• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessWealth

Elon Musk says society will ‘crumble’ if people don’t have more children—but even DINKs don’t want to splash out on childcare

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
July 31, 2024, 10:49 AM ET
61% of DINKs—that is, “double income, no kids”—said they could comfortably afford children, but that’s not how they want to spend their money. 
61% of DINKs—that is, “double income, no kids”—said they could comfortably afford children, but that’s not how they want to spend their money. Klaus Vedfelt—Getty Images

Elon Musk says society will “crumble” if people don’t have more children. Unfortunately for him, the number of people who don’t want to be parents is only growing. Even DINKs—that’s “double income, no kids”—who have the means to raise children are turning up their noses at the idea.

Recommended Video

MarketWatch Guides surveyed 1,000 DINKs and found the current climate (read: political unrest, global warming, multiple wars) is putting couples off procreating.

Nearly a third of DINKs admitted they are childless because the world is too dangerous to raise a child. Meanwhile, around 20% of female respondents cited concerns over reproductive-rights legislation. 

But most of all, having children is too much of a money drain for young couples right now.

With stubbornly high inflation, sky-high property prices, and stagnating wages, the cost of living was cited as the top reason among DINKs for not wanting to raise a family.

Nearly 90% of DINKs said raising a child today is more expensive than it has been in the past.

However, don’t be fooled into thinking that poor DINKs want to have children, but their salaries won’t stretch to cover baby food, nappies, and nursery fees. 

In fact, 61% of DINKs said they could comfortably afford children—that’s just not how they want to spend their money. 

While around 40% lamented that it would prevent them from living the life they want, the same percentage said they’d rather prioritize building wealth.

Plus, with no children to provide for, they’re using that extra cash to travel the world, spoil their fur babies, and take an early retirement instead.

The steep price of parenthood 

Despite statistically earning around $9,000 more each year, couples with children end up with less money in their pockets each month than their childless counterparts, because childcare is that expensive. 

Simply put, the cost of the lavish lifestyle that may come with being a DINK doesn’t compare with the financial burden that comes with having children.

MarketWatch Guides estimates that couples with children are missing out on saving around $500 a month. While DINK couples squirrel away $908 each month—in addition to the cash they’re splashing on themselves instead of their offspring—couples with kids manage to save just $413.

Separate research highlights that childcare alone—which averages around $10,600 per child, per year—eats up around a quarter of parents’ household income. And that’s without taking into account other considerations, such as needing a bigger property and having more mouths to feed.

Shockingly, the money drain that is having kids equates to around $70,000 in total, the Fed’s research suggests. Meanwhile, the toll for women who choose to become mothers is in the region of $500,000.

It’s no wonder that only 23% of DINKs stress about a lack of income, according to MarketWatch Guides. Nearly half of parents do.

Instead of stressing about their finances, nearly half of DINKs are looking forward to enjoying an early retirement thanks to their child-free status.

So, the solution for CEOs like Elon Musk who are worried the world’s rapidly declining birth rate is “one of the biggest risks to civilization”? Incentivize parenthood.

Take the South Korean construction company Booyoung Group, for example: It’s dishing out a $75,000 bonus to both male and female workers each time they have a baby, as well as footing the bill for larger families’ rent.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Walmart CEO John Furner speaking at the Fortune Brainstorm Tech in 2025.
SuccessLeadership
How Walmart CEO John Furner is using his father’s lessons—and AI—to steer a $1 trillion giant
By Alice BarlowMarch 10, 2026
5 hours ago
Personal FinanceHousing
The worst housing market in years couldn’t stop single women from owning a record-breaking number of homes
By Catherina GioinoMarch 10, 2026
7 hours ago
SuccessFortune The Good Life
Meet the millennial who turned a $400 side hustle into TikTok Shop’s biggest teeth whitening brand in the UK—now he splashes $335 a month on haircuts
By Orianna Rosa RoyleMarch 10, 2026
7 hours ago
Future of WorkGen Z
Shark Tank’s Kevin O’Leary doesn’t care if you work from your basement. He just wants to know if you can ‘execute’
By Marco Quiroz-GutierrezMarch 10, 2026
8 hours ago
Paris Hilton poses on the red carpet.
Successphilanthropy
After losing her Malibu home, Paris Hilton is raising $1 million to get women-owned businesses back on their feet
By Gabriela Aoun Angueira and The Associated PressMarch 9, 2026
20 hours ago
Left to right: Dave Ramsey and Donald Trump
SuccessPersonal Finance
Dave Ramsey slams Trump Accounts, the new investment accounts for babies—he’s advising parents to take the $1,000 and put their own money elsewhere
By Emma BurleighMarch 9, 2026
22 hours ago

Most Popular

placeholder alt text
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeMarch 9, 2026
23 hours ago
placeholder alt text
Energy
Trump promised to fill America’s oil reserves ‘right to the top.’ A year later, oil has exceeded $100 and they’re still less than 60% full
By Tristan BoveMarch 9, 2026
21 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, March 9, 2026
By Joseph HostetlerMarch 9, 2026
1 day ago
placeholder alt text
Middle East
Like Trump, Iran’s new supreme leader is a real estate mogul, with a house on ‘Billionaires’ Row,’ a villa in Dubai, and upscale European hotels
By Jason MaMarch 9, 2026
20 hours ago
placeholder alt text
Energy
Oil over $100, markets in free fall, and Iran's new supreme leader is Trump's 'worst case' scenario
By Jim EdwardsMarch 9, 2026
1 day ago
placeholder alt text
Investing
Oracle is under pressure from more than $100 billion in debt and massive layoffs as it pushes ahead with Larry Ellison's 3-step transformation 
By Amanda GerutMarch 9, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.