s not a terrible idea to buy at what some experts call a discount. Though it might seem counterintuitive, buying when prices drop is an option for those in “accumulation mode”—a term that describes those years from retirement—says Catherine Valega, a Massachusetts-based certified financial planner (CFP).

Recommended Video

“Yes, yes, yes. Keep buying,” says Valega. “If you have cash on the sidelines it would be great to add more to an aggressive, diversified, stock portfolio.”

So you can buy a bit more if you like. That said, now is a good time to actually practice all of those investing maxims you’re likely familiar with. Buy and hold. Don’t try to time the market. Keep dollar-cost averaging.

That last bit means not changing up your strategy at all, no matter what the markets are doing. If you are consistently investing the same amount—say, through a biweekly paycheck deduction to your 401(k)—then there’s no need to change it up, says Andrew Herzog, a Texas-based CFP. Over time, dollar-cost averaging helps investors buy more investments at a lower price and fewer investments at a higher price.

“That’s how you keep the emotion out of it,” says Herzog. “This is a great strategy for the average investor who is investing for the long term.”

For those nervous about investing when there is so much volatility, Herzog points to recoveries following cataclysmic events like World War II to the Great Financial Crisis to the pandemic. And in the case of the latest crash—which saw the biggest drop since 1987—it’s worth noting that stocks are still up this year.

“Historically speaking, how did the S&P 500 perform after twenty of the largest spikes in market volatility, like what we’re seeing today? [It] averaged 17.5% over the following year,” he says, referencing this chart put together by Charlie Bilello, chief market strategist at wealth management firm Creative Planning. “Short term pain, long term gain.”

And if you do decide to buy with some extra cash now—don’t draw on your emergency fund, but from any surplus funds you might have. If you don’t have an emergency fund, focus on that first—remember that stocks could fall lower still. So it’s not a short-term play. Instead, only buy the dip if you plan to hold it long term.

The bottom line is that it’s impossible to say what will happen next. This could be as far as stocks slide, or it could be the start of a deeper correction. Having a consistent investing strategy through the highs and lows is most investors’ best play. Older investors closer to retirement can look into rebalancing, says Matt Chancey, a Florida-based CFP.

“Markets have always been and will always be cyclical in nature. The goal of buying low and selling high without a defined process of dollar-cost averaging or consistently rebalancing is a fool’s errand,” says Chancey. “Don’t gamble with your savings.”

And definitely don’t do what this Reddit user proposed: Selling now and buying back when you are certain stocks will be even lower. There is simply no way to know.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Alicia Adamczyk
By Alicia AdamczykSenior Writer
LinkedIn iconTwitter icon

Alicia Adamczyk is a former New York City-based senior writer at Fortune, covering personal finance, investing, and retirement.

See full bioRight Arrow Button Icon

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Personal Finance

reeves
Personal FinanceInflation
British government’s answer to cost-of-living crisis: discounts on theme park tickets, chocolate bars
By Jill Lawless and The Associated PressMay 21, 2026
3 hours ago
Jeff Bezos
SuccessWealth
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
6 hours ago
Current price of Ethereum for May 21, 2026
Personal FinanceEthereum
Current price of Ethereum for May 21, 2026
By Joseph HostetlerMay 21, 2026
8 hours ago
Current price of Bitcoin for May 21, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for May 21, 2026
By Joseph HostetlerMay 21, 2026
8 hours ago
Current price of gold as of May 21, 2026
Personal Financegold prices
Current price of gold as of May 21, 2026
By Danny BakstMay 21, 2026
8 hours ago
Top CD rates from major banks May 21, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on May 21, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerMay 21, 2026
8 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
2 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
1 day ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
1 day ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
Workplace Culture
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
By Preston ForeMay 19, 2026
2 days ago
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
Conferences
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
By Tristan BoveMay 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.