• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MagazineInvesting

As AI gobbles electricity, is now the time to buy unloved utility stocks?

Leo Schwartz
By
Leo Schwartz
Leo Schwartz
Senior Writer
Down Arrow Button Icon
Leo Schwartz
By
Leo Schwartz
Leo Schwartz
Senior Writer
Down Arrow Button Icon
August 4, 2024, 8:00 AM ET
AI’s power demands are pushing many utilities to expand their grids.
AI’s power demands are pushing many utilities to expand their grids.Getty Images

Ever since uttering the letters “GPT” became enough to summon a salivating venture capitalist, tech giants have been gobbling up electricity at the scale of small countries, consuming ever-greater power supplies to fuel the AI future. To satiate that hunger, they’re getting increasingly creative: Microsoft signed a power purchase agreement with a nuclear fusion startup in May 2023; Amazon bought a nuclear-powered data center in March; and Meta announced a nearly $40 billion plan for digital infrastructure investment earlier this year.

Recommended Video

AI is the new gold, but you can’t mine it without energy. And that could offer an edge to retail investors eager to buy into the trend. Many investors are now leery of the high share valuations of AI-focused stocks like Nvidia or the so-called hyperscalers—the large cloud-services providers like Amazon, Microsoft, and Google that manage the computing power used by AI models. But companies across Big Tech’s energy pipeline could turn out to be more attractive buys. 

Utilities have never been sexy, and certainly don’t offer the hockey-stick growth coveted by AI investors, though most pay decent dividends. The S&P 500 Utilities Index has delivered annualized total returns of 6.1% over the past five years, with about half of that coming from dividends; the broader S&P 500 has gained more than 15% a year over that stretch. 

But the AI gold rush is turning the otherwise staid sector on its head. The reason is simple: The large language models employed by AI need massive quantities of electricity to train their systems, with data centers set up with special processors for the task. Every time you type a novel question into ChatGPT or one of its rivals, the process of answering, called “inference,” also requires a power surge. According to Goldman Sachs analysts, AI will grow data-center power demand by 160% by 2030. “Data-center expansion is a generational growth opportunity right now for utilities,” Travis Miller, an energy and utilities strategist for Morningstar, tells Fortune. 

160%

Expected growth in data-center power demand by 2030. Source: Goldman Sachs.

To accommodate that boom, most utilities are going to have to invest considerably in infrastructure, from energy storage to grid expansion, at a time when many are already coping with overexerted grids. Some have imposed new rules to adapt to the demands of new technologies. Many Bitcoin miners, for example, have adopted a practice called curtailment, where they turn off mining during peak times. 

As Dan Thompson, a principal analyst at S&P Global, explains, data centers don’t have the same luxury, especially when it comes to inference demands. “This is very real-time, and it can’t be curtailed,” he says. And the demand is just going to grow as data centers replace rows of older chips with AI-focused GPUs: “It’s what has everybody concerned, excited, interested—whatever word you want to use.” 

11.6%

YTD growth in the S&P 500 utilities index through July 15, 2024. Source: S&P Dow Jones Indices.

While everyone’s attention has been on AI, energy demands are up across the board. Andrew Obin, a managing director of equity research at Bank of America, predicts that total U.S. electrical load will go up 2.8% annually through 2030, after rising just 0.4% a year from 2013 to 2023. While he says that data centers are an important source of growth, he also points to electric-vehicle adoption and “reshoring” of manufacturing. “AI is getting a lot of attention because it’s the shiniest thing out there,” he says.

For utility companies, new demand will hardly equate to pure profit. Everything depends on whether they have the cash on hand to invest in infrastructure development. Large-cap companies are best positioned for this, with Miller pointing to operations like Southern Co., Duke Energy, and Entergy. Two big utilities—Vistra and Constellation—have seen their prices rise comparably to Nvidia’s in 2024, boosted by their focus on clean energy, which many tech companies and regulators are requiring wherever possible.

“The more challenging side will be for some midsize utilities,” Obin says. One example is NiSource, which is headquartered in Indiana. The company recently divulged that it has had over 30 inquiries for new data centers over the past year—but that adding just two or three data centers by 2035 could double the load on its system. Utilities that can’t manage the stresses of such increased demand will face outages—and potential share-price hits.


Utilities can always solve demand spikes by pumping in more gas to their power plants. And that means so-called midstream companies, which focus on the storage and transport of petroleum products, could play a particularly crucial role in the AI boom. Stephen Ellis, an energy strategist at Morningstar, says that midstream companies, like utilities, are facing infrastructure challenges. They’re adapting to serve data centers by rerouting gas to new destinations and building new pipelines. 

Two companies that Ellis flags as well-positioned include the Texas-based Energy Transfer, which has been focused on connecting its pipelines to utilities, and TC Energy, a Canadian firm working on a gas pipeline to northern Virginia, which has one of the world’s highest concentrations of data centers.

And then there are data-center companies themselves, along with the electrical equipment providers, HVAC firms, and software outfits serving them. Obin says those companies might be in the best position to absorb the windfall. As the market booms, they can price their gear more profitably. Obin says that charging extra for critical pieces of equipment, like transformers and switch gear, is a “pretty widespread practice” already. Two companies poised to benefit include Eaton and Vertiv, two of the biggest U.S. electrical equipment providers. 

The last burning question: What happens if AI turns out to be a bubble, and all the new infrastructure was built for nothing? Thompson says that with the largest tech companies spending billions on the sector, AI will likely not lead to another dotcom burst. “We’re asking if Microsoft is too big to fail,” he says. “If for no other reason than just brute force, they’re going to find a way to make this work.” 

This article appears in the August/September 2024 issue of Fortune.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Leo Schwartz
By Leo SchwartzSenior Writer
LinkedIn iconTwitter icon

Leo Schwartz is a senior writer at Fortune covering fintech, crypto, venture capital, and financial regulation.

See full bioRight Arrow Button Icon

Latest from the Magazine

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest from the Magazine

MagazineNetflix
Netflix’s $82.7 billion rags-to-riches story: How the DVD-by-mail company swallowed Hollywood
By Natalie JarveyJanuary 10, 2026
2 days ago
MagazineWarren Buffett
Warren Buffett: Business titan and cover star
By Indrani SenDecember 7, 2025
1 month ago
MagazineMarkets
Why an AI bubble could mean chaos for stock markets—and how smart investors are protecting their portfolios
By Alyson ShontellDecember 3, 2025
1 month ago
MagazineMedia
CoComelon started as a YouTube show for toddlers. It’s now a $3 billion empire that even Disney can’t ignore
By Natalie JarveyDecember 3, 2025
1 month ago
MagazineFood and drink
A Chinese ice cream chain, powered by super-cheap cones, now has more outlets than McDonald’s
By Theodora YuDecember 3, 2025
1 month ago
AITikTok
China’s ByteDance could be forced to sell TikTok U.S., but its quiet lead in AI will help it survive—and maybe even thrive
By Nicholas GordonDecember 2, 2025
1 month ago

Most Popular

placeholder alt text
Economy
Trump may be raising your taxes with his tariffs but he could actually cut inflation with them, too, SF Fed says
By Jake AngeloJanuary 6, 2026
6 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
21 hours ago
placeholder alt text
Economy
A Supreme Court ruling that strikes down Trump's tariffs would be the fastest way to revive the stalling job market, top economist says
By Jason MaJanuary 11, 2026
19 hours ago
placeholder alt text
Success
Gen Z are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJanuary 9, 2026
3 days ago
placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
2 days ago
placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.