• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryEnvironment

40% of the world’s water needs will go unmet by 2030 as desalination tech plateaus

By
Anousheh Ansari
Anousheh Ansari
Down Arrow Button Icon
By
Anousheh Ansari
Anousheh Ansari
Down Arrow Button Icon
July 26, 2024, 1:02 PM ET
Anousheh Ansari is the CEO of the XPRIZE Foundation. Ansari also serves as board member and chair of the cybersecurity committee at Jabil, a member of the World Economic Forum’s (WEF) Global Future Council, co-chair of the quantum track of GESDA, and is an advisor of the Open Quantum Institute. She is a UNESCO Goodwill Ambassador, a life member of the Association of Space Explorers, and was the first commercial female astronaut.
A worker of the National Water Commission fills a water truck with drinking water to be distributed in Mexico City as water shortages hit the Mexican capital and its surroundings.
A worker of the National Water Commission fills a water truck with drinking water to be distributed in Mexico City as water shortages hit the Mexican capital and its surroundings.RODRIGO OROPEZA - AFP - Getty Images

Around the world, most major cities are past Day Zero—the day when the water supply is estimated to run out. Currently, one in four people worldwide do not have access to safe drinking water, and 4 billion people live in water-scarce areas, a number that is predicted to rise to 5 billion by 2050.

This issue does not discriminate. Many people on the planet already encounter water stress, which will only be exacerbated as water scarcity increases. It impacts communities from the Middle East and North Africa to places in the United States such as Texas, California, Florida, Arizona, Colorado, and Oklahoma.

Water scarcity can fuel unrest and migration while also disproportionately impacting women and compromising security. The increased pressure on available resources caused by urbanization, climate change, and a growing population all contribute to the challenges of ensuring the 0.5% of Earth’s water that is available and usable can support all 8 billion people. This is a global challenge on a scale never seen before—and breakthrough innovations are not just needed but also necessary.

Urgent needs call for bold new solutions

Humanity’s current water supplies come from 98% underground sources, and 1% from seawater desalination. Underground aquifers are drying due to excessive pumping that can greatly reduce the amount of water in well supplies. Oceans hold about 96% of Earth’s water, but current seawater desalination solutions are too expensive and not sustainable enough to meet the increasing demand for freshwater globally.

Desalination is a mature and well-established industry. However, there haven’t been significant technological breakthroughs in desalination since the early 2000s. Reverse osmosis (RO) has been the benchmark for efficient desalination—but it is reaching its limits and innovation opportunities are increasingly marginal.

Unfortunately, current desalination technologies are unsustainable, operating mostly using fossil fuels and water treatment materials that have environmental impacts. Additionally, water intake and brine output (disposal of a water and salt mixture into open bodies of water) take a significant toll on vulnerable marine ecosystems.

The need for more reliable, sustainable, and affordable seawater desalination solutions becomes even clearer when you look at the numbers. Right now, 16,876 desalination plants in 177 countries produce enough desalinated water to support up to 972 million people per day, which equates to only 1% of the world’s clean water supply. Yet, by 2030, 40% of the world’s clean water demands are expected to go unmet. Desalination is largely limited to those who can afford it: Desalinated water is just 1% of global water use with 71% of desalination plants operating in high-income countries.

Incentivizing the world’s innovators to compete and solve this grand challenge  

Across the world, an enhanced urgency to tackle the water scarcity crisis is coming to a head with the brightest minds laser-focused on finding solutions to ensure a better future for the generations to come. Joining the fight against water scarcity are international organizations and government affiliations such as the United Nations and the World Wildlife Fund.  These groups developed frameworks and water-saving practices that are operating to help save the planet. I deeply admire them and organizations with the same goal for their commitment to a better future.

I believe that competition can bring out the best in people and the brightest ideas. At XPRIZE Foundation, our mission is to solve humanity’s grand challenges through executing impactful international competitions. Our global water scarcity five-year competition, in partnership with our title sponsor, the Mohamed bin Zayed Water Initiative, offers $119 million to teams of innovators that can create sustainable, equitable, and affordable seawater desalination solutions that drive reliable widespread access to clean water. We are also prioritizing enhanced environmental sustainability across energy and membrane materials, and minimizing harm to marine life.

Water is essential for life on Earth, and water scarcity will impact all of us. It is going to take a village of initiatives like ours to build a better future with reliable, sustainable, and affordable desalination solutions that increase universal access to clean water so that all of humanity can thrive. But I am hopeful that affordable, reliable, and sustainable desalination solutions will be available to us in the near future as the world’s brightest minds step up to the plate.

More must-read commentary published by Fortune:

  • Women can’t fix the ‘broken rung’ unless they acknowledge the role they play in workplace bullying and discrimination
  • Private equity is devouring the economy as boomer entrepreneurs exit—but a new approach to employee ownership can change that
  • Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents
  • Nokia CEO: Europe shouldn’t be afraid to back its innovation champions

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
By Anousheh Ansari
See full bioRight Arrow Button Icon

Latest in Commentary

Alex Amouyel is the President and CEO of Newman’s Own Foundation
Commentaryphilanthropy
Following in Paul Newman and Yvon Chouinard’s footsteps: There are more ways for leaders to give it away in ‘the Great Boomer Fire Sale’ than ever
By Alex AmouyelDecember 7, 2025
18 hours ago
Amit Walia
CommentaryM&A
Why the timing was right for Salesforce’s $8 billion acquisition of Informatica — and for the opportunities ahead
By Amit WaliaDecember 6, 2025
2 days ago
Steve Milton is the CEO of Chain, a culinary-led pop-culture experience company founded by B.J. Novak and backed by Studio Ramsay Global.
CommentaryFood and drink
Affordability isn’t enough. Fast-casual restaurants need a fandom-first approach
By Steve MiltonDecember 5, 2025
3 days ago
Paul Atkins
CommentaryCorporate Governance
Turning public companies into private companies: the SEC’s retreat from transparency and accountability
By Andrew BeharDecember 5, 2025
3 days ago
Matt Rogers
CommentaryInfrastructure
I built the first iPhone with Steve Jobs. The AI industry is at risk of repeating an early smartphone mistake
By Matt RogersDecember 4, 2025
4 days ago
Jerome Powell
CommentaryFederal Reserve
Fed officials like the mystique of being seen as financial technocrats, but it’s time to demystify the central bank
By Alexander William SalterDecember 4, 2025
4 days ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
15 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.